den 4 skærm tim frank andersen in2media
TRANSCRIPT
DAGENS PROGRAM✦ 09:00 Tim Frank Andersen, In2media✦ 09:30 Mark Hindsbo, Microsoft✦ 10:00 Pause✦ 10:20 Stacey Selzer, Prehype UK✦ 10:45 Filip Domagala, Unisport
Thomas Bense, Pixel.tv ✦ 11:30 Let frokost✦ 12:00 Thomas Falkenberg, Independent Creative Consultant
Christian Fonnesbech, Creative Director & Producer Mads Toft, ContentCPH
✦ 12:30 David Benson, YouTube✦ 13:00 Slut
BUZZ WORD BINGO:
Second screen activation
Driving tune-in
Transmedia formats
Gamification
Multi screen contentTwitter Bombs
Production Value
DIGITALE TENDENSERFOR DEN 4. SKÆRM
TIM FRANK ANDERSENPARTNER & BESTYRELSESFORMAND
IN2MEDIA
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
1994
1994
2013
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
2013
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
For mange kanaler
Dårlig kanalguide
Ingen søgemaskine
For mange fjernbetjeninger
Afbrydelser i indholdet
Ingen interaktion
Ingen personalisering
...
2013
FRA DUMT TV TIL SMART TV
FRA DUMT TV TIL INTERNET FORBUNDET TV
Early days
Slagmarken !
“The next big technology war is going to be in your living room”
Washington Post
Nye tider - ny adfærd
Analog Digital
Kopi Adgang
Flow On demand
+ 33 MIO ABONNENTER79 DKK. MÅNED
Content is King
Content is KingExclusive
David Fincher
Kevin Spacey
$ 100 mio
Global launch
Alle afsnitpå én gang
5 nye serier/år
Live TV ?
• 9.9 mio mobile devices viste live streams under afslutningsceremonien
• 153.4 millioner videoer på 17 dage
• 20.4 millioner timers video
• 3 gange så mange live video streamssom i Beijing
• 1.5 millioner så de amerikanske gymnastik kvinder vinde guld- live via NBC´s website
We will likely look back at the London Olympic Games as being the very
beginning of the U.S. multi-platform revolution and TV Everywhere boom.
National Inflation Association
• + 10 mio live streams
• + 3 mio unikke seere
• + 24 mio #superbowl tweets
• 50% af alle reklamer linker til Twitter
Second Screen ?
Mobile Apps Make TV the Second Screen
From this day forward, if marketers advertise on television, they must ensure that the content is
sufficiently compelling to pull the consumer away from her smartphone or tablet.
Mary Ellen Gordon, PhD Flurry
Second Screen activation !
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
Source: AKQA
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
TV HAR ALTID VÆRET SOCIALT
Social TV skaber et virtuel fælles rum
Den sekundære skærm skaber mulighed for en unik oplevelsefor den enkelte i samme rum
Social TV gør oplevelsen mere underholdende (f.eks. Melodi Grandprix)
Social TV giver mig mulighed for at være aktiv og påvirke oplevelsen
Social TV øger ratings (source: Nielsen)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
MINE KONKLUSIONER
Flow TV er kraftigt udfordret af On Demand mulighederne
Hvis TV ikke skal ende som nutidens radio, skal Live TV gøres socialt
De mobile enheder er blevet vores primære skærme og er nødt til at blive aktiveret af programmerne
Det klassiske TV reklame format skal gentænkes for at have en effekt
Vi har kun lige akkurat set starten!
