demo demo pick product glittering generalities slogan music selection returns to opening screen go...
TRANSCRIPT
DemoDemoDemo
DEMODEMO
Pick Product
Pick Product
Glittering Generalities
Glittering Generalities
SloganSlogan
Music Selection
Music Selection
Returns to Opening Screen
Returns to Opening Screen
Go BackGo BackPlayPlay
This will be a reminder to what each slide requires
This will be a reminder to what each slide requires
Volume ControlVolume Control
Will show if the option selected by student is the best option for the most amount of viewers
Will show if the option selected by student is the best option for the most amount of viewers
This will be a video demonstration but it will just explain what these button are and as well as
going through the WBLT
This will be a video demonstration but it will just explain what these button are and as well as
going through the WBLT
HomeHome
Teacher’sResourcesTeacher’s ResourcesTeacher’s Resources
This tool was created for complimenting a lesson on advertising techniques for grades 7 and 8. The following are
resources that may be useful in teaching this lesson
Websites:http://www.media-awareness.ca/Provides lesson plans and handouts on advertising techniques.http://pbskids.org/dontbuyit/teachersguide/tips.htmlThis website provides resources for the teachers with other websites that can help with the planning.
This tool was created for complimenting a lesson on advertising techniques for grades 7 and 8. The following are
resources that may be useful in teaching this lesson
Websites:http://www.media-awareness.ca/Provides lesson plans and handouts on advertising techniques.http://pbskids.org/dontbuyit/teachersguide/tips.htmlThis website provides resources for the teachers with other websites that can help with the planning.
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Pick your product 1Pick your ProductPick your Product
Choose from the following
Chocolate Bar Teen Magazine
Blue Jeans Running Shoe
Choose from the following
Chocolate Bar Teen Magazine
Blue Jeans Running Shoe
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Pick your product 2Pick your ProductPick your Product
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Slogan 1SloganSlogan
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Pick from one of the slogans and place it
anywhere on the screen
Pick from one of the slogans and place it
anywhere on the screen
Choose from the following:Whenever there is a snack bar, teen magazine fits!
Ding Dong! Teen magazine is calling!I’ve seen the future, and its teen magazine shaped!
More than just a teen magazine!
Choose from the following:Whenever there is a snack bar, teen magazine fits!
Ding Dong! Teen magazine is calling!I’ve seen the future, and its teen magazine shaped!
More than just a teen magazine!
NOTE: Slogans are going to be the same for all products just the name will switch. Each product has one slogan that best fits with it.
NOTE: Slogans are going to be the same for all products just the name will switch. Each product has one slogan that best fits with it.
Slogan 2
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Ding Dong! Teen Magazine is Calling!
Ding Dong! Teen Magazine is Calling!
SloganSlogan
Glittering Generalities 1Glittering GeneralitiesGlittering Generalities
You can move the product and the slogan where you want and place it where you and include colour, shapes that will enhance your product
You can move the product and the slogan where you want and place it where you and include colour, shapes that will enhance your product
Pick Background colour.
Pick Background colour.
Ding Dong! Teen Magazine is Calling!
Ding Dong! Teen Magazine is Calling!
Choose from these shapes.
Choose from these shapes.
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Glittering Generalities 2Glittering GeneralitiesGlittering Generalities
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Ding Dong! Teen Magazine is Calling!Ding Dong! Teen Magazine is Calling!
Music 1MusicMusic
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Ding Dong! Teen Magazine is Calling!Ding Dong! Teen Magazine is Calling!
Listen and choose from the following songs:♪Chocolate Dance♪ ♪6 teen Theme Song♪ ♪Much Music Electric Circuit♪ ♪Courage♪
Listen and choose from the following songs:♪Chocolate Dance♪ ♪6 teen Theme Song♪ ♪Much Music Electric Circuit♪ ♪Courage♪
Listen to the following songs, pick the one that goes with your product. Click
on Boxes to hear music.
Listen to the following songs, pick the one that goes with your product. Click
on Boxes to hear music.
NOTE: Music selections are going to be the same for all products. Each product has one song that best fits with it.
NOTE: Music selections are going to be the same for all products. Each product has one song that best fits with it.
Music 2MusicMusic
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Ding Dong! Teen Magazine is Calling!Ding Dong! Teen Magazine is Calling!
♪Playing 6 teen Theme Song♪♪Playing 6 teen Theme Song♪Listen to the following songs, pick
the one that goes with your productListen to the following songs, pick
the one that goes with your product
Final ProductFinal ProductFinal Product
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Ding Dong! Teen Magazine is Calling!Ding Dong! Teen Magazine is Calling!
♪Playing 6 teen Theme Song♪♪Playing 6 teen Theme Song♪
Ad technique 1Advertising TechniquesAdvertising Techniques
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Slogan: identifies product or service with an ideaSlogan: identifies product or service with an idea
Examples: “I’m loving it!” McDonalds
“It keeps going, and going, and going…” Energizer Batteries
Examples: “I’m loving it!” McDonalds
“It keeps going, and going, and going…” Energizer Batteries
Ad technique 2Advertising TechniquesAdvertising Techniques
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Glittering Generality: the viewer is given a general feeling about the product. This technique uses appealing visuals and words.
Glittering Generality: the viewer is given a general feeling about the product. This technique uses appealing visuals and words.
Example: “We can’t keep something this juicy a secret!”Both images and words create a general feeling.
Example: “We can’t keep something this juicy a secret!”Both images and words create a general feeling.
Ad technique 3Advertising TechniquesAdvertising Techniques
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Sounds Good:Use of music that add to the excitement of commercials. Also called jingles, they tend to get stuck in your head.
Sounds Good:Use of music that add to the excitement of commercials. Also called jingles, they tend to get stuck in your head.
Example: ♪Oscar Meyer Wiener Song♪
Example: ♪Oscar Meyer Wiener Song♪
Click on box to hear musicClick on box to hear music