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McCoy College of
Business Administration
DEPARTMENT OF MARKETING August 2017 Newsletter
Welcome Back Edition
WELCOME TO THE MARKETING
DEPARTMENT’S NEWSLETTER!
The mission of the Department of Marketing is
to educate students to function and grow in a
dynamic business world. We hope this
newsletter will provide you with valuable
information to assist you towards graduation
and to learn more about the department’s
activities, opportunities and organizations.
For additional information about the
Department of Marketing, please visit our
website at
www.marketing.mccoy.txstate.edu.
Issue Overview
Important Dates
GIS Workshops
Internships
Welcome Back Tips
Bobcat Recognition
Sales Internships
Marketing Student Highlight
Acknowledgements
Promotions and Tenure
Fulbright Scholar- Dr. Rayburn
Transformative Service
Collaborative
Research Spotlight
Advertising Case Competition Class
Contact Information
Editor, Nikki Herrera
1 System will be unavailable for bill processing
10 Registration for Fall 2017 Ends
11 Late Registration Begins (6:00 a.m.)
$25 Late Registration Fee for All Students Not Yet Registered
24 Late Registration Ends (5:00 p.m.)
25 System will be unavailable for payment processing
26 Late Schedule Changes Begin (6:00 a.m.)
Special Late Registration Begins (6:00 a.m.)
$100 Special Late Registration Fee for All Students Not Yet
Registered
28 Full Term/First 8 Week Class: First Day of Classes
31 First 8 Week Class: Last Day to Drop with 100% Refund ‡
(Ends at 11:59 p.m.) See Refund Policies and Schedules
Important Dates in August
Marketing JUNIORS & SENIORS: INTERNSHIPS Gain valuable hands-on experience and course credit!
FOR MARKETING (MKT 4399) & SERVICE MARKETING (MKT 4393)
EMAIL MRS. DIETERT OR VISIT THE WEBSITE:
http://marketing.mccoy.txstate.edu/internships/internships.html
FOR SALES (MKT 4392)
EMAIL MR. NOLL OR VISIT THE WEBSITE: http://marketing.mccoy.txstate.edu/internships/salesinternships.html
GIS Workshop for Marketing/Business Students: Suitability Analysis
GIS: Suitability Analysis I
Time: Monday, July 31, 2017, 10:00AM - 11:30AM
Location: Alkek 101
GIS: Suitability Analysis II
Time: Thursday, August 3, 2017, 2:00PM - 3:30PM
Location: Alkek 101 San Marcos
Link to register: http://signup.txstate.edu/tags/gis
Welcome Back! Helpful tips and reminders for starting the Fall semester
Department Directory [Find the Office locations | Phone | Email for Faculty & Staff]
Need a parking permit?
o Parking Services
On track to graduate?
o McCoy Academic Advising Center
Join a student organization!
Need experience or extra income?
o Career Services
Upcoming interview or presentation?
o Career Closet
Stay updated! Sign up for TxState Alerts!
o Emergency Management
Interested in a MBA?
o McCoy Graduate School of Business
Financial Aid
Moving In Tips
New classes = New locations
o Campus Map
Eating on campus?
o Dining Hall Hours & Locations
Planning study locations?
o Library Hours
Sports Season is
starting! Check out
game schedules!
PAYMENT
INFORMATION
AND
DEADLINES
DROPPING OR
WITHDRAWING
Bobcat Recognition
Texas State University Recognized with Top Honors
at Phi Beta Lambda National Leadership Conference in Anaheim
Areesha Singh & Alexander “Zander” Taylor from McCoy College of Business received
national recognition at the PBL Awards of Excellence Program on June 27. Areesha and
Zander competed in Integrated Marketing Campaign and brought home First Place.
Together they developed a marketing campaign for “Bark Box”, a subscription service for
pet owners based on primary and secondary marketing research.
In addition, Areesha Singh, was recognized as a Phi Beta Lambda “Who’s Who.” There
were only 3 recipients of this award.
Areesha is a marketing student (completing her sales internship this summer). She used the
information that she had learned in her marketing classes to prepare their campaign.
Pictured above are Mr.
Michael Bremecker, Head of
UPS Operations - Portugal
and Spain. He gave a
presentation to the Study
Abroad students from Texas
State University. Pictured
with Mr. Bremecker are the
two Center for Professional
Sales interns, Yessica
Canales and Cesar Esquivel,
along with Wayne Noll,
Assistant Director - Center for
Professional Sales.
Ms. Yessica Canales and Mr. Cesar Esquivel, gave a major
presentation about their global sales internship experience to
management in San Antonio, Texas on July 13. This is the second
year that UPS and Texas State University's Center for Professional
Sales have successfully implemented a global sales internship
program in San Antonio and Barcelona, Spain. Plans are now
underway to begin planning for the summer 2018 global sales
internship program.
Center for Professional Sales Announces Another Record
Summer for Sales Internships
The Center for Professional Sales announces another excellent
summer of sales internships with our corporate partners. There are
over 50 sales internships all over the state of Texas that are giving our
students excellent experience and preparing them for a sales
opportunity upon graduation. The sales internship is one of 4
required courses in order to achieve a Sales Certification from the
Center for Professional Sales. We are extremely proud of our students
and appreciate the support from our corporate partners.
Promotion and Tenure
Please join the department in celebrating the accomplishments of
these individuals for the following promotions and tenure.
PROMOTION
From Associate Professor to Professor
Dr. Vishag A. Badrinarayanan, Marketing
Dr. Enrique P. Becerra, Marketing
Dr. Jeremy J. Sierra, Marketing
From Assistant Professor to Associate Professor
Dr. Anna M. Turri, Marketing
Dr. Richard T. Wilson, Marketing
TENURE
Dr. Anna M. Turri, Marketing
Dr. Richard T. Wilson, Marketing
A
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Dr. Steven Rayburn was
awarded as a Fulbright
Specialist.
As a Fulbright Specialist, he
traveled to Lima, Peru to
conduct training and develop
programs for professors, students,
and the university.
The host institution was
Universidad de Piura.
He conducted multiple
presentations and several
research projects. He will be
traveling back to Peru in
January for more workshops
and project development.
Dr. Steven Rayburn, Dr. Linda Nasr and Dr. Mario Giraldo (Universidad del Norte,
Colombia) led a full day Transformative Service Research (TSR) Workshop entitled:
“Conducting Transformative Service Research: Projects with Impact” at the 2017
Association of Consumer Research (ACR) Latin American Conference on July 5th, 2017 at
the Pontificia Universidad Javeriana Cali (PUJC) Campus, Colombia.
The workshop explored the types of projects commonly engaged in from a TSR
approach, further possible research areas that TSR should consider, methods for
conducting TSR, and disseminating results of TSR projects. Participants were encouraged
to share their own research with the group and to submit their manuscripts to the Special
Section of the Journal of Service Theory and Practice (JSTP).
JSTP is hosting a special section focused on Transformative Service Research (TSR) in and
from Latin America. The special section will be devoted to substantive research from
Latin America. All research should be completed in Latin America and include
collaborators from Latin America. Guest Editors: Mario Giraldo, Linda Nasr, Steven
Rayburn, and Ray Fisk.
The workshop leads would like to thank the ACR-Latin America conference co-chairs
(Drs. Enrique P. Becerra, Ravi Chitturi, Maria Cecilia Henriquez and Juan Carlos Londono-
Roldan) for this great opportunity! Dr. Rayburn and Dr. Nasr would also like to thank the
McCoy College Foundation Faculty Development Fund for providing support.
For more information about TSC please visit:
http://marketing.mccoy.txstate.edu/collaborative.html
Stay involved & Follow us on Twitter:
https://twitter.com/servcollab
Want to get involved?
Easy! Just complete a quick survey from the link below:
http://marketing.mccoy.txstate.edu/collaborative/getinvolved.html
Research Spotlight Scholarly Activities – June & July 2017
Peer-Reviewed Publications:
Teixeira, Jorge Grenha, Lia Patrício, Ko-Hsun Huang, Raymond P. Fisk,
Leonel Nóbrega and Larry Constantine (2017), "The MINDS Method:
Integrating Management and Interaction Design Perspectives for
Service Design," Journal of Service Research, 20 (3), 240-258.
Turri, Anna M., Ronn J. Smith, and Steven W. Kopp (2017), “Privacy and
RFID Technology: A Review of Regulatory Efforts,” Journal of Consumer
Affairs, 51(2), 329-354.
Peer-Reviewed Conference Proceedings/Presentations:
2017 ACR Latin American Conference, July 2017 in Cali, Colombia.
Presentation title:
Street Vending: Exploring the Transformative Impact of Forgotten
Services
Linda Nasr (Author and Presenter)
Steven Rayburn (Author and Presenter)
Awards/Honors:
Dr. Linda Nasr is serving as co-chair of the Service Research Track at the
2018 AMA Winter Conference, which will be held in New Orleans from
February 23-25, 2018. For more information, please visit the conference
website (https://www.ama.org/academics/Pages/call-for-papers-
winter.aspx#sig). Submission deadline is August 23rd, 2017.
Advertising Case Competition Class
Work with Top Consumer Brands, Add Advanced Skills to Your Resume
EARN UPPER DIVISION ELECTIVE CREDIT
This is your opportunity to build your resume and master the marketing skills companies want!
Conduct consumer research, including focus groups, online surveys, and cutting-edge research techniques such as user experience testing for websites.
Create advertisements and social media campaigns.
Develop campaign metrics.
Work with major brands, such as Snapple, Coke, Pizza Hut, Nissan, State Farm, and many more!
HOW THE CLASS WORKS You’ll work with a handful of the brightest Texas State students from the College of Business Administration and other colleges. We work around a conference table where ideas are easily exchanged. You’ll get to know the professor and fellow classmates on a
more personal and professional level. We work as a team to develop our advertising campaign for the case sponsor.
FALL 2017 SEMESTER We conduct primary and secondary research to discover consumer insights about the brand. We identify relevant consumer target markets, define the brand’s positioning statement, and author the creative brief, which is the document used in the Spring to develop the ad campaign. SPRING 2018 SEMESTER We turn the creative brief into an actionable campaign and present it to the client and advertising professionals. The client and advertising case used in the class is sponsored by the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC).
MKT-4397 Directed Study in
Mondays/Wednesdays
11:00 a.m. to 12:20 p.m.
Seats are Limited
Inquire about the class today! The professor must
add you into the class.
3 or 6 Credits
Participate in the Fall class, decide later about
continuing into the Spring.
Class Prerequisites
MKT 4330 and MKT 3370 recommended, but not
required.
DR. RICK T. WILSON Assistant Professor of Marketing McCoy College of Business Administration
EMAIL [email protected]
FIND OUT MORE
FOR MORE INFORMATION, PLEASE CONTACT
Visit aaf.org/NSAC to learn more about the competition.
Marketing
“A lot of hard work, but you gain
experience and friendships that
last a lifetime.” – Alex
“It showed me how to believe in
an idea and convince a room full
of strangers to the do the same.”
– Breonna
“I would do it over again in a
heartbeat!” – Taylor
STUDENT ORGANIZATIONS GET INVOLVED!
The Department of Marketing actively supports three student
organizations, all of which have successful track records in
gaining student involvement, contributing to the university and
community, and succeeding at the highest levels of competition.
These organizations are a major component of the department’s
ongoing pride and tradition. If you would like to be a part of any
of these exciting and career-oriented groups, contact the
advisors listed below:
American Marketing Association (AMA)
Dr. Karen Smith - [email protected]
Dr. Gail Zank (Case Advisor)- [email protected]
American Advertising Federation (AAF)
Dr. Rick Wilson - [email protected]
Enactus (Formerly SIFE)
Mrs. Vicki West- [email protected]
CONTACT INFORMATION
Texas State University is a tobacco- free campus.
/dept.marketing
McCoy Hall 424
601 University Drive
San Marcos, TX 78666
(P) 512.245.7428