Deola FajanaDeola Fajana

  Director of Programs, Media & Director of Programs, Media & Publicity, National Youth Publicity, National Youth Employment group (NAYEG), YES Employment group (NAYEG), YES Nigeria NetworkNigeria Network

  Date: Date: Appropriate date During Appropriate date During the YES International Summit, the YES International Summit,

Mexico 2004Mexico 2004

YES Nigeria Country NetworkYES Nigeria Country Network

Description of ProjectDescription of Project• Target GroupTarget Group TPCT has been adopted and utilised by the TPCT has been adopted and utilised by the Youth HIV/AIDS, Childcare, Human trafficking and Social-reforms (Youth-HACHS) Network,Youth HIV/AIDS, Childcare, Human trafficking and Social-reforms (Youth-HACHS) Network, a a

Nigerian campaign organisation comprising of 56 local youth organisations as members. This Nigerian campaign organisation comprising of 56 local youth organisations as members. This NetworkNetwork formed in 2003 has effectively formed in 2003 has effectively campaigned to youths in schools, religious organisations, local communities andcampaigned to youths in schools, religious organisations, local communities and People Living With HIV/AIDS People Living With HIV/AIDS..

• Rationale for InterventionRationale for Intervention A total participatory campaign technique is needed to confront the menaces of HIV/AIDS, Child-abuse, Human-trafficking and Social-disorder. Giving the extent of the threat posed by A total participatory campaign technique is needed to confront the menaces of HIV/AIDS, Child-abuse, Human-trafficking and Social-disorder. Giving the extent of the threat posed by

these social ills on society and giving their wide spread nature, it stands to reason that the campaign against them should involve every sector and facet of society. The total these social ills on society and giving their wide spread nature, it stands to reason that the campaign against them should involve every sector and facet of society. The total participatory campaign technique is a campaign approach which seeks to involve all sectors and facet of society in an organic advocacy effort against these social ills. Surely, this participatory campaign technique is a campaign approach which seeks to involve all sectors and facet of society in an organic advocacy effort against these social ills. Surely, this mass-based campaign strategy is an important social response to the disillusionment, disorder and human resource wastage caused by these complex multi-dimensional health and mass-based campaign strategy is an important social response to the disillusionment, disorder and human resource wastage caused by these complex multi-dimensional health and social menaces, which threaten human existence and the very stability of the polity of the African continent. In Africa, as elsewhere, good health delivery, social orderliness and youth social menaces, which threaten human existence and the very stability of the polity of the African continent. In Africa, as elsewhere, good health delivery, social orderliness and youth empowerment as the key factor in human resource development constitute the engine of nation building for the delivery of the aspirations of all citizens. In essence, the total empowerment as the key factor in human resource development constitute the engine of nation building for the delivery of the aspirations of all citizens. In essence, the total participatory campaign technique is an attempt to spare no effort in defending the integrity of the continent from being ravaged by the scourge of HIV/AIDS, Child-abuse, Human-participatory campaign technique is an attempt to spare no effort in defending the integrity of the continent from being ravaged by the scourge of HIV/AIDS, Child-abuse, Human-trafficking and Social-disorder; and in turn enhance the continent’s rapid development.trafficking and Social-disorder; and in turn enhance the continent’s rapid development.

• Project GoalsProject Goals The primary objective of TPCT is the rapid prevention of The primary objective of TPCT is the rapid prevention of HIV/AIDS, Child-abuse, Human-trafficking and Social-disorder in the bid to ensure HIV/AIDS, Child-abuse, Human-trafficking and Social-disorder in the bid to ensure youth empowerment and youth empowerment and social order social order

with with the attendant gain of rapid socio-political and economic development in Africa. Based on this objective, it is imperative to factor into the technique elements that will facilitate the attendant gain of rapid socio-political and economic development in Africa. Based on this objective, it is imperative to factor into the technique elements that will facilitate and sustain long-term developmental change. This primary objective of TPCT constitutes a virile motivational force that has the capacity to drive preventive HIV/AIDS campaigners. and sustain long-term developmental change. This primary objective of TPCT constitutes a virile motivational force that has the capacity to drive preventive HIV/AIDS campaigners. The objective also provides for the progressive integration of new human capital as well as the involvement of HIV/AIDS campaign experts for the purpose of securing the final end The objective also provides for the progressive integration of new human capital as well as the involvement of HIV/AIDS campaign experts for the purpose of securing the final end of the good result of optimal prevention. Doubtlessly, this final end underscores the importance of the Total Participatory Campaign Technique (TPCT) to the preventionof the good result of optimal prevention. Doubtlessly, this final end underscores the importance of the Total Participatory Campaign Technique (TPCT) to the prevention of of HIV/AIDS, Child-abuse, Human-trafficking and Social-disorderHIV/AIDS, Child-abuse, Human-trafficking and Social-disorder..

• Project Design PrincipleProject Design Principle HIV/AIDS, Child-labour, Human-trafficking, Social-disorder and other attendant ills afflicting the African populace place a considerable burden on the health, social and economic HIV/AIDS, Child-labour, Human-trafficking, Social-disorder and other attendant ills afflicting the African populace place a considerable burden on the health, social and economic

infrastructures of the continent. African Leaders have made statements calling for the better incorporation of the International Community, African Youths, Private and Non-infrastructures of the continent. African Leaders have made statements calling for the better incorporation of the International Community, African Youths, Private and Non-Governmental Organizations into different campaign plans against these menaces. The overall objective of these statements is mainly to provide a conducive environment for broader Governmental Organizations into different campaign plans against these menaces. The overall objective of these statements is mainly to provide a conducive environment for broader participation.participation.

• Project DurationProject Duration The unique approach of the Youth-HACHS Network in its application of TPCT to tackle The unique approach of the Youth-HACHS Network in its application of TPCT to tackle HIV/AIDS, Child-labour, Human-trafficking and Social-disorderHIV/AIDS, Child-labour, Human-trafficking and Social-disorder is a recycle process in a is a recycle process in a

continuous format as one step leads to the other, but a process can be initiated and reached an implantation stage within two weeks.continuous format as one step leads to the other, but a process can be initiated and reached an implantation stage within two weeks.• Project Inputs Project Inputs It is to the credit of this It is to the credit of this Youth-HACHS NetworkYouth-HACHS Network that their campaign efforts so far has been funded and sustained with resources derived mainly from non-governmental and personal that their campaign efforts so far has been funded and sustained with resources derived mainly from non-governmental and personal

quarters.quarters.

Project CycleProject Cycle• ConceptualisationConceptualisationTotal Participatory Campaign Technique (TPCT) is formulated in Nigeria. It operates on an intra-hexagonal triangular format, which has nine steps. In brief the steps, shown in the diagram Total Participatory Campaign Technique (TPCT) is formulated in Nigeria. It operates on an intra-hexagonal triangular format, which has nine steps. In brief the steps, shown in the diagram

below, are as follows: below, are as follows: Step One:Step One: Preventive Campaign Scheme IntentionPreventive Campaign Scheme IntentionA point of commitment to addressing A point of commitment to addressing HIV/AIDS, Child-abuse, Human-trafficking, Social-disorder HIV/AIDS, Child-abuse, Human-trafficking, Social-disorder and youth livelihood in an area;and youth livelihood in an area;Step Two:Step Two: Appointment of Information SeekersAppointment of Information SeekersA point of appointing Focal Persons that will conduct a situational analysis in the area;A point of appointing Focal Persons that will conduct a situational analysis in the area;Step Three:Step Three: The LocationThe LocationA point of visiting the target area to conduct impact analysis;A point of visiting the target area to conduct impact analysis;Step Four:Step Four: Campaign Formulating Committee Campaign Formulating Committee A point of appointing a Campaign Strategies Formulation Task Team;A point of appointing a Campaign Strategies Formulation Task Team;Step Five:Step Five: CriticalCritical Analysis of the Formulated StrategyAnalysis of the Formulated StrategyA point of circulating the draft package for review, comments and analysis from other experts in the bid to perfect the action plan;A point of circulating the draft package for review, comments and analysis from other experts in the bid to perfect the action plan;Step Six:Step Six: Campaigners and Targets ParleyCampaigners and Targets ParleyA point of parleying with the people in the target area to build consensus on priority areas and invite mainstream participation; A point of parleying with the people in the target area to build consensus on priority areas and invite mainstream participation; Step Seven:Step Seven: Package Test-runningPackage Test-running

A point of test-running the formulated package on a small scale;A point of test-running the formulated package on a small scale;Step Eight:Step Eight: Mass InvolvementMass InvolvementA point of full participation of people in the target area in the campaign vis-à-vis requesting for technical assistance for capacity building within the local authority and establishing and A point of full participation of people in the target area in the campaign vis-à-vis requesting for technical assistance for capacity building within the local authority and establishing and

formalising contacts with all external partners and funding agencies; formalising contacts with all external partners and funding agencies; Step Nine:Step Nine: Total Campaign ActionTotal Campaign ActionA point of deploying all available resources and consolidating all implementation plans.A point of deploying all available resources and consolidating all implementation plans.

• IncentivesIncentives As the campaign against HIV/AIDS is progressing, other campaigns against Child-abuse, Human-trafficking and Social-disorder are also on-going. Despite the tenacity As the campaign against HIV/AIDS is progressing, other campaigns against Child-abuse, Human-trafficking and Social-disorder are also on-going. Despite the tenacity

and extent of these campaigns, there is a dire need to yet widen the scope of these campaigns by further involving more Africans, especially the youths. Such an and extent of these campaigns, there is a dire need to yet widen the scope of these campaigns by further involving more Africans, especially the youths. Such an involvement will automatically substantiate the campaign of the involvement will automatically substantiate the campaign of the Youth Employment Summit (YES) Network,Youth Employment Summit (YES) Network, which has been advising and encouraging African which has been advising and encouraging African peoples and government on ways to create millions of new jobs for the teeming masses of the youths of the continent. TPCT presents an attractive implementable peoples and government on ways to create millions of new jobs for the teeming masses of the youths of the continent. TPCT presents an attractive implementable posture to all stakeholders who have been contending that the mass creation of new jobs for African youths will have a positive spill-over effect on the African continent posture to all stakeholders who have been contending that the mass creation of new jobs for African youths will have a positive spill-over effect on the African continent by improving the standard of youth livelihood in the continent, while guaranteeing the prevention of HIV/AIDS and other social vices.by improving the standard of youth livelihood in the continent, while guaranteeing the prevention of HIV/AIDS and other social vices.

What are the results?What are the results?• Numbers of Persons Reached by the ActivitiesNumbers of Persons Reached by the Activities The The Youth-HACHS NetworkYouth-HACHS Network has been able to achieve tremendous results by reaching millions of people in respective of their sex, age, ethnicity or religious bias on HIV/AIDS, Child-labour, Human- has been able to achieve tremendous results by reaching millions of people in respective of their sex, age, ethnicity or religious bias on HIV/AIDS, Child-labour, Human-

trafficking and Social-disorder:trafficking and Social-disorder:• (a)        (a)        HIV/AIDSHIV/AIDS: : Youth-HACHS NetworkYouth-HACHS Network has been able to overcome the major setback in the propagation of the importance of condom use posed by most Nigerian religious organisations who has been able to overcome the major setback in the propagation of the importance of condom use posed by most Nigerian religious organisations who

perceive condom use as an encouragement for sexual immorality among the youths. Some members of the Youth-HACHS Network who are strong members of conservative religious organisations, perceive condom use as an encouragement for sexual immorality among the youths. Some members of the Youth-HACHS Network who are strong members of conservative religious organisations, which hitherto have rejected the propagation of condom use, are presently propagating the appropriateness of condom use within their organisations.which hitherto have rejected the propagation of condom use, are presently propagating the appropriateness of condom use within their organisations.

• (b)            (b)            LivelihoodLivelihood: Using TPCT, the: Using TPCT, the Youth-HACHS Network has effectively engaged Youth-HACHS Network has effectively engaged some Nigerian youths who earlier exhibit a defiant posture to HIV/AIDS due to prevailing youth some Nigerian youths who earlier exhibit a defiant posture to HIV/AIDS due to prevailing youth unemployment and its attendant ill of ravaging poverty. The unique approach of the Network in its application of TPCT to tackling these defiant youths is to equip them with requisite entrepreneurial unemployment and its attendant ill of ravaging poverty. The unique approach of the Network in its application of TPCT to tackling these defiant youths is to equip them with requisite entrepreneurial skills for sustainable livelihood as an integral part of the campaign. As a result of this unique approach, many deviant youths and People Living With HIV/AIDS have been re-orientated. Many of the skills for sustainable livelihood as an integral part of the campaign. As a result of this unique approach, many deviant youths and People Living With HIV/AIDS have been re-orientated. Many of the youths have secure their livelihood and some them have become experts in the production and distribution of campaign materials; and are using the money realised in the process to sustain their youths have secure their livelihood and some them have become experts in the production and distribution of campaign materials; and are using the money realised in the process to sustain their primary jobs.primary jobs.

• (c)             (c)             ChildcareChildcare: Using TPCT, the: Using TPCT, the Youth-HACHS Network has effectively engaged Youth-HACHS Network has effectively engaged parents who still consider it a taboo to give sex education to their children. Many of these parents have been parents who still consider it a taboo to give sex education to their children. Many of these parents have been re-orientated to accept the fact that domestic sex education is a vital part of appropriate childcare. The re-orientated to accept the fact that domestic sex education is a vital part of appropriate childcare. The NetworkNetwork is in firm contact with the Conference of Principals of Secondary Schools, the is in firm contact with the Conference of Principals of Secondary Schools, the Conference of Primary Schools Head Teachers, the Union of Teachers and the Parents Teachers Association, and is collaborating with them to spread awareness and disseminate contemporary Conference of Primary Schools Head Teachers, the Union of Teachers and the Parents Teachers Association, and is collaborating with them to spread awareness and disseminate contemporary information on information on HIV/AIDS and Childcare. HIV/AIDS and Childcare.

• (d)            (d)            Human-trafficking:Human-trafficking: Using TPCT, theUsing TPCT, the Youth-HACHS Network has effectively engaged Youth-HACHS Network has effectively engaged the issue of human-trafficking from the unique angle of sustainable livelihood to those who are the issue of human-trafficking from the unique angle of sustainable livelihood to those who are most prone to being trafficked is an effective panacea for the social ill. To this end the Network’s anti-human-trafficking campaign has focused attention mainly on the identification of social groups most prone to being trafficked is an effective panacea for the social ill. To this end the Network’s anti-human-trafficking campaign has focused attention mainly on the identification of social groups that are most prone to being trafficked and providing them with sustainable livelihood particularly in the area of local rubber processing into latex, ceramics production and arts & crafts.that are most prone to being trafficked and providing them with sustainable livelihood particularly in the area of local rubber processing into latex, ceramics production and arts & crafts.

• Response from CommunityResponse from Community In order to enhance broader participation, from all sectors, in the campaign against these menaces, Community Leaders, have been exchanging ideas through the platform of the Youth-HACHS In order to enhance broader participation, from all sectors, in the campaign against these menaces, Community Leaders, have been exchanging ideas through the platform of the Youth-HACHS

Network particularly, through the Network particularly, through the Youth-HACHS Network in its application of TPCTYouth-HACHS Network in its application of TPCT.. Through Youth-HACHS Network, these leaders have put tremendous effort into the campaign against the spread Through Youth-HACHS Network, these leaders have put tremendous effort into the campaign against the spread of HIV/AIDS. They, and the independent communities they lead, have provided a green field environment for individuals and responsible organizations in their community to participate in this of HIV/AIDS. They, and the independent communities they lead, have provided a green field environment for individuals and responsible organizations in their community to participate in this campaign. Worthy of mention, among these leaders, are the Chairmen of the Parents Teachers Association of schools in Nigeria; who have deeply enmeshed themselves in the campaign, and are campaign. Worthy of mention, among these leaders, are the Chairmen of the Parents Teachers Association of schools in Nigeria; who have deeply enmeshed themselves in the campaign, and are presently achieving much in the preventive campaign against HIV/AIDS through the Youth-HACHS Network which has been doing beautifully well. presently achieving much in the preventive campaign against HIV/AIDS through the Youth-HACHS Network which has been doing beautifully well.

• YES Framework for ActionYES Framework for Action Youth-HACHS Network in its application of TPCTYouth-HACHS Network in its application of TPCT has adopted the has adopted the Framework for ActionFramework for Action called the 6Es, postulated at Alexandria 2002 Global Youth Employment Summit, viz: called the 6Es, postulated at Alexandria 2002 Global Youth Employment Summit, viz: Employability, Employability,

Entrepreneurship, Equity, Employment Creation, Environmental Sustainability and Empowerment. Entrepreneurship, Equity, Employment Creation, Environmental Sustainability and Empowerment. In essence, to generate employment throughIn essence, to generate employment through Youth-HACHS Network Youth-HACHS Network for youths in Africa, for youths in Africa, their their employability employability should first be enhanced through capacity building in TPCT design to enhance their should first be enhanced through capacity building in TPCT design to enhance their entrepreneurshipentrepreneurship skills; with such design being executed on the basis of skills; with such design being executed on the basis of equityequity and non- and non-discrimination. After this, optimal conditions should be provided for the trained youths to utilize their entrepreneurship skills for discrimination. After this, optimal conditions should be provided for the trained youths to utilize their entrepreneurship skills for employment creationemployment creation, with utmost respect for , with utmost respect for environmental environmental sustainabilitysustainability,, in the bid to achieve in the bid to achieve youth empowermentyouth empowerment, constructive wealth creation and national development., constructive wealth creation and national development.

• Plans for the FuturePlans for the Future• (i)                (i)                To sell the capacity of TPCT to network To sell the capacity of TPCT to network individual campaigners, focused organisations, experts, public institutions and funding agencies into a formidable anti-HIV/AIDS and anti-social individual campaigners, focused organisations, experts, public institutions and funding agencies into a formidable anti-HIV/AIDS and anti-social

vices campaign structure.vices campaign structure.• (ii)              To sell the capacity of TPCT to impart qualitative campaign skills to individual campaigners, and facilitate them with viable based-line data and other background studies for effective use (ii)              To sell the capacity of TPCT to impart qualitative campaign skills to individual campaigners, and facilitate them with viable based-line data and other background studies for effective use

in the anti-HIV/AIDS and anti-social vices campaign.in the anti-HIV/AIDS and anti-social vices campaign.• (iii)            To showcase the capacity of TPCT to accommodate massive youth participation in the fight against HIV/AIDS and other social vices.(iii)            To showcase the capacity of TPCT to accommodate massive youth participation in the fight against HIV/AIDS and other social vices.

Challenges and lessons learntChallenges and lessons learnt• Problem FacedProblem Faced

The main problem confronting the campaign project is lack of adequate funding. The The main problem confronting the campaign project is lack of adequate funding. The NetworkNetwork campaign efforts so far has been funded and sustained with resources derived mainly from campaign efforts so far has been funded and sustained with resources derived mainly from non-governmental and personal quarters.non-governmental and personal quarters.

• New knowledge been Generated Based on ExperienceNew knowledge been Generated Based on Experience

There is a clear experience that African youths believe in the existence of HIV/AIDS and its adverse There is a clear experience that African youths believe in the existence of HIV/AIDS and its adverse effects. The seemingly lackadaisical attitude and pseudo-defiant posture exhibited by a few youths towards effects. The seemingly lackadaisical attitude and pseudo-defiant posture exhibited by a few youths towards HIV/AIDS stems from the limitations imposed by prevailing youth unemployment and its attendant ill of HIV/AIDS stems from the limitations imposed by prevailing youth unemployment and its attendant ill of ravaging poverty in Africa. Bye and large, there has been a tremendous attitudinal change in African ravaging poverty in Africa. Bye and large, there has been a tremendous attitudinal change in African youths in that they are now avoiding the sharing of sharp objects, needles, barbing machines, and are youths in that they are now avoiding the sharing of sharp objects, needles, barbing machines, and are insisting on thorough verification of blood transfusion and the use of condom during sexual intercourse. insisting on thorough verification of blood transfusion and the use of condom during sexual intercourse. The importance of the TPCT as this auspicious moment derives from the need to seize initiative in the The importance of the TPCT as this auspicious moment derives from the need to seize initiative in the campaign and effectively capitalise on past gains. TPCT offers the international anti-HIV/AIDS and anti-campaign and effectively capitalise on past gains. TPCT offers the international anti-HIV/AIDS and anti-social vice campaign community an effective tool for progressing the campaign in Africa.social vice campaign community an effective tool for progressing the campaign in Africa.