CATALOGS

What is a Catalog? A complete list of items,

typically in alphabetical or other systematic order, in particular

is an entrepreneurial advertisement which is created in order to promote a company’s products and services.

Parts of a CatalogFront Cover the first page of a catalog.Content is made up by the pages that

are between the front and the

back cover.Back cover the last page of a catalogue.

Catalog Audiencemust be tailored to the addressee

characteristics. the wording must be adapted not

only to the addressee but to the product or service promoted as well.

catalog must give information about the product or service basic features.

be able to search and study the company’s target market.

Visual CoherenceCorporate image and logoCorporate identityPhysical Parameters

Color Scheme Font Size Print Materials

QualityTexture

Catalog Sizes5.5” x 8.5” — Tall, slim-sized

catalogs best used for describing a few products with enough space for short description.

6” x 6” up to 6” x 9” — Square or rectangular-shaped catalogs.

8.5” x 11 up to 9” x 12” — Common catalog size.

12” x 12” — Biggest standard size for catalogs for featuring a large number of products/services.

Examples of sizes8. 5 x 11 Catalog

Size

5.5” x 8.5” “6 x 6” rectangular format

Essential ComponentsTable of contentsPage numbersOrder formContact info: address, e-mail,

phone & fax

Presentation and ArtQuality of construction

Complexity of design and use graphics

Uniqueness