dennis yu - competitive analysis on facebook
TRANSCRIPT
Average Facebook User Has
229 Facebook friends
People from high school
Extended family
Coworkers
College friends
Immediate family
People from voluntary groups
Neighbors
22%
12%
10%
9%
8%
7%
2%
Source : Pew Research Center’s Internet & American Life Project
Who Is Your Audience?
Offline
Online
See How Things Relate
See Where Your Fans Overlap
2,498942 Fans
24,765,194 Fans
Fans of Both
113,400
Average Facebook Fans Of Fortune 1000 Companies
Retail
Food an
d Bevera
geHotel
Telec
ommunications
Transp
ortation
Bank
1304944
648549
32950879092 35160 1369
Average Fan Count by Industry
128 Fortune 1000 Companies Do Not Have A Page!
CTR And CPC By Industry
See How The Competition Compares
16,000,000
fans 14,000,000
fans
19,000,000
fans
500,000fans
22,000,000
fans
4,000,000fans
4,000,000fans
400,000fans
65,000fans
33,000fans
900,000fans
32,000fans
800fans
1,100fans
Consumer Brands
Retail Brands
E-Commerce
Brands
Niche Brands
LocalBrands
*Fan Counts Taken 1.25.11
200fans
See Your Stats In Real Time
See Who Is Saying What, Where
Summary
Using Analyitcs you can:• See how different tactics affect the
big picture• See where you stand next to
competitors• See how you’re doing in real time• See what your fans are talking aboutWith all these resources and more provided you can get the edge over the competition.
