den mobile-bruger
DESCRIPTION
Elektronista trendsession til morgenmøde om Den Mobile Bruger.TRANSCRIPT
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DEN MOBILE BRUGERNovember 2013
@christianevejlo Elektronista.dk
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S T U F F Y O U C A N T U R N O N
Thomas Skov:
JEG GOOGLERMIG SELV
HVER DAG!
S T U F F Y O U C A N T U R N O N
Mette Lykkes app!mio bruger20
VINDekslusivgadgetgoodiebag
KÆMPEGADGET
GAVEGUIDE46
IDÉER TIL
ALLE NØRDERNE
I DIT LIV
ELEKTRONISTA MAG 1.1 2013
SÆT STRØM TIL PARFORHOLDET // LAV SELV TABLET-COVER // MØD PLAYSTATION 4
ELEKTRONISTA UNBOXER IPHONE 5 // BIG SPENDER-LOW BUDGET // DIGITAL
KULTURHISTORIE // 5 FORBUDTE PÅ FACEBOOK // DE BEDSTE TO-DO APPS // DE
BEDSTE FERIE-GADGETS I MEXICO // DIGITALE HYBRIDER
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•Hvem er den mobile bruger?•Hvad vil den mobile bruger have?•Hvad kan den mobile bruger gøre for dig?
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AFSENDER-CENTRISK TIL BRUGER-CENTRISK
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Et nyt landskab
Envejs til mangevejs kommunikationAfsender til medspiller Content til kontekst“one size” til “skræddersyet”Objektivitet til holdningInformation til service @christianevejlo
Elektronista.dk
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Data explosion on mobile
devices
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i 2015 vilFlere mennesker nå
internettet via deres mobile devices end via
deres computere
IDC Worldwide New Media Market Model Forecast
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11% af alle e-commerce transaktioner sker nu
via mobile devices
ComScore US tal
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“VI VÆLGER IKKE PLATFORMEN, VI VÆLGER HVOR VI GERNE VIL VÆRE - OG SÅ PLATFORMEN”
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Environment
Ideas
Device
Behavior
HVEM ER DEN MOBILE BRUGER?
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92% TJEKKER MOBILEN SOM DET FØRSTE
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FLERE END HALVDELEN HAR DROPPET URET
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90% of moms have internet access from any location.
ALWAYS ON
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ON AVERAGE MOMS HAVE 5 CONNECTED DEVICES AT HOME
5 CONNECTED DEVICES I HJEMMET
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89 % MY SMARTPHONE IS ALWAYS WITHIN AN ARMSLENGHT
89% SAYS SMARTPHONE WITHIN ARMSLENGTH89% SIGER SMARTPHONE ALTID
INDENFOR RÆKKEVIDDE
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Parkeringsbillet
Casual GamingShopper
Bestiller billetter
Vild med danS
Opkald
Kalender
Social Media
MSM
SMS
Film
Tracking
Mobil Betaling
Banking
Musik
FotoNoter Vækkeur
Nyheder
RadioOpskrifter
Vejrudsigten
Ebøger
Sportsresultater
Navigation
Uddannelse
Boarding kort
Børneunderholdning
Rejsetips
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Kilde: Elektronista Consulting
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Kilde: Elektronista Consulting
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Kilde: Elektronista Consulting
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DEN MOBILE BRUGER ER LIGEGLAD MED...
• Den redaktionelle plan
• Copyright
• Regionale rettigheder
• Release vinduer
• Licens
• Nyheder på faste tidspunkter
• Tekniske udfordringer
• Kommandoveje i organisationen
• Juraafdelingen
• “Sådan har vi altid gjort”@christianevejloElektronista.dk
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HVAD VIL DEN MOBILE BRUGER GERNE HAVE?
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DEN MOBILE BRUGER FORVENTER
• Real tid
• To-vejs
• Effektivitet
• Relevans og tilgængelighed
• Alle platforme
• Sociale muligheder
• -og [email protected]
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REAL LIFE MERCHANDISE
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DEN MOBILE BRUGER ER MENNESKE
• Status
• Selvrealisering
• Underholdning
• Socialisering
• Sikkerhed
• Relevans
• Kreativitet
• Gode gerninger
• Frihed
• Anerkendelse
• Simplicitet
@christianevejloElektronista.dk
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HVAD KAN DEN MOBILE BRUGER GØRE FOR DIG?
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SHARING AND CARING
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DISTRIBUTION POWER•tagging
• forwarding
• linking
• liking
•rating
•blogging
•commenting
•embedding
•editing
@christianevejloElektronista.dk
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Kvinder på sociale medier
Mere tid
Mere interaktion
“Liker” mere
Flere venner
Deler mere
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“YOUR ONLY HOPE FOR DISTRIBUTION IS ENSURING
THAT YOUR USERS ARE MOTIVATED ENOUGH TO DO
IT FOR YOU,,,”
Mike Walsh- Futuretainment
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Den Mobile Bruger vil have hurtig afkodning
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Den Mobile Bruger vil have relevans
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Den Mobile Bruger vil gerne findes
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HVAD KAN VI GØRE?• Fanger vi brugerne hvor de er eller skal de lede efter
os?
• Ved vi nok om vores brugere?
• Overrasker vi?
• Hvad gør vi for at “connecte” vores brugere?
• Kan vi gøre mere for at brugeren til at føle sig unik?
• Er vi tro mod platformen?
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Christiane Vejlø [email protected]@christianevejlo