Department of Fashion Design and M tment of Fashion Design and Merchandising 1 DEPARTMENT OF FASHION DESIGN AND MERCH ... application of visual merchandising techniques in the fashion

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  • Department of Fashion Design and Merchandising 1

    DEPARTMENT OF FASHIONDESIGN AND MERCHANDISINGPatricia BrownAssociate professor and chair

    arts.vcu.edu/fashion (http://arts.vcu.edu/fashion)

    The Department of Fashion Design and Merchandising offers twoprograms. The fashion design concentration leads to a Bachelor of FineArts degree and the fashion merchandising concentration leads to aBachelor of Arts degree.

    Both concentrations are extremely time-consuming. Students areexpected to put class attendance and study time above other campusactivities or employment.

    All students are required to have a laptop computer. The department canprovide specifications.

    Students must take classes in the sequence prescribed by thedepartment and adhere to all prerequisites. Failure to comply canlengthen the number of semesters necessary for completion of degreerequirements.

    Internships provide not only experience but industry contacts, and arestrongly recommended. They may be conducted primarily during thesummer semester.

    Fashion, Bachelor of Arts (B.A.) with a concentration in fashionmerchandising (http://bulletin.vcu.edu/undergraduate/arts/fashion-design-merchandising/fashion-ba-concentration-fashion-merchandising)

    Fashion, Bachelor of Fine Arts (B.F.A.) with a concentration in fashiondesign (http://bulletin.vcu.edu/undergraduate/arts/fashion-design-merchandising/fashion-bfa-concentration-fashion-design)

    FASH145. Computers for Fashion I. 3 Hours.Semester course; 2 lecture and 2 laboratory hours. 3 credits. Laptopcomputer required. Basic computer skills required. This courseintroduces students to contemporary technology with emphasis on basiccomputer graphics software used in the fashion industry today.

    FASH201. Construction Techniques. 3 Hours.Semester course; 1 lecture and 4 studio hours. 3 credits. The basicprinciples involved in garment construction with emphasis onprofessional design-room practices in sewing, pressing and finishing ofgarments. Knowledge of basic sewing is advisable.

    FASH202. Draping. 3 Hours.Semester course; 1 lecture and 4 studio hours. 3 credits. Basic principlesof three-dimensional patternmaking by draping muslin on a dress form.Student will be required to purchase the specified dress form.

    FASH203. Patternmaking. 3 Hours.Continuous courses; 1 lecture and 4 studio hours. 3-3 credits.Prerequisite: completion of FASH203 to enroll in FASH204. Basicprinciples of patternmaking, developing various styles from masterpatterns and creating designs to be constructed in muslin. Studentsalso will draft a set of master patterns and learn to "true" the pattern toproduce production-ready patterns.

    FASH204. Patternmaking. 3 Hours.Continuous courses; 1 lecture and 4 studio hours. 3-3 credits.Prerequisite: completion of FASH203 to enroll in FASH204. Basicprinciples of patternmaking, developing various styles from masterpatterns and creating designs to be constructed in muslin. Studentsalso will draft a set of master patterns and learn to "true" the pattern toproduce production-ready patterns.

    FASH205. Fashion Drawing I. 3 Hours.Continuous courses; 1 lecture and 4 studio hours. 3-3 credits.Prerequisite: completion of FASH205 to enroll in FASH206. Introductionto the fashion figure working from models and photographs. Covers flatdrawing techniques and fashion design theory. Explores different mediaand the use of color.

    FASH206. Fashion Drawing I. 3 Hours.Continuous courses; 1 lecture and 4 studio hours. 3-3 credits.Prerequisite: completion of FASH205 to enroll in FASH206. Introductionto the fashion figure working from models and photographs. Covers flatdrawing techniques and fashion design theory. Explores different mediaand the use of color.

    FASH210. Visual Merchandising. 3 Hours.Semester course; 3 lecture hours. 3 credits. Theory and practicalapplication of visual merchandising techniques in the fashion industry.Development of design concepts, fixturing, layout and presentation forretail, manufacturing and special events. Use of computer-aided design.

    FASH240. Survey of the Fashion Industry I. 3 Hours.Semester course; 3 lecture hours. 3 credits. A survey of the apparelindustry emphasizing the role of the designer and the various stages ofproduction.

    FASH241. Survey of the Fashion Industry II. 3 Hours.Semester course; 3 lecture hours. 3 credits. An analysis of the apparelindustry emphasizing retail aspects.

    FASH245. Computers for Fashion II. 3 Hours.Semester course; 2 lecture and 2 laboratory hours. 3 credits.Prerequisites: FASH145. Laptop computer required. Assumes basiccomputer skills. This course introduces advanced skills in technology byutilizing graphic, illustration and desktop publishing software as they areused in the fashion industry.

    FASH250. Concepts of Fashion Merchandising Environment. 3 Hours.Semester course; 3 lecture hours. 3 credits. Basic research techniquesand analysis skills for evaluating contemporary fashion and appareltopics.

    FASH260. Survey of Luxury Fashion. 3 Hours.Semester course; 3 lecture hours. 3 credits Prerequisites: FASH240 andFASH241. Enrollment restricted to fashion design and merchandisingmajors. Provides an overview of the luxury fashion industry. The classincludes the history of the luxury fashion industry, as well as coveringthe forecasting, development, branding, marketing, buying, sellingand counterfeiting of luxury fashion products. Students explore theluxury fashion industry through lectures, assignments and face-to-faceexposure to suppliers, manufacturers and retailers in the luxury sector.

    FASH290. Textiles for the Fashion Industry. 3 Hours.Semester course; 3 lecture hours. 3 credits. This course is designedto develop an understanding of the factors which influence the tactilebehaviors of fabrics during garment design, manufacture and wear.Apparel fiber construction, finish and properties both natural and man-made will be analyzed.

  • 2 Department of Fashion Design and Merchandising

    FASH301. Design I Studio. 3 Hours.Semester course; 1 lecture and 4 studio hours. 3 credits. May berepeated. Prerequisite: completion of all sophomore studio courses.A series of courses that focus on selected topics in design, reflectingcurrent fashion emphasis. See the Schedule of Classes for specific topicsto be offered each semester.

    FASH302. Design I Studio. 3 Hours.Semester course; 1 lecture and 4 studio hours. 3 credits. May berepeated. Prerequisite: completion of all sophomore studio courses.A series of courses that focus on selected topics in design, reflectingcurrent fashion emphasis. See the Schedule of Classes for specific topicsto be offered each semester.

    FASH319. Contemporary Fashion. 3 Hours.Semester course; 3 lecture hours. 3 credits. Prerequisite: UNIV200 orHONR200. An in-depth study of fashion beginning at the IndustrialRevolution and continuing to the present from a historical andsocioeconomic point of view. Hands-on examination of vintage garmentsand field trips to museum collections.

    FASH320. Twenty-first Century Fashion. 3 Hours.Semester course; 3 lecture hours. 3 credits. Prerequisite: UNIV200.Enrollment restricted to fashion students or those in the School of theArts. This course explores the history of fashion starting in the 1980sand continues into the New Millennium. It explores trends, designers andmovements that affect fashion.

    FASH330. The Business of Design. 3 Hours.Semester course; 3 lecture hours. 3 credits. This course introduces basicglobal economics and general design business concepts such as the freeenterprise system, legal forms of business and financial considerations.It also surveys business and management practices such as planning,decision-making, communication, global ethics, marketing, humanresources, finance and entrepreneurial skills needed to open a designbusiness. Crosslisted as: IDES330/GDES330.

    FASH341. Merchandise Planning and Control. 3 Hours.Semester course; 3 lecture hours. 3 credits. Theory and mathematicalapplication of the major elements of retail buying and merchandising.Discussion covers planning and control of inventory, profit analysis,merchandise pricing and purchase negotiation.

    FASH342. Retail Buying Simulation. 3 Hours.Semester course; 3 lecture hours. 3 credits. Prerequisites: FASH341and INFO162. Practical application of retail buying in relation to thecalculations for a six-month buying plan for a department within adepartment store. The simulation includes projection of sales, stocklevels, markdowns, purchases, gross margins, markup, etc.

    FASH343. Fashion Forecasting. 3 Hours.Semester course; 3 lecture hours. 3 credits. Using basic principles toidentify, track and analyze current trends, students will develop a fashionforecast. Demographic, economic, social and historical forces of behaviorwill be evaluated.

    FASH345. Computers for Fashion Design: Adobe Photoshop andIllustrator. 3 Hours.Semester course; 2 lecture and 2 laboratory hours. 3 credits. Laptopcomputer and basic computer skills required. Students will learn toconceptualize fashion design while gaining an understanding of graphicand illustration software through the utilization of the computer as adrawing and communication tool.

    FASH350. Fashion Promotion. 3 Hours.Semester course; 3 lecture hours. 3 credits. Prerequisite: junior standing.Through lecture and field experience, students are exposed to technicaland creative aspects of fashion promotion and public relations. A varietyof media are utilized. Students may be required to spend time outside theclassroom on promotional activities.

    FASH370. Design History: 20th and 21st Centuries. 3 Hours.Semester course; 3 lecture hours. 3 credits. Prerequisites: ARTF 105-106.Study of the major theories and styles on communication arts, fashionand interior environments of the 20th and 21st centuries. Contemporaryanalysis of cultural conditions and the manner in which designersrespond to those conditions. Crosslisted as: GDES370/IDES370.

    FASH380. Fashion Branding. 3 Hours.Semester course; 3 lecture hours. 3 credits. Students will understand theconcept of fashion branding and the processes necessary to successfullydevelop or redevelop a fashion brand.

    FASH390. Historic and Ethnic Textiles. 3 Hours.Semester course; 3 lecture hours. 3 credits. Prerequisite: FASH290 orIDES 446 or permission of instructor. An examination of the history oftextile design and production around the world. Crosslisted as: INTL390.

    FASH391. Fashion Workshop. 1-3 Hours.Semester course; variable hours. 1-3 credits. May be repeated for amaximum total of 6 credits. A topical workshop offered in various areasof fashion not included in the regular curriculum. See the Schedule ofClasses for specific topics to be offered each semester.

    FASH401. Design II Studio. 3 Hours.Semester course; 1 lecture and 4 studio hours. 3 credits. May berepeated. Prerequisites: completion of all sophomore studio coursesand permission of instructor. A series of upper-level design classes forthe advanced or skilled student, reflecting current topics in the fashionindustry. See the Schedule of Classes for specific topics to be offeredeach semester.

    FASH402. Design II Studio. 3 Hours.Semester course; 1 lecture and 4 studio hours. 3 credits. May berepeated. Enrollment is restricted to fashion design junior- and senior-level students who have completed all sophomore studio courses. Aseries of upper-level design classes for the advanced or skilled student,reflecting current topics in the fashion industry. See the Schedule ofClasses for specific topics to be offered each semester.

    FASH403. Design Theory and Illustration I. 3 Hours.Semester course; 1 lecture and 4 studio hours. 3 credits. May berepeated. Prerequisite: completion of all Department of Fashionsophomore studio courses. A series of design theory and illustrationtopics that address current fashion and support the Department ofFashion design courses. See the Schedule of Classes for specific topicsto be offered each semester.

    FASH404. Design Theory and Illustration II (Portfolio). 3 Hours.Semester course; 1 lecture and 4 studio hours. 3 credits. Enrollment isrestricted to students who have completed all departmental sophomoreand junior studio courses. Advanced design theory and illustration coursethat teaches students to develop senior portfolios of original design work,including other tools and presentation skills necessary in order to obtainjobs in the field of fashion design.

    FASH442. Advanced Show Production. 3 Hours.Semester course; 3 lecture hours. 3 credits. A practical application ofthe production, planning and execution of a professionally staged andchoreographed fashion show featuring the Department of Fashion Designand Merchandising students juried work.

  • Department of Fashion Design and Merchandising 3

    FASH443. Supervision and Management. 3 Hours.Semester course; 3 lecture hours. 3 credits. The study of advancedleadership skills as they relate to the fashion industry. Topics includeteam building, negotiations, time and stress management, andcommunications. Emphasis placed on leadership and supervision skillsacross cultures.

    FASH445. Fashion Entrepreneurship. 3 Hours.Semester course; 3 lecture hours. 3 credits. Prerequisites: FASH341and FASH342. Studies operational functions as related to the objectiveand decision-making procedures inherent in successful small-businessretailing. Quantitative strategies will be applied as students develop amodel plan for a retail business.

    FASH450. Line Development. 3 Hours.Semester course; 3 lecture hours. 3 credits. Enrollment restricted tofashion majors. Students will learn the fundamentals of producing a lineof apparel, accessories or home fashions from conception to consumer.Emphasis will be placed on market research, specification sheets,costing, sourcing, production and sales.

    FASH451. Importing and Exporting Fashion. 3 Hours.Semester course; 3 lecture hours. 3 credits. Enrollment restricted tofashion majors. An overview and introduction to import/export theory,government regulations and global sourcing. Students will gain insightinto the dynamics and cultures of the international fashion marketplace.

    FASH490. Fashion Seminar. 1 Hour.Short course (5 weeks); 3 lecture hours. 1 credit. A professional seminarfor senior fashion majors. Lectures will cover career opportunities and jobpreparation.

    FASH492. Independent Study in the Fashion Industry. 1-3 Hours.Semester course; 1-3 credits. May be repeated. Prerequisite: junior orsenior standing as a major in fashion design or fashion merchandising.Learning experiences should be designed with the supervising facultymember in the form of a contract between student and instructor;approval of department chair necessary prior to registration. Thiscourse will be limited to those students who have demonstrated intensecommitment to a particular area of study within the fashion industry.

    FASH493. Fashion Internship. 1-6 Hours.Semester course; variable hours. 1-6 credits. Repeatable in combinationsfor a maximum of 6 credits. Open to junior- and senior-level fashionmajors only. An on-the-job practicum in which students apply the formalclassroom and studio training they have received in their option (design,merchandising).

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