department of economic development & transportation boston trade & cultural promotion 2005...
TRANSCRIPT
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Department of Economic Development & Transportation
Boston Trade & Cultural Promotion
2005 Nunavut Trade ShowConference Session 1
May 10, 2005
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Department of Economic Development & Transportation
Intro• Purpose• Background• Partners• Events• Cost-Benefit• Long Term Strategy
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Department of Economic Development & Transportation
Purpose• Partnership with Government of Canada and
Government of Nunavut• Promote Nunavut businesses and products in the New
England area• Key sectors:
– Arts & Crafts– Fisheries & Game Meat– Tourism
• Create long-term, sustainable economic development benefits for Nunavut
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Department of Economic Development & Transportation
Background• In 2001, Honourable Ron Irwin, Canadian Consul General
in Boston, proposed an economic and cultural promotion project for 2004
• Work began on staging “Nunavut Collection” from Prince of Wales Museum in Yellowknife at Peabody Essex Museum
• This would be the first exhibition of the collection outside Canada
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Department of Economic Development & Transportation
Partners• Canada:
– Indian and Northern Affairs…………….…...$110,000– Heritage Canada ………………………..……$ 40,000– International Trade Canada………….…...…$ 92,000– Foreign Affairs Canada……………….……...$ 20,000
• Nunavut:– Culture Language Elders & Youth………….$400,000– Economic Development & Transportation….$71,500– Department of Environment…………………..$15,000– Nunavut Tunngavik Inc. ………………………$19,000
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Department of Economic Development & Transportation
ParticipantsNunavut:
– Nunavut Development Corporation– Nunavut Tourism– Members from Nunavut Arts & Crafts Association
USA:– Peabody Essex Museum– The Constance Killam Trust– The Elizabeth Killam Rodgers Trust
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Department of Economic Development & Transportation
Promotion Events 2004/05Arts• Boston Gallery Buyers’ Trip to Nunavut
– June 2004 • Boston International Fine Arts Show
– Nov. 2004• “Our Land” at Peabody Essex Museum
– Nov. 2004 – Jan. 2005• Inuit Images Art Gallery Show & Sale
– Dec. 2004 • “Northern Journey” Pucker Gallery
– Feb. 2005
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Department of Economic Development & Transportation
Promotion Events 2004/05Fisheries
– Boston International Seafood Show, March 2004 / 05
Performing Arts
– Boston Canada Club’s Christmas Event, Dec. 2004
Tourism
– Canadian Tourism Commission Luncheon, Jan. 2005
– Trade Meetings: Nunavut Arts & Tourism Business
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Department of Economic Development & Transportation
Fisheries: Boston International Seafood Show
2005:• Sales: $372,000 CN
– Nunavut’s first booth presence• New canned product: Nunavut Arctic Char
Chowder – Launched at the annual Canada Reception
2005:• Projected sales: $780,000 CN• Cambridge Bay received 2005 standing orders
from buyers for an additional 4,000 pounds
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Department of Economic Development & Transportation
Arts & Crafts
• Boston Gallery Buyers’ Trip to Nunavut – June 2004, four gallery buyers came to Rankin Inlet to
purchase stock at the Nunavut Arts Festival
• Boston International Fine Arts Show– November 12-14, 2004– Palaya Qiatsaq Lecture: “Inuit Art, Tradition, Transition
and Transformation”
• 2004 sales: $29,000 USD
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Department of Economic Development & Transportation
Peabody Essex MuseumOur Land: Contemporary Art from the
Arctic
• Nov. 2004 – Jan. 2005
• Collection of 50 Inuit artworks
• Sculpture & Prints
• Textile Art & Photography
• Video & Sound Installation
• Over $40,500 USD in Sales
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Department of Economic Development & Transportation
24%6% 5%
65%
High Art Fine Craft Craft Other
Pre-Christmas Sales Distribution PEM
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Department of Economic Development & Transportation
Arts & Crafts Venues• Inuit Images Art Gallery Show & Sale
– December 4, 2004, Marriott Hotel, Boston– Nunavut throat singers and drummers – Nunavut food at a reception for 60 people– Sales: $23,500 USD
• Pucker Gallery: “A Northern Journey” Exhibition– February 12 – March 7, 2005– An exhibition of Inuit art featured performance by a Nunavut artist – Dinner for 45 promoting Nunavut food products– Estimated sales at over $100,000 USD
• Boston Canada Club’s Christmas Event– December 4, 2004 – Featured Nunavut performing artists
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Department of Economic Development & Transportation
Cultural Industries
• Peabody Essex Museum Family Day– December 4, 2004 – Featured Nunavut performing artists
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Department of Economic Development & Transportation
Tourism
• Canadian Tourism Commission (CTC) Luncheon– January 19, 2005– CTC and Nunavut Tourism invited American
travel writers and tour wholesalers to promote tourism products
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Department of Economic Development & Transportation
Media Campaign• Nunavut had good penetration with over 30 sources:
– Print, radio, web media• Confirmed over 6 million circulation hits• Feature articles in the Boston Globe & New York
Times • Combined circulation of over 1.5 million
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Department of Economic Development & Transportation
Sales Figures
Arts and Crafts $319,493
Seafood (Fresh Arctic Char only)
2004 sales to Legal Seafood $ 372,000
2005 projected sales to Legal $ 780,000
Sales to other new clients from BISS $ 24,000
Total $1,495,493
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Department of Economic Development & Transportation
Project CostsConsultant fees – Phase I & II 100,000Departmental staff time and travel 100,000Cost of PEM exhibition 500,000Heritage Canada Contribution 40,000Foreign Affairs Contribution 5,000NTI Contribution 19,000Consulate Contribution 15,000INAC Contribution for Trade Mission 10,000Seafood Show attendance X 2 30,000Miscellaneous 10,000
Total $829,000
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Department of Economic Development & Transportation
Cost Benefit• Media coverage in terms of value of
advertising exceeded several million dollars• Previous work sets the stage for a full scale
trade mission• Export ready businesses to develop and make
an entrance in the US market
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Department of Economic Development & Transportation
Investment Attraction• Context is Canada-Nunavut International Business
Development MOU – Between ITCan & ED&T
• IT Investment Development Branch Proposal:– Overcome obstacles from last year– Clearly define investment opportunities in Nunavut– 6 to 8 actionable briefs for posts– Qualified investors identified – Direct representation with potential investors
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Department of Economic Development & Transportation
Future Missions• Aerospace and cold weather testing• Mining industry• Tourism infrastructure• Dimensional stone products (eg. Marble)• Environmental technologies• Film & performing arts
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Department of Economic Development & Transportation
Questions?