Demographic & Psychographic

Sam Cole

What is Demographics?

Demographics separates the adult population by what they do as a job and what the status of their job is. It breaks them down into six groups, and labels them using a letter code. This describes the income and status that they are put into. A are the jobs that are considered to have the highest status and E is for the unemployed and students who are considered to have low status because they have no low income.

The Demographic Table

Why do directors use this to select their target audience?

• The demographic table is used by directors so they can easily select their target audience. Their target audience will determine what type of thrill it is, how the characters speak, where the character may be from and where the film is set. It could effect these things so that the film can relate to these people.

Our demographic target audience

• Our demographic target audience will mainly be; C1,C2 and B but also students. This will mean that we can get a big audience and younger people can watch it. We will aim to make our film a 15 rated so that it will appeal to a wider audience because not everyone likes what’s in an 18. our target audience will start at C2 because they will have spare money and we stopped at B because we believe that people in the A category will be to busy with work.

What is psychographic?

• psycographic is split up into seven different sections that describe what different types of people are like. This is a way of describing an audience by looking at the behaviour and personality traits of its members. It can help producers to understand the spending and viewing habits of their target audience.

The Psychographic Table

Our Psychographic Target Audience

• For a thriller I believe the main psychographic group would be males, age between 15-35,who fit into the social class “mainstream” and “Resigned”. I think this would be a good psychographic to aim for as our thriller would be Horror, this is why we are aiming for a 15 rated movie, due to the potential content. I think that people from these groups are the best to aim for because they will have time to watch our film and go to the cinema regally.