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Page 1: Demystifying and Preventing Ad Fraud in Digital€¦ · up of ad frauds happening in performance marketing campaigns. Lead punching fraud happens when advertisers demand down the
Page 2: Demystifying and Preventing Ad Fraud in Digital€¦ · up of ad frauds happening in performance marketing campaigns. Lead punching fraud happens when advertisers demand down the
Page 3: Demystifying and Preventing Ad Fraud in Digital€¦ · up of ad frauds happening in performance marketing campaigns. Lead punching fraud happens when advertisers demand down the
Page 4: Demystifying and Preventing Ad Fraud in Digital€¦ · up of ad frauds happening in performance marketing campaigns. Lead punching fraud happens when advertisers demand down the

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