demystifying fundraising and what’s in it for you! janet turcot vukovic senior development officer...
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Demystifying Fundraising
And what’s in it for you!
Janet Turcot VukovicSenior Development OfficerFaculty of [email protected]
Why Fundraising in the Faculty ?
It brings additional financial resources into the Faculty to advance
our academic programs.
WHO BENEFITS?
– The Students, Faculty members, and the Programs
HOW?– Scholarships and Bursaries– Research funding, – Project funding, – Chairs, – Equipment, – Space
Definitions and Jargon• Advancement -> Strategy
Advancing the strategic priorities of the Faculty
• Development - > ProcessA process which engages and involves supporters in our dreams, activities and service.
• Fundraising -> ActionDeliberate and thoughtful community building actions and activities which allow people to invest in what they value.
• WAS
– York University Foundation– Ten Year in existence - Raising funds to support York U.– Power of 50 Campaign …….. $207 Million Success Story
• NOW York U. Division of Advancement– As of May 1, 2011 –>– Mainly an administrative change integrating alumni relations,
advancement services and fundraising activities -> Greater efficiencies -> Greater effectiveness-> Centralized - Decentralized
Canadian GivingStats Can 2007
$10,000,000,000 received ↑12%
10% of donors gave 62% of money received
Number of donors ↓ 4.3%
Value of donation ↑ 9 %
Canadian Giving
Percentage of donations received in Canada by sector Stats Can 2004
42 % Religious Organization18 % Health and Hospital Organizations10% Social Service Organizations 6% Grant-making and Volunteerism Organizations 3% Education and Research20% Other (international, environment, arts &
culture, law & advocacy, etc)
GIVING TRENDSIn the 90’s…
Giving
to an INSTITUTION
Giving
to a PROJECT
of an Institution
Emphasis is more on
the IMPACT than on
the Project itself
Last Decade… Currently…
REASON FOR GIVINGCompassion for those in need
Wanting to help a cause in which they believe
Contributing to the community
Direct link to the cause (personally afflicted by or know someone who is affected, business interest)
Reasons WHY people DON’T give
Did not like HOW they were asked
Do not believe the donation would be used efficiently
They were NOT asked !!!!
Do I like to ask for money?
Getting the RIGHT people together with common focus interested in solutions to common issues
POINTING out the role money plays - > the common goal …
HELPING people, foundations, corporations see that there is a role for them to play
YES, I DO like to ask for support, and it doesn’t feels like asking for money!
What is Fundraising ?• It’s about people and relationships
• It’s about trust
• It’s about understanding and managing circumstances
• It’s about timing
• It’s about making a difference
• It’s a TEAM activity
WHO is on the “Team”
President & Dean …. York UFaculty of Health
Faculty Member …. The project, research, focus area
Senior Development Officer … The facilitator
YOUR ROLE ON THE TEAM• Identify potential prospects for your projects and
priorities
• Engage the SDO in the planning of your projects; help present the “So What” factor.
• Accompany on calls
• Assist in donor recognition activities and accountability
• Give – It entitles you to ask
THE TOP PROSPECTSALUMNI
FACULTY & STAFF If we aren’t supportive, why should others be?
INDIVIDUALS with whom we have a relationship – believe in us, believe in what we are doing;
CORPORATIONS and FOUNDATIONS with whom we have a relationship – shared interest and focus, to be good corporate citizens.
What is Fundraising ?
It’s about showcasing a vision that addresses a compelling need
To someone of financial capacity who cares
and Providing them with the opportunity
to get involved.
Not Rocket Science …. Maybe an ARTThe Cycle of Successful Development
Creating the Joyful Giver
Attention
Interest
Desire
Action
Making the Artful Ask
no,no,no
maybe
yes
acknowledge
Invoking the Grateful Recipient
ShowCreativity
Additional Gift Interest
Iden
tific
atio
nInitial Contact
Don Gray, UW Foundation
OUR UNIQUE OPPORTUNITY• Faculty of Health’s focus is on people’s
well-being (lifespan, healthy, diseased,in the norm, outside the norm, physicalhealth and mental health, human rights, …..)
• All have an interest in Health – everybody is affected – everybody has a story – everybody is looking for solutions.
• The “So what factor” is very meaningful
Truisms
Fundraising is a team activity
It is about relationships, not money
The donor is not an ATM; a donor is someone who believes in you
Truisms
It takes time.
People actually want to say “yes”.
Always remember to say thank you – again & again.
If you don’t ask, you won’t get