Whilst researching demographics, specifically the similarity and differences between what music the different generations listen to, I came across a study that compared what music the average 64-year-old and the average 13-year-old listen to. For the experiment, 5,000 people from each age category were chosen and their listening habits were recorded. The results found that there were as expected there were differences in their listening habits but also quite a few similarities:

The top artists for the average 64-year-old

listener included a mix of current and popular artists along with a

number of artists from the past. In comparison, the top artists for the

average 13-year-old includes only the most current artists, due to their age alone. This being said, there are

seven artists (shown in green) that overlap in the top 20 for both age

categories which means an overlap rate of about

35%.

The typical 25- to 34-year old listener has more artists in active rotation than any other age group, while the 65+ listeners have the least.

Radio Station: Genre: Information: Absolute Radio

Adult-Orientated Pop/Rock Music Absolute Radio is one of the UK's three Independent National Radio stations. The station is based in London and plays popular rock music.

BBC Radio 1 Youth-orientated pop music and talk

BBC Radio 1 specialises in modern and current popular music and chart hits throughout the day. Despite this at off-peak times it does provide alternative genres (after 7:00 pm) which includes electronic dance, hip hop, rock, indie and interviews. It target audience is the 15–29 age group.

BBC Radio 2 Adult-orientated pop music (classics & current) and talk

BBC Radio 2 is one of the BBC's national radio stations and is the most popular station in the UK; much of what is featured on the show is described as adult contemporary or AOR, although the station also features other music genres. BBC Radio 2’s target audience is those over the age of 35.

BBC Radio 3 Classical and serious music, drama

BBC Radio 3 is a British radio network operated by the BBC. The large majority of the music featured is classical music but some other genres are featured on the show; BBC Radio 3’s target audience is 50+.

BBC Radio 6 Music

Young adult-orientated music BBC Radio 6 Music is one of the BBC's digital radio stations; compared to BBC’s other radio stations, it generally features less chart music than the more mainstream stations and is more focused around alternative genres such as Indie Pop and Iconic Rock.

Classic FM Classical music Classic FM is one of the UK’s three Independent National Radio stations and broadcasts classical music only. Classic FM say they have two types of audience members - the ‘discoverers’ who are generally aged between 35 and 50 and secondly the ‘enthusiasts’ who are generally aged 50+.

Kiss Dance and RnB Kiss is a UK radio station which specialises in hip hop, R&B, urban and electronic dance music. It’s target audience is mainly teenagers , whilst still being popular with listeners up to the age of 24 on average. It is therefore very enthusiastic about maintaining it’s ‘current’ reputation.

Planet Rock Classic rock Planet Rock is a multiple Sony Award-winning radio station in the United Kingdom owned by Bauer Radio; it features Rock music only , specifically Classic Rock. Planet Rock forms part of Bauer's National portfolio of radio brands. Planet Rock's target audience is around the 25-23 age bracket although they do have a large older audience, ranging from 35-55.

Radio X Modern rock music Radio X is a commercial radio station brand focused on alternative and rock music, primarily indie rock, which is owned by Global Radio. Radio X's target audience is (men) age 25-44.

Viva (TV) Top 40 / Chart Music Viva is a music television channel in the UK and Ireland; it is owned by Viacom International Media Networks Europe. The channel launched on 26 October 2009, replacing TMF and now features a mixture of music and TV programmes.

MTV (TV) Top 40 / Chart Music MTV Music calls itself a “non-stop music entertainment channel” and is operated by Viacom International Media Networks Europe.

The company announced the introduction of a non-stop music channel in January 2011. The main MTV brand has deviated from its original purpose which is why MTV Music was launched in February 2011, replacing MTV Shows.

4Music (TV)Top 40 / Chart Music MTV Music calls itself a “non-stop music entertainment channel” and is operated by Viacom International Media Networks Europe.

The company announced the introduction of a non-stop music channel in January 2011. The main MTV brand has deviated from its original purpose which is why MTV Music was launched in February 2011, replacing MTV Shows.

The artist of my music video is Lana Del Rey whose music is said to fit into a number of genres such as: Dream Pop, Rock, Psychedelic Rock, Indie Pop, Baroque Pop, Trip Hop and Sadcore.

Therefore her music such as the song I am using (Gods and Monsters) would therefore be played on the following Radio Stations:

• Absolute Radio• Radio 1 (After 7PM)• BBC Radio 6• Radio X

Lana Del Rey is suitable for these radio stations as they all play genres that her music falls under.

Other artists featured on the Radio Stations are as follows:

BBC Radio 6:

• Slaves• The Chemical Brothers• Disclosure• Hinds• Tame Impala

Absolute Radio:

• The Kinks• Mumford and Sons• Hozier• The Smiths• Florence + The Machine• The Libertines• Happy Mondays

Radio 1 (After 7PM):

• Foo Fighters• Florence + The Machine• James Bay• CHVRCHES• Slaves• Muse

Radio X:

• Florence + The Machine• The Libertines • The Courteeners• James Bay• Foo Fighters• Radiohead• Joy Division