DepilatoCosmetics Raising Capital PowerPoint

The Next Generation ofHair Removal

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DepilatoCosmetics revolutionizes hair removal by creating the first premium line of cosmetics that solves pilosity related problems using optimized plant extracts. Thanks to our exclusive in-house developed Advanced Hair Removal Technology, DepilatoCosmetics transforms waxing, hair removal and shaving into a moment of well-being.

DepilatoCosmeticsThe Next Generation of Hair Removal

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1 in 2 people suffer from hair removal related problems. Pigmentation spots, scars, rapid regrowth, ingrown hair and pain are a common ordeal for many.

WHATS THE PROBLEM?

DepilatoCosmetics4th quarter 2017, DepilatoCosmetics launches its line of 22 premium depilatory products & 4 kits that are :- Multifunctional- Nonirritating- Target the Hair Follicles- Deliver long lasting results

OUR SOLUTION:

Our Advanced Hair Removal Technology, which skillfully integrates ancient botanical traditions with 21st century biochemical methods such as molecular encapsulation enable us to optimize the action of our selected plant extracts. The time released actives are thus protected from degrading conditions such as oxidation, UV exposure, pH changes...all while penetrating directly into the hair follicles and improving the sensory perceptions of our cosmetics.Actives, which were previously incompatible or difficult to solubilize, now have improved bioavailability and can be associated in the same formulation.

Moreover, DepilatoCosmetics plans to validate the biological activity of 2 plants of French origin, whose extracts are potentially desensitizing and depilatory, offering us an additional competitive advantage.The result :+ Performance, Fewer Applications

INNOVATION IS THE KEY

DepilatoCosmetics

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3Dark skinned / Curly orCoarse Hair TypesMiddle Eastern / Mediterranean Origin

African originTARGET MARKET

DepilatoCosmeticsOver 5 billion shaves per year for men and 735 million acts of hair removal for women, a market representing over 4 billion euros in France and 64 billion euros worldwide (Euromonitor). Hair removal related problems being most prevalent, but not exclusively among populations of:

17 M ProspectsFRANCE> 200 M abroad

Reckitt Benckiser (Veet) - 40,1 %Proctor & Gamble(Olay, Gillette ) - 16,1 %Church & Dwight (Nair) - 10, 1 %COMPETITORS

DepilatoCosmetics

HOW OUR SOLUTION IS BETTER ?In this ultra competitive low cost market where 87, 3% of depilatories are distributed mass retail, 3,3 % in pharmacies and 3,3 % in beauty salons, DepilatoCosmetics proposes a complete & unique offer for men, women and adolescents that is no odor, pain free and adapted to each clients skin type and pilosity. Whereas our competitors have a predominately female offer, propose ineffective solutions to the discomforts of hair removal related problems, lack suitable organoleptic properties and propose banal drugstore type packaging.

BRAND OUTLOOK (France):13 Mass Retail , 20 Pharmacy, 11 Beauty Salons

SPECIALIZED BEAUTY STORESDEPARTMENT STORESDUTY-FREE SHOPSSephora, Boots, Marionnaud, Nocibe.......Galeries Lafayette, Neiman Marcus, Macy's...

BUSINESS MODEL / SALES CHANNELS

DepilatoCosmeticsDepilatoCosmetics develops its formulations, subcontracts the production and entrusts the distribution of its brand to the industry players of the luxury cosmetics market via :

B to C via the Internet1742 total sales channelspotentials France> 18.000 abroad

REGULATORY CLIMATE

DepilatoCosmetics

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3. Our Public Relations agent (PR) will be responsible for ad placements in professional and consumer beauty revues as well as web marketing, community management and Search Engine Optimization (SEO).

Proof and validation of Marketing Claims,Constitution and submission of Product Information File (PIF).

Product Security Testing comprised of :Stability and toxicology tests, Reporting of undesirable effects , Date limit of use and Control of prohibited and permissible substances

European Cosmetics Regulatory and FDA obligations :

THE AMBITION

DepilatoCosmetics

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23Obtain over 20 % of the French Market Share within 6 years,Increase the valuation of DepilatoCosmetics by filing up to 13 patents by 2018.

Maximize the Fiscal optimization provided by the JEI status and CIR tax exemptions.

4A development commercial in France the first 3 years, then abroad the target regions being the US, the United Arab Emirates, Brazil, India and Central Africa.

MARKETING AND SALES

DepilatoCosmetics

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3. Our Public Relations agent (PR) will be responsible for ad placements in professional and consumer beauty revues as well as web marketing, community management and Search Engine Optimization (SEO).

Our sales department will propose :bi-yearly Point of Sale (POS) animations for the spring and Holiday seasons (389 k USD).Expose in 2 to 3 professional beauty expos yearly (33.7 k USD).

Our Public Relations agent (PR) : Ad placements in professional and consumer beauty revues. Celebrity Distribution ( 19 k USD).

As well as web marketing, community management and Search Engine Optimization (SEO) 103.5 k USD.

414.4 % of Annual Expenditures,545 k USD, year of launch

1/15 - 11/15

Suppliers Contacts & Elaboration Starting Formulas .9/15 -10/15

Cosmetic Victories Contest Runner-Up. Submissions Grant Funding R & D.Funded by Val dOise Technopole (13 k)1/16 - 12/16 Validate New Actives*, Formulation*, Scale- Up.1/16 - 6/16

Raise Capital (Equity) , Design Work.MILESTONES

DepilatoCosmetics12/16 - 6/17Demonstrate Prototypes, Tests Clinic, PIF.

Partnerships & Certifications (JEI, Cosmetic Valley Cluster, CosmetUp.)12/14 - 4/15

* 5 to 13 potential patents filed 16/17Founded 11/2014

CEO / R & D Project ManagerJenneine WILSON

Scientific AdvisorMyron Williams, Phd MITEngineer analyst

On Board2016THE TEAM

DepilatoCosmetics

ComingSoon...MIT engineer, HEC Challenge +, EBI Cosmetics Formulation, > 20 years experience CEO 3 Beauty Salons, 5 years experience E-commerceProfessor BiochemistryClark Atlanta University

I support DepilatoCosmetics and am a loyal distributor of its brands for quite a few years. I appreciate the originality of its cosmetic formulations, as well as the diversity and efficacy of its offer such as its ingrown hair treatment and the spray for hair removal which give total satisfaction to my clientele

Laurent Benhamou, Dr Pharmacy FRANCE

As a user of depilatory creams and depilatory waxes, I did not find satisfaction performing hair removal on my beard. The products in the DepilatoCosmetics line fit my needs. "

" In seeking a solution to my problems of ingrown hairs and dark spots on my skin, I discovered the anti-ingrown hair lotion on the website of the brand. With daily application, this lotion has made disappear my complexes. I am very satisfied and highly recommend it for this type of problem ."

TESTIMONIALS

DepilatoCosmeticsPatrice KAZADI, Entrepreneur / Restaurant Owner FRANCEKatia GRIRA, Student FRANCE

Cosmetic ValleyCluster Certification

CosmetUPLaboratory Facilities

Agency ANHADesign, Branding & Packaging

PARTNERS & RESOURCES

DepilatoCosmeticsBIO-ECAllegations & TrialsFAREVAProduction & PIF

FINANCIAL PROJECTIONS

DepilatoCosmetics

Sales / ProfitsN of Distribution Outlets

Market ShareN of Employees

Hypotheses : Average wholesale purchase price Products : 18 USD, Kits : 48 USD , Annual Revenues per point of sale : 48.5 kUSD , Average N Order per POS per year: 4 , Number of units product annuals per POS : 2304 Number of POS - 4th quarter 2017 : 10, 2018 : 30, 2019 : 174 .... (Cf graph)Product development plan : - 2017, 2018 & 2019 : 24 ref., 2020 : 38 ref., 2021 : 88 ref. 2023: 102 ref.Payment terms : FRANCE - 45 days, 50% upon order / INTERNATIONAL: 75 DAYS, mobilized by Factoring

SIGNIFICANT EXPENSES

DepilatoCosmetics

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3Research & Development

Raw Materials & Packaging

Marketing & Commissions

Other significant costs : Production, Personnel,Delivery charges, Finance charges Its the start-ups marketing innovations and premium positioning via the connected and interactive packaging and POS material, as well as the visual & sensory product identity that DepilatoCosmetics plans to differentiate itself and win market share.

THE PROPOSITIONDepilatoCosmetics

Round 1Spring 16612 k USDRound 2Jan. 171477 k USD DepilatoCosmetics SAS - Valuation 2 M / 2.2 M USD November 2015

*Investment period : 5 years minimumX %

11 %

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Save the Date : April 1stDepilatoCosmeticsRaising Equity

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DepilatoCosmetics

DepilatoCosmeticsRevolutionizingHair Removal

Connect : support@depilatocosmetics.comDepilatoCosmetics Laboratories@DepilatoCosm

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