demystifying your sales model for successful online advertising
TRANSCRIPT
Your Sales Model for Successful Online Advertising
AIM 2012
WTF?Who’s This Fella
Qualified Visitors
Lead Generation
Sales System
landingpage
RelevantKeywords
GoogleAccount
SetupBidding Display Ad
Qualified Visitors
PPC
BeginTracking
landingpage
RelevantKeywords
GoogleAccount
SetupBidding Display Ad
URLSEOWebsite
Copy
Qualified Visitors
PPC
SEO
BeginTracking
SocialMedia
landingpage
Lead Generation
Interrupt Engage EducateHR/LROffer
Offer
offer
online
purchase
Additional offers per
page
sample
ProductOr
Service
1. Unclear Call To Action2. Too many choices 3. Asking for too much information4. Too much text5. Not Keeping Your Promises6. Visual Distraction7. Lack of Trust
7.5 Your Home Page is NOT Your Landing Page
Don’t Make Me ThinkThe 7 Deadly Sins of Landing Page Design
landingpage
Lead Generation
Interrupt Engage EducateHR/LROffer
Offer
offer
online
purchase
Additional offers per
page
sample
ProductOr
Service
Sales System
HR/LROffer
Offer
offer
online
purchase
Additional offers per
page
sample
Leads
Customers
CRM
offer
manage Prospectsmanage Prospectsmanage Prospects
Measure andMake Better
Thank You