describing a time when i took a risk - andrea castillo sarmiento
DESCRIPTION
Describe a time when you took a great risk. What was the outcome?TRANSCRIPT
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January 2013
Describing a time when I took a Risk
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AGENDA
1. The Situation
① Experience
② Responsibilities
③ The most important event in the industry
2. The Risk
① Assuming Responsibilities
② Event Management
③ The financial Responsibility
3. The outcome
① Winner of the best Stand
② To be in the top 12 of innovative products
③ Recognition of ADEX (Peruvian Exporters Association)
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The Situation
The situation led me to take a risk
1Experience
2Responsibilities
3The most important event in
the industry
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Experience in the Company
An important but not critical factor
1
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Quimtia is a multinational corporation part of the “IF Group”. Quimtia was created from the union of 6 companies, one of
them being SENSORIA in Peru. The company provides chemical solutions for different
industries like Pharmaceutical Supply, Animal Health & Nutrition, Food, and Industry in general. It has offices in Latin America, Europe and Asia.
The Company
I was part of the Food & Pharma Unit just for 6 months before the situation.
After two months working at this company, my boss quit and nobody covered her field.
My experience
http://www.quimtia.com/
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2 Responsibilities at that moment
An important factor, I had the decision-making
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As I did not have a boss, I had to assume all the responsibilities of the marketing area for a long period of time. I had many challenges as Marketing Analyst, my responsibilities increased and I had to make all the marketing decisions. For Example I had to create and approve the Peru Marketing budget.
My Responsibilities
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3 The most important Event
The largest international trade show in Latin America
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Expoalimentaria is the largest international trade show in Latin America where worldwide exporters and select buyers gather to negotiate and create relationships. It highlights different industries like: food & beverages, machinery, equipment, inputs, containers and packaging, services, restaurants and gastronomy.
The Event: Expoalimentaria 2011
http://www.expoalimentariaperu.com/media/545/resultados_ea_2011.pdf
Characteristics Expoalimentaria 2011
Number of stands (National & International) 512
Number of visitors 28,988
Visitors from 58 countries
Sales US$ 470 Millions
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The Risk
The time to prove myself!
1Assuming Responsibilities
2The Event
Management
3The financial Responsibility
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I had to cover 2 positions at the same time: Head of Marketing & Marketing Assistant for nine months.
I reported to the CEO of the company at that moment. She was my “boss” for that period.
I had sole responsibility for the planning and execution of the most important event of the Food Industry in the country. (Expoalimentaria 2011)
I was responsible to create the concept of the stand and gather the materials for the event.
I had the responsibility to present the participating products of our company for the innovation contest at the trade show.
The Risk
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The Stand
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The Stand
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The Stand
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The Outcome
Success is a journey, not a destination.
1Winner of the best Stand
2To be in the top 12
of innovative products
3Recognition of ADEX (Peruvian
Exporters Association)
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My Company won the best stand of all the trade show and I received the recognition of the Peruvian Exporters association, ADEX.
One of the products that I presented for the innovation contest was one of the Top 12 finalist products. The product name was “Sazomax Pollo a la Brasa”, a blend to give chicken a Peruvian roasted flavor.
My company had contact with more than 40 international companies and won a lot of business credibility in the industry.
The Outcome
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Lima, Peru 2013
Describing a time when I took a Risk
ByAndrea Castillo Sarmiento