demonstrating cargill’s commitment to responsible corporate citizenship “ by the time you need a...
TRANSCRIPT
Demonstrating Cargill’s Commitment to Responsible
Corporate Citizenship
“By the Time You Need a Friend,It’s Too Late to Make One.”
-Mark Twain
Investing Cargill’s human and financial resources to address community needs
$17 million in contributions annually
Partnerships with charitable organizations worldwide
Volunteer activities in more than 250 locations
• Fulfill Cargill’s vision and mission
• Help Cargill businesses achieve key objectives
• Improve quality of life for our people and communities
• Foster employee pride and teamwork
• Provide positive publicity to enhance reputation
What can community relations accomplish?
Adding value to Cargill business
Building and enhancing relationships with customers
Building relationships in community
Improving employee relations
Building and enhancing relationships with customers
Promoting our reputation
Differentiating Cargill
Increasing loyalty
Learning more about Cargill’s culture, organization and employees.
Building relationships in the community
Enhancing Cargill’s image among key stakeholders
Working with civic leaders on projects that benefit the community
Gaining support for plant improvements and entry to new markets
Improving employee relations
Providing opportunities for skill-building and community service
Attracting quality employees
Building teamwork
Increasing interaction
Cargill Community Relations
Three general categories of activities:
• Grantmaking
• Volunteerism
• Partnerships
Grantmaking in Twin Cities More than $4 million
annually in the Twin Cities Focus on disadvantage
youth $1.2 million Schools First
Initiative to help foster school reform in Minneapolis schools
$300,000 Minneapolis Broadway YMCA
United States Grantmaking
Partnership Fund - Matches contributions from local facility or Business Unit
Scholarships
Location/Business Units grants
Employee matching grants to higher education
International Grantmaking International Partnership Fund - $225,000 Habitat for Humanity - 6 countries/ 12 projects
Responding to Natural Disasters
Established a Natural Disaster Relief Program– More than $700,000 committed in FY99-00– Earthquakes in Turkey– Floods in Venezuela– Tornadoes in Granite Falls, MN and Fort Worth, TX
Volunteerism
Participation of employees, retirees, and their families in company-sponsored projects. Cargill has a release time policy and recognition program to support employee volunteerism.
– Business/school partnerships– Food drives – Habitat builds– Cargill Cares Volunteer Awards
Partnerships Multi-year programs with regional or national nonprofit organizations.
Require investments of financial and human resources from corporate and field locations; active collaboration between the nonprofit, Cargill and the community.
Farm Safety 4 Just Kids
Nationwide initiative to educate children and families about farm safety
Chapters in 60 Cargill locations
Opportunities:– form chapter– sponsor safety camp or demonstration– distribute farm safety information
United Way
Nationally - $4.3 million total 102 local campaigns
Minneapolis $1 million in employee
contributions
Opportunities:– Employee Campaign– Matching BU/Location contributions
Habitat for Humanity
House-building projects with low-income families
More than 70 homes in 6 countriesOpportunities
– team-building– many volunteers involved– high visibility