March 29, 2017

• Three core skills in the Area of Startup Engineering;

1. Design (UI/UX)

2. Product Manager (we discussed this last week)

3. Web/Mobile Developer

That are taught and nurtured in our SV.CO Program

Why is it important that you know about this?

You must be wondering that this is not relevant for you,

but

What if you don’t get your first customer? and

What if you are in your final year? and

What if you are thinking should you be getting a job in the interim?

How do you know you are job ready?

Demystifying Industry Expectations:

Job Title: UI/UX DesignerSuma Sundararajan

One of the Graduation Outcome for you

Seek employment or Get Acquihired

A UI/UX Designer is

responsible for the discipline of designing an end-to-end

experience of a Startup product.

What are the Attributes?

This job requires the individual to have: • excellent communication and

analytical skills • the ability to describe complex

systems in terms of simple models • having an intuitive taste for well

designed products

Key abilities

1. Build Low-Fidelity Wireframes from User Research

2. Translate Wireframes into High-Fidelity UI Components

3. Understand and Contribute to UX Design

4. Understand and Contribute to Operations & Product Development

5. Understand and Contribute to Pragmatic Engineering

6. Understand and Contribute to Startup Ethos and Culture

Build Low-Fidelity Wireframes from User Research

Week 1List out Wow Design Experiences

Survey & Interview Customers

Week 4

Designing wireframes that accurately model the UX flow of a Startup product, either directly from

user research, or starting from a product specification

List Design Skills

Week 2

Build Key UI Elements

Build Low-Fidelity Wireframes

Translate Wireframes into High-Fidelity UI Components

Week 5

Week 6

About extracting UI components from a wireframe, and building them out

in the highest fidelity required by the Startup Engineering team Learn to Design a Sales Process by Reverse Engineering SV.CO

Receive Product Feedback from Senior

Get Code Review Feedback from SV.CO

Design a Great Customer Onboarding Process

Week 9Polish your Product: Visual Design

Week 10

Enough of Theory!

Will walk you through the journey of a UI/UX Designer

Srividya Sriram UI/UX Designer

@ Freshdesk (our Graduation Portfolio Company)

Early Years

• As a kid - wanted to be everything - Author, Doctor, Artist • Interest was in painting/drawing - Grandmother was an

influence • Full time artist was not easy because of many reasons • Opted for Computer Science Group in Eleventh - as Science/

CSc was an in-thing • Did not want to do Engineering - Closest to Engineering was

Architecture • Opted to do Visual Communication (BSc) in Chennai • Vis Com as a course does not exactly prepare you for the work

ahead!! • Ad/Photography/Filmmaker • Took the Advertising path

First Experience • Started off as a Copyrighter

• Hoarding Text, Song for a Jingle • First few months (Rs. 4K a month)

• Moved on to be Visualizer (D'zine Garage) in a web development agency - first kind of websites coming out then

• College does not teach you what to expect from a job • Thought of studying further (based on parent's advice)

• Masters in Advertising and Marketing • Met a senior from College who mentioned that she was working

in Intel • Advertising and Design made sense • Technology and Design did not make sense

Entry to Design

• Started off as a Copyrighter • Hoarding Text, Song for a Jingle • First few months (Rs. 4K a month)

• Moved on to be Visualizer (D'zine Garage) in a web development agency - first kind of websites coming out then

• College does not teach you what to expect from a job • Thought of studying further (based on parent's advice)

• Masters in Advertising and Marketing • Met a senior from College who mentioned that she was working

in Intel • Advertising and Design made sense • How did Technology and Design did not • She did her Masters in Interaction Design

Full Fledged Designer

• Masters in Communication Planning and Information Design in Carnegie Melon University, USA

• Changed to Interaction Design in 2nd semester (Graduated in 2008)

• Designer is not about doing the last mile • Designer can contribute in rationalizing, decision making

through the entire course • What is and what could be - Product • Seed of an idea

• Internship at Yahoo in California (3 months) - Designer's work into Corporate Context

• Google - UX Design - 2008 - 2012 • In the youtube team to begin with • Google news • Google plus photos

• Moved to Chennai for personal reasons, was a freelancer for sometime (endthought) 2012 - 2013

• 2013 - 2014 - Tried hand at doing a startup with a friend from Google

• At Freshdesk since 2014 - got contacted on Angel list, from a freshdesk employee, looking for a designer

• Had hesitations to work in a Indian Company

• Was looking at just being a consultant

• Freshdesk was looking at B2B design and found that opportunity to be new and interesting - Design for repetitive use

• Led design of Freshsales

• 40 people in Design Team at Freshdesk

• Srividya considers Design to be that Invisible thread that strings the product and process together

Fresh desk

• Startups that Srividya thinks are interesting: Urban Ladder (organic growth), Zivame (complexity of the product domain as perceived by the Society)

• Srividya says:

• Designer is not about doing the last mile stitching

• Designer can contribute in rationalizing, decision making through the entire course of product making

• What is and what could be

• Seed of an idea

• Whether it is B2B or B2C:

• The human element is the same for a designer

• Srividya’s Strengths:

• Understanding the customer requirements

• Keeping it simple, deserving and straightforward

• Hobbies: Singing, Painting

• Why Freshdesk (According to Srividya):

• Fast Growing Startup

• The diversity within the Design Team itself gives a platform to learn and contribute

Can it be you? Of course…

Know what you are good at Take a target

Achieve