Dennis Stutterheim

EMEA BDM, Embedded Servers

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When you should use servers

What is an Embedded Server

Markets served by Embedded Servers

Benefits unique to Microsoft Embedded

Channel

Why you should use Servers

• Same call patterns as you have today – take advantage of your portfolio!

• Additional revenue / margin (Inventory costs!) • Offer top to bottom solution for your customers • Expand your horizon • Displace other competing technologies

– Improve security – Better development tools – Lower cost of ownership – Compatibility with devices and their drivers

• Participate in hot markets – Embedded connected devices – Server Virtualization – Storage – Blades – Lync

What is an EMBEDDED server?

Embedded Systems Defined

• “Embedded Systems” means COMPANY’S computing system or device with an Image that

– (i) is designed for and distributed with an Embedded Application, and

– (ii) is not marketed or usable as a general purpose personal computing device (such as a personal computer) or a multi-function server or a commercially viable substitute for one of these systems.

Embedded Application Defined

• “Embedded Application” means industry- or task-specific software programs and/or functionality with the following attributes:

– (a) It provides the primary functionality of the Embedded System

– (b) It is designed to meet the functionality requirements of the specific industry into which the Embedded System is marketed

– (c) It offers significant functionality in addition to the Licensed Product Software

Embedded Server + Embedded Applications = Embedded Systems

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Embedded Server Product Categories

Appliances & Specialized Servers Windows Server® 2008 R2 for Embedded Systems Windows Server® 2008 R2 for Embedded Systems – Essentials (no KVM) Windows Server® 2008 R2 for Embedded Systems – WAM Optimized

Database SQL Server® 2008R2 Runtime Edition for Embedded Systems Storage

Windows® Storage Server 2008 R2 ( including Essentials) Windows® Home Server 2011 USE THESE ANYWHERE!!!! Even in non-embedded applications

Security Microsoft® Forefront Threat Management Gateway Microsoft® Forefront Unified Access Gateway

Telecommunications Windows Server® 2008 R2 for Embedded Systems – Telecommunications Exchange Server 2007 for Embedded Systems Voice Mail Runtime Edition

Server Applications Microsoft® System Center Data Protection Manager 2007 (Backup) Survivable Branch Appliance (for use with Lync) And older versions of the above (15 year

availability)!

Why need a server?

• Enable many Clients or Devices to connect (10 connection limit on XP, 20 connections on Win 7)

• More than one CPU per motherboard ( XP), or two (Win7) • Manage Users and user rights • Storage • Host Database • Provide Virtualization

– Servers – (Thin) Clients

• „always on“ environment (Clustering, fail-over) • Dedicated computation, no User Interface • Desired limits as to what a user can do • Raw processing power • Host System Center (for example, you need a server to run SCCM, and then with

that you can run Device Manager) • Devices connect to SOMETHING... And there are ten billion of them.

Embedded Channel Benefits

Full software products, not stripped down versions, the difference is in the licensing provisions.

Embedded licensing provisions tailored to embedded system OEM/SI business models

15 year product lifecycles provide longer availability and consistency of solutions required for long term OEM/SI customer contracts

OEM/SI are permitted to ship system image recovery media

OEM Activation (OA) available for qualifying partners eliminating the need for OS activation in manufacturing

Lower cost due to dedicated functionality

Allows a contract manufacturer or SI to perform integration services, including ability to buy Embedded licenses on behalf of the OEM

Reliable Flexible &

Connected Cost - Effective

Microsoft Ecosystem

Microsoft Advantages

Pervasiveness of Server Appliances

Server Operating

System

Energy

Government & Defense

Secure Cross Domain Networks

Ground Control Stations

Urban Video Surveillance

Video Image Processing

Command & Control

Missile Telemetry

Radar Data Monitoring

Satellite Communications

Airborne Manned Surveillance

C4ISR Applications

Virtualization

Modeling & Simulation

Video Processing

Healthcare Data

Data Centers

Web Services

Cryptography

Geonomics Research

Energy Management

Video Processing

Machine Vision Inspection

Video Wall Displays

Domestic Surveillance

Command & Control Systems

Video Conferencing

Flight Simulation Training

Medical Image Processing

Digital Video Recording

Weapon Control Interfaces

Unmanned Reconnaissance Vehicles

Test & Measurement

Airline Baggage Inspection

Explosive Detection Systems

Environmental Monitoring

Water Treatment Facilities

Jet Engine Test Systems

Visual Quality Control

Fire Monitoring System

Semiconductor Test System

Industrial Automation

Offset & Roller Printing

Human Machine Interface

Semiconductor Fabrication

Sensor Data Acquisition

Robotic Assembly Lines

Consumer Packaged Goods

Optical Measurements

Production Test Systems

Process & Control Systems

Mining, Energy & Timber

Medical

Computed Tomography

Digital Radiography

Magnetic Resonance Imaging

Nuclear Medicine Imaging

Blood Diagnostics

Robotic Surgery Systems

Medical Image Processing

Hematology Systems

Immunoassay Systems

Cardiovascular X-ray

Communications

Broadcasting Data Storage

VoIP & VoBB Gateways

Firewalls & VPN Servers

Mobile Radio Networks

WiMAX Base Stations

Satellite Communications

Unified messaging Servers

Call Center Processing

IP Media Servers

Audio/Video Conferencing

Transportation

Long Haul transport

Intelligent transport

In Vehicle computer

Vehicle tracking

Entertainment

Energy

Oil & Gas Exploration

Offshore Drilling Rigs

Seismic Surveys

Refining & Petrochemicals

Electrical Utilities

Nuclear Power Plants

Hydroelectric Power

Transmission Grids

Renewable Energy

Security

Video surveillance

Unified Threat Management

Network Security

Facilities security

Network Video Storage

Video over IP

Casino video survelliance

Facilities Security

Video Monitoring and recording

Network Management

Network Security

WAN Optimization

Network Attached Storage

IP SAN storage network

Narrowcasting

Digital Signage

Electronic Kiosk

Price checkers

ATMs

Interactive advertising

Benefits of Embedded

TYPES OF SERVER SOFTWARE AVAILABLE

SPEC/Licensing Provisions Windows Server 2012 Standard Edition

(Commercial)

Windows Server 2012 Standard for Embedded Systems

Windows Server 2012 Standard for Embedded Systems

Essentials

Windows Server 2012 Standard for Embedded Systems

Telco

Windows Server 2012 Standard for Embedded Systems

DATACENTER

Operating System Code Base 2012 2012 2012 2012 2012

Storage Capacity FS max FS max FS max FS max FS Max

RAM 2TB 2TB 2TB 2TB 2TB

Licensable Physical Processors 2 2 or 4 2 or 4 2 or 4 2 or 4

Preinstalled OS Optional Mandatory Mandatory Mandatory Mandatory

Line of Business Applications Optional No No No No

Embedded Application Optional Mandatory Mandatory Mandatory Mandatory

Remote Management Interface Optional Optional TS Session TS Session Optional

Keyboard, Video & Mouse Optional Optional No No Optional

Firewall, VPN, Web Cache Optional Optional Optional No Optional

Messaging or Enterprise Mail Yes Yes POP3 POP 3 Yes

File service over Network Yes Yes No No Yes

Authentication Services Yes Yes No No Yes

Network Infrastructure Services Yes Yes No Restricted Yes

Microsoft Net Load Balancing Yes Yes No Yes Yes

Clustering Yes Yes Yes Yes Yes

Hyper-V Yes (2 vir OSE per license)

2 vir OSE - 2 CPU license

4 VM with 4 CPU License

2 vir OSE - 2 CPU license

4 VM with 4 CPU License

2 vir OSE - 2 CPU license

4 VM with 4 CPU License

2 CPU unlimited OSE

4 CPU unlimited

OSE

Print Yes Yes No Yes Yes

CALs Required Yes Yes No No Yes

Windows Storage Server 2012 Workgroup vs 2008 R2 Workgroup

2008 R2 2012

NAS Segments Entry level Entry Level

Architecture x64 X64

Memory 32GB 32GB

CPU Sockets 1 1

HW RAID Yes Yes

Users 25 50

Disks 6 6

iSCSI Software Target Yes Built in

File sharing (SMB/NFS) Yes Yes

BitLocker Yes Yes

Windows Storage Server 2012 Workgroup vs 2008 R2 Workgroup

2008 R2 2012

Customizable OOBE Yes Yes

Single Instance Storage No No

Web RDP Yes No

Virtualization (Hosts or Guests) No No

Print/DHCP Yes No

Windows Server Backup Yes Yes

Online Server Backup No Yes

DFS-Namespace and Replication Yes Yes

File Server Resource Manager

(Quotas, Screens, Classification) Yes Yes

DNS, WINS, RODC No No

BranchCache - Hosted Cache No No

Peer to Peer Cache No Yes

Workgroup Standard

NAS Segments Entry level

50 Users

Scale Up

Continuous Availability

Architecture / Maximum Memory X64 – 32GB X64 – 2TB

Active Directory Lightweight Dir Service Yes Yes

CPU Sockets / VMs 1 + 0 2 + 2

HW RAID Yes Yes

Disks 6, No external SAS Unlimited

iSCSI Software Target Yes Yes

File sharing (SMB/NFS) Yes Yes

BitLocker Yes Yes

Data Deduplication No Yes

Hyper-V No Yes

BranchCache – Hosted Cache No Yes

Clustering No Yes

DHCP, DNS & WINS No Yes

Active Directory ( DC, Certificate, Federation,

Rights Management), Application Server,

Network Policy, Terminal Services, WDS, Fax

Server

No No

Commercial vs. Server Standard FES

SPEC/ Licensing Provisions

Windows Server® 2008 R2 Standard Edition

(Commercial Product)

Windows Server® 2008 R2 for Embedded Systems, Standard Edition

Windows Server® 2008 R2 for Embedded Systems Essentials Standard Edition

Windows Server® 2008 R2 for Embedded Systems Telco Standard Edition

Windows Server® 2008 R2 for Embedded Systems WAN Optimized Standard Edition

Operating System Code Base 08 R2 08 R2 08 R2 08 R2 08 R2

Storage Capacity FS max FS max FS max FS max FS max

RAM OS max OS max OS max OS max OS max

Licensable Physical Processors 1-4 1-4 1-4 1-4 1-4

Preinstalled OS Optional Mandatory Mandatory Mandatory Mandatory

Line of Business Applications Optional No No No No

Embedded Application Optional Mandatory Mandatory Mandatory Mandatory

Remote Management Interface Optional Optional TS Session TS Session Optional

Keyboard, Video & Mouse Optional Optional No No Optional

Firewall, VPN, Web Cache Optional Optional Optional No No

Messaging or Enterprise Mail Yes Yes POP3 No No

File service over Network Yes Yes No No No

Authentication Services Yes Yes No No No

Network Infrastructure Services Yes Yes No Limited No

Microsoft Net Load Balancing Yes Yes No Yes Yes

Clustering No No No No No

Hyper-V Yes (1 vir OSE) Yes (2 vir OSE) Yes (2 vir OSE) Yes (2 vir OSE) Yes (2 vir OSE)

Print Yes Yes No Yes Yes

CALs Required Yes Yes No No Yes

Commercial vs. Server Enterprise FES

SPEC/Licensing Provisions Windows Server® 2008 R2 Enterprise Edition

(Commercial Product)

Windows Server® 2008 R2 for Embedded Systems, Enterprise Edition

Windows Server® 2008 R2 for Embedded Systems Essentials Enterprise Edition

Windows Server® 2008 R2 for Embedded Systems Telco Enterprise Edition

Operating System Code Base 08 R2 08 R2 08 R2 08 R2

Storage Capacity FS max FS max FS max FS max

RAM OS max OS max OS max OS max

Licensable Physical Processors 1-8 1-8 1-8 1-8

Preinstalled OS Optional Mandatory Mandatory Mandatory

Line of Business Applications Optional No No No

Embedded Application Optional Mandatory Mandatory Mandatory

Remote Management Interface Optional Optional TS Session TS Session

Keyboard, Video & Mouse Optional Optional No No

Firewall, VPN, Web Cache Optional Optional Optional No

Messaging or Enterprise Mail Yes Yes POP3 No

File service over Network Yes Yes No No

Authentication Services Yes Yes No No

Network Infrastructure Services Yes Yes No Restricted

Microsoft Net Load Balancing Yes Yes No Yes

Clustering Yes Yes Yes Yes

Hyper-V Yes (4 vir OSE) Yes (4 vir OSE) Yes (4 vir OSE) Yes (4 vir OSE)

Print Yes Yes No Yes

CALs Required Yes Yes No No

SQL Server Runtime FES Product Matrix

SPEC/Licensing Provisions

SQL Server 2005 SKUs

SQL 2008 SKUs

Products Microsoft® SQL Server® 2005 Workgroup Edition for Embedded Systems (Runtime Edition)

Microsoft® SQL Server® 2005 Standard Edition for Embedded Systems (Runtime Edition)

Microsoft® SQL Server® 2005 Enterprise Edition for Embedded Systems (Runtime Edition)

Microsoft® SQL Server® 2008 Workgroup Edition for Embedded Systems (Runtime Edition)

Microsoft® SQL Server® 2008 Standard Edition for Embedded Systems (Runtime Edition)

Microsoft® SQL Server® 2008 Enterprise Edition for Embedded Systems (Runtime Edition)

RAM 3GB OS max OS max 4GB (64bit) OS max (32 bit)

OS max OS max

Processors 1-2 1-4 OS max 1-2 1-4 OS max

64-bit Support Windows on Windows

Yes Yes Yes Yes Yes

Preinstalled Mandatory Mandatory Mandatory Mandatory Mandatory Mandatory

Embedded Application Mandatory Mandatory Mandatory Mandatory Mandatory Mandatory

Database Size No limit No limit No limit No limit No limit No limit

Partitioning No No Yes No No Yes

Parallel Index Operations No No Yes No No Yes

Index Views No No Yes No No Yes

Database Mirroring No Yes Yes No Yes Yes

Online Indexing No No Yes No No Yes

Online Restore No No Yes No No Yes

Clustering No Yes Yes No Yes, 2 node Yes, 16 node

TMG/UAG Product Matrix

SPEC/Licensing Provisions

Windows Server® 2008 R2 Std Ed for Emb Sys and Microsoft® Forefront™ Threat Management Gateway 2010 Workgroup Ed (1 CPU) (Caching/Frwll)

Windows Server® 2008 R2 Std Ed for Emb Sys and Microsoft® Forefront™ Threat Management Gateway 2010 Ent Ed (1 CPU) (Caching/Frwll) Branch Ed

Windows Server® 2008 R2 Std Ed for Emb Sys and Microsoft® Forefront™ Threat Management Gateway 2010 Std Ed (1 CPU) (Frwll)

Windows Server® 2008 R2 Std Ed for Emb Sys and Microsoft® Forefront™ Threat Management Gateway 2010

Std Ed (1 CPU) (Caching/Frwll)

Windows Server® 2008 R2 Std Ed for Emb Sys and Microsoft® Forefront™ Threat Management Gateway 2010 Ent Ed (1 CPU) (Caching/Frwll)

Windows Server® 2008 R2 Std Ed for Emb Sys, Microsoft® Forefront™ Threat Management Gateway 2010 Std Ed (Cache/Frwl), and Microsoft® Forefront™ Unified Access Gateway 2010

OS Code Base R2 R2 R2 R2 R2 R2

Storage Capacity (Max) FS max FS max FS max FS max FS max FS max

RAM OS max OS max OS max OS max OS max OS max

Licensable Physical Processors 1 1 1 1 1 1

NIC Ports 6 6 Unlimited Unlimited Unlimited Unlimited

Embedded Application No No No No No No

Remote Management Interface MMC/UI MMC/UI MMC/UI MMC/UI MMC/UI MMC/UI

Keyboard, Video, Mouse No No No No No No

Firewall Yes Yes Yes Yes Yes Yes

Max Non-SSL VPN Connections 100 100 1,000 1,000 4,000 1,000

Web Caching Yes Yes No Yes Yes Yes

SSL VPN Connections No No No No No Unlimited

Messaging or Enterprise Mail No No No No No No

Web or File service over Network No No No No No No

Directory/Authentication Services No No No No No Limited

Microsoft NLB Services No No No No Yes Yes

CALs Required No No No No No Yes

Windows Storage Server 2008 R2 Product Matrix

SPEC/Licensing Provisions

Windows® Storage Server 2008 R2, Essentials

(1 CPU)

Windows® Storage Server 2008 R2, Workgroup

(1 CPU)

Windows® Storage Server 2008 R2,

Standard

(1-4 CPU)

Windows® Storage Server 2008 R2,

Enterprise

(1-8 CPU)

Code Base 08 R2 08 R2 08 R2 08 R2

Storage Capacity (Max) FS max FS max FS max FS max

RAM 8 GB 8 GB 32 GB 2 TB

Physical Processors (64 bit only 1 1 1-4 1-8

NIC Ports 2 2 Unlimited Unlimited

Embedded Application No No No No

Remote Management Interface Management Dashboard

MMC MMC MMC

Maximum number of users / devices 25 25 Unlimited Unlimited

Disk Drives 16 (max 6 internal) 6 Any Any

RAID Software or Hardware

Software or Hardware

Software or Hardware

Software or Hardware

HDD Interface ATA, SATA ATA, SATA F/C, SCSI, iSCSI, ATA

F/C, SCSI, iSCSI, ATA

iSCSI Target Software No Optional Optional Optional

Microsoft NLB No No No No

Clustering No No No Yes

Transportable Snapshots No No No Yes

Print No Yes, 5 Printers Yes Yes

PC Backup Yes No No No

Licensing Provisions –WS 2003 R2

WS 2003 R2 Embedded SKU Summary

Licensing Provisions –WS 2003

WS 2003 Embedded SKU Summary

OED Agreement Structure

CLA

ALT

SLT

Microsoft OEM Customer License Agreement Parent agreement governing general embedded

terms and conditions.

Additional License Terms Product family specific license terms which

supersede any conflicting language in the CLA.

Software License Terms End user license agreement language Microsoft

requires be shipped with the product.

OEMs, big and small, benefit from the power

of the Windows Embedded Platform

It is the most reliable, flexible and

cost-effective set of tools and technologies

The broadest portfolio that covers

from Sensor to Servers

A robust architecture build on One Platform

and Development Environment

Off the shelf solutions supported by a broad

ecosystem of ISVs, IHVs and System Integrators

Exact same code, different licensing terms

Many different types of operating systems and applications

available, including the OLDER ones!

Improve your customer footprint / impact and margins.

Definitive questions:

What are you doing for Server?

What are you doing for Database?

What are you doing for storage?

“Telecommunication Infrastructure Services” means processing of calls, voice, fax, and speech communications and other functions using either voice or data facilities. This includes the following services:

private branch exchange, call center, automated attendant and integrated voice response services, and voice mail, fax and telecommunications conferencing and functions.

(v) cannot be used as viable substitute for a general purpose computer system, to deliver web pages over the Internet or an intranet to host an Internet location or web site (i.e., a Web server), or to deliver file services over a network (i.e., a network attached storage server)

Product is the same as Windows Standard Server OS NO CALs Less price with regards to the above license restrictions

Product is the same as Windows Standard Server OS NO CALs Less price with regards to the above license restrictions

The Embedded System may not be used to run or support directory services (such as Microsoft Active Directory, except that the Embedded System may be a

member of a domain), enterprise database software (such as Microsoft SQL Server), enterprise resource planning software, messaging or enterprise mail, web-based time management applications that address appointments, meetings and other

calendaring items, or Microsoft Exchange. However, the Embedded System may be used to run or support non-enterprise database engines. This includes Microsoft SQL Server Desktop Engine and Microsoft SQL Server 2005 Express Edition.

The Embedded System may be used (a)To run or support enterprise engines that are part of the Embedded Application. Such engines may only be used to support software that can be used only for administration, preventative maintenance or to enhance performance of the Embedded System; (b)To store enterprise database software data files. This includes Microsoft SQL Server data files; and (c)For storage and management of data files in connection with team collaboration software (such as Windows SharePoint-related Services and Microsoft Exchange data files).

Each channel:

reaches a different market segment / vertical

has their own selection of products from the

Microsoft range

has different licensing rights to offer their

customers

has different part numbers / pricing schemes

sometimes has products that are unique to its

channel

DOS

XP

Windows Embedded 2009

POS ready

Windows Embedded 7

Windows 2000

Embedded Vista

Embedded CE

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Long lifecycle

(10 years support + additional 5 years available = 15 years)

OEM optimized license terms

Fit the OS to your needs

Easier deployment/installation through OPKs

Pre-Activation possible

Leasing possibilities

Outsourcing allowed:

Third Party Installer/Outsource Manufacturer

Third Party Integrator

Special pricing

Pay only the function you use

Multiple language support

Product Version Other Channels

Embedded CALS?

OLD Servers All the way back to 2000 No Yes Depends

Windows Server 2008R2

Enterprise Essentials Telco Standard Essentials Telco

Yes NO NO Yes NO NO

Yes YES YES Yes Yes Yes

Yes NO NO Yes NO NO

Windows Storage Server 2008R2

Enterprise Standard Workgroup Essentials WHS 2011

Yes Yes Yes NO Yes

Yes Yes Yes Yes Yes

NO NO NO NO NO

SQL 2008R2 Enterprise Standard Workgroup

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes

TMG /UAG ALL Forefront (Sort of)

Yes Yes

Product Version Other Channels

Embedded CALS?

Windows Server 2012

Datacenter Embedded Datacenter 2&4 CPU Standard Embedded Standard 2&4 CPU Essentials Telco

Yes NO Yes NO NO NO

No Yes No Yes Yes Yes

Yes Yes Yes Yes NO NO

Windows Storage Server 2012

Standard Workgroup

Yes NO

Yes Yes

NO NO

SQL 2012 Enterprise Standard

Yes Yes

Yes Yes

Yes Yes

SBA ALL NO Yes* NO

* Requires TELCO server

For Embedded Systems

Mission Critical Abilities

Better Business Decisions SQL Server 2012