DENVER, CO DMA

The City and County of Denver is the capital and the most populous city in Colorado. Denver is a consolidated city-county, located in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains. The DMA for Denver, CO stretches from the New Mexico border all the way north to the border between Wyoming and Montana. It even includes several counties in South Dakota.

Denver is nicknamed the "Mile-High City" because its official elevation is exactly one mile or 5,280 feet above sea level.

Denver's Hispanic population has grown by more than 55% over the past 13 years to a total estimated 2013 population of nearly one million. By 2018, that number should exceed 1,035,737. The total population is also seeing significant growth with more than 668,000 people moving into the area over this period. The majority of Hispanics in the Denver, CO DMA are of Mexican origins and more than half are fully bi-lingual and bi-cultural.

The Denver metro generated a gross product of $157.6 billion in 2010, making it the 18th largest metro economy in the United States. Denver's location in the Mountain Time Zone benefits the telecom industry by allowing communication with both North American coasts, South America, Europe, and Asia in the same business day. Several leading telecommunications and high-tech companies selected Denver as their communications center and the city enjoyed a boom in the mid to late 90s and into the 21st century.

The NFL Denver Broncos and the MLB Colorado Rockies have enjoyed great success filling their respective stadiums and the NHL Colorado Avalanche has won two Stanley Cup Championships during their 15-year tenure in Denver.

Population 2013 Ranking 2013 Population

Total 17 4,147,889

Hispanic 15 904,588

White non-Hispanic 16 2,852,610

Black non-Hispanic 63 154,257

Asian non-Hispanic 22 129,487

1990 2000 2013 2018

Hispanic Population 312,041 583,124 904,588 1,035,737

White Non-Hispanic 2,166,403 2,595,137 2,852,610 2,952,173

Black Non-Hispanic 96,151 117,171 154,257 170,570

Asian Non-Hispanic 46,186 77,437 129,487 154,416

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Po

pu

lati

on

0%

20%

40%

60%

80%

HispanicPopulation

White Non-Hispanic

Black Non-Hispanic

Asian Non-Hispanic

% Chg '00 v '13

DENVER, CO DMA

HISPANICITY

HA1: Americanizado

English dominant (nearly no Spanish)

Born in US; 3rd+ generation

Few Hispanic cultural practices

HA2: Nueva Latina

English preferred (some Spanish)

Born in U.S.; 2nd generation

Some Hispanic cultural practices; often “retro-acculturate”

HA3: Bi-cultural

Bi-Lingual (equal or nearly)

Immigrant as child or young adult

Many Hispanic cultural practices

HA4: Hispano

Spanish preferred (some English)

Immigrant as adult, in U.S. 10+ years

Pre-dominant Hispanic cultural practices

HA5: Latinoamericana

Spanish dominant (nearly no English)

Recent immigrant as adult (less than 10 years ago)

Primarily Hispanic cultural practices

Identify with home country more so than U.S.

22%

71%

4% 3%

Hispanic White non-Hispanic

Black non-Hispanic Asian non-Hispanic

Hispanics represent 22% of the total population in the

Denver, CO DMA. However, the percentage of Hispanics in

Denver County exceeds 32% of the total population.

HA1, 21%

HA2, 26%

HA3, 26%

HA4, 15%

HA5, 12%

HISPANICITYTM

More than 52% of the

Hispanic population in the

Denver, CO DMA

is fully bi-lingual

and bi-cultural.

89%

2%

1% 3%

2% 2% Mexican

Puerto Rican

Other CaribbeanHispanic

Central American

South American

Other Hispanic

DENVER, CO DMA

P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com

Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013

The Designated Market Area (DMA) boundaries are defined by Nielsen.

75 – 99

61 – 73

44 – 60

31 – 43

19 – 30

13 – 18

11

9

0

No Data

This map indicates the Hispanicity™ index at

the ZIP Code level for Denver County, CO,

where "1" indicates Hispanic individuals who

are most acculturated and "100" indicates

those least acculturated.

DENVER, CO DMA

This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) and the American

Marketscape DataStream™ Series 2013 and Consumer Spending Dynamix™ Series 2013.

For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/

Copyright 2013 © All rights reserved. Reproduction rights are granted provided the material is reproduced in its

entirety and sourced to Geoscape and the American Marketscape DataStream, Series 2013.

P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com

Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013

The Designated Market Area (DMA) boundaries are defined by Nielsen.

The variation in dominant race or ethnicity is

illustrated by ZIP Code for Denver County,

Colorado. As you can see the Hispanic

population is concentrated near the city center

and northward toward Thornton and Welby.