Dempsey HillCOGRa trip to

WAYFINDING

Map standing sign BLOCK INDICATION POST DIRECTIONAL SIGNAGE

ps cafe

ps cafe

entrance- Brand logo at entrance- single path leading to cafe- Surrounded by solely nature- secluded from other retail outlets

ps cafe

INTERIOR - Strong evidence of branding- Use of minimal colors- Open concept- Transparency to the outdoors

ps cafe

BRANDING

ps cafeBRANDING

by rallen lim,residentdesigner

ps cafeBRANDING

Jones the grocerAbout-Their desire is to provide gourmet food for everyday living

- It provides both product and service base.

- It focus on providing their natural ingre-dients by specialist and artisan suppliers

- They also showcase their product through the innovative in store café menu which can be enjoyed in the casual atmosphere of their café contemporary interior design

- Product ranging from tea leaves to luxury chocolate , from artisan crackers to hand-made pasta.

Jones the grocerExterior- The area at the exterior part of the café , has a casual and cozy ambience with the play of natural light and open air space.

- The casual and cozy atmosphere - The casual and cozy atmosphere also get from the combination of wood and concrete material , and also the natural color tone that suit with the surrounding environ-ment too.

Jones the grocerInterior- The interior part of the cafe is also used for dining area and products showcase.

- The café combine warm lighting with the natural color tone and materials to give cozy and happy mood to the consumer.

Jones the grocerProduct Showcase- To tell the customer that that their products are handmade , the products are displayed using natu-ral color tone and woody material

- The natural color tone will not overpower the products color so that it will draw customer focus to the products .

Jones the grocerMerchandising

Jones the grocerMerchandising

Jones the grocerMerchandising

WOODY Antique HouseExterior

-Glass walls - enabling customers to have a glimpse of interior.

-Furnitures placed outside - Sample of outdoor furnitures. -Inform customers products they offer/ available.

- Clear entrance

Established in 2000Located at: Blk 15 Dempsey Road 01-12

WOODY Antique HouseINTERIOR

- Furnitures can be seen clearly across the store.

- Distinct pathways throughout the store.

- General lighting and task lighting (spot-lights) are used throughout the store.

WOODY Antique HouseINTERIOR+- Furnitures are placed in a way customers can easily see what the store offers at one glance.

- Walkways are wide enough to allow 2 people to walk at the same time.

-The store gives an atmosphere that customers are in another dimension with the antique furnitures.

WOODY Antique HouseINTERIOR-- The store have no distinct separation between Antique and Modern furni-tures.

- No categorisation of different furnitures.

- Products are stacked high and everywhere, creating the feel of messi-ness within the store.

WOODY Antique HouseProducts- wood-carved screens

WOODY Antique HouseProducts- Cabinet with metal handles

WOODY Antique HouseProducts- Step Cabinets

WOODY Antique HouseProducts- Furniture Refurbished FROM dOORS

WOODY Antique HouseProducts- Decorations

WOODY Antique HouseProducts- Outdoor sets

WOODY Antique Housewebsite

LINDA GALLERY

LINDA GALLERYFixtures and fittings- Placement of light: Spotlights placed on the ceiling are parallel to the walls

- Type of lighting used: Task Lighting; spotlights are shone at specific angles to capture people’s attention of the artworks and to signify direction to lead people to different parts of the gallery

LINDA GALLERYFixtures and fittings

LINDA GALLERYArtworks

LINDA GALLERYWebsite

Thank you

by NADRAH N. FATIN | LIM WAN YING | LIM XIN RU | KEEFE LAM | MEILIZZA SIAUW