DEMINSIFYING MYENTREPRENEURIALJOURNEY

Details on my Entrepreneurial Journey and love fortechnology to develop Products that solve a problem andthus helping people

Sushant Pandey, CEO Tringgr.com sushant@tringgr.com

Who AM I ?I am Sushant Pandey, A 2005 CSE grad from IIIT Hyd. I started of my career with Microsoft IDC, but was bitten by start-up bug earlyin my career and hence after a short stint with a start-up, I co- founded IT Services Company called Effect Labs. After running it for more than 4 years I was still finding some gaps between myproduct mindset, reaching out to a much broader audience andreally making the difference and hence went on to bootstrap“Tringgr” which is aimed to democratize web communication &make it usable with ease without worrying much aboutbandwidth problem.Tringgr is the next generation video conferencing infrastructuretool that made video communication easy and Enjoyable!

During initial set up phase, Mine was a 24X7 role whereby I triedvarious ideas some failed while some clicked. So, never get afraid oftrying something new or just trying something because there is nolaid out path to success and you have to lay it all by yourself at leastin initial years. Keep trying and Experimenting as the best Entrepreneur around theworld have failed in their early ventures or during the course. It’s thelearning that counts and it’s their ability to still try something newafter failing that has caused them becomes the successfulEntrepreneurs. There are times when we find something really interesting to workbut our thought process negates it because of the fear that probablythis is much bigger than my potential or capability and we tend todrop the idea. NEVER DO IT! This is where a start-up either starts orstops. Follow your feel and give it your full for a decent time. Theleast you can get is some valuable experience which will pay offreally well later and in the best case you will have the opportunity tolive your dream.

My Opinion on Entrepreneurship

I am a technology enthusiast and an Entrepreneur at Heart. Italways asks for a bit more that being in a comfortable conventionalcareer setup, sometimes the asking of Entrepreneur take a toll toobut if you are clear or event want to give it a try, TRUST ME, it’sworth it. The immense satisfaction in carving out a company out ofdaily basis odds has its own charm and fun. The journey from a being a Microsoft employee to an entrepreneurhas been very exciting. Setting up an organization from scratch hasbeen a totally different kind of experience. The enthusiasm andpassion of building a company and team, recruiting the right talentthat share the same passion like you is not the usual task I didbefore.

Look at founders of startups like Zomato, Embibe, Housing and manyothers.It’s expands your horizon and helps you actually look at thingsboth from the top and from the bottom. This is essential for strategicdecision making and helps in long term.

One other important area I want to touch here is – If somethingdoesn’t strike to you but still you want to go for Entrepreneurshipthen the best way to go about it is keep focusing on the work you doas your job will help you really grow and may be at a later stage youcan jump in.

What you should always keep in mind is try and interact with lots ofpeople as business is all about people be it employees, customers orclients, attend start-up events, keep an eye on how the industry ismoving and what’s getting disrupted. I believe that if you are aWannapreneur but leaving job is difficult then keep growing in yourrole and try to work with start-ups in your space. I am sure at somepoint in time you will get opportunity to start on your own!!

Present Startup Ecosystem in IndiaNow, with the internet starting to boom in India there are hugeopportunities for startups and budding Entrepreneurs. Presently theboom in e-commerce can easily be seen and similar potential unlockingis going to prevail in Education and Healthcare industry in next 3-5years. There are many other open areas and the internet, smartphonereach and the trust on online transactions have unlocked real businessopportunities.There’s a lot happening in Industry and India specifically at themoment. If you look at how Technology trend change to client focusedand Mobile penetration, business paradigm changes, huge VCinterests, BigData and lots of data produced, IoT, Trust on Internettransactions etc are enabling disruption in various traditional businessand thus opening up opportunities for start-ups to really grow and scale.The present start-up ecosystem is no more an amateur in India and Isee a lot of support in form of Incubators and Accelerator program allacross India.

My Advice to WannapreneursThis is the right time for people to think about problems orservices that can either be solved or improved and startEntrepreneurship.

Always have the desire to do something innovative. Think howtechnology can impact people’s life. Take real world examples ofFlipkart, paytm, etc. How a simple idea brings about a change inour living. And simply putting “At least go out give it a try with yourown ideas may be for a couple of years. There is no harm ratherthere’s a lot in return. So “TRY STARTING UP NOW!!”

“If you are not playing with all in, you are really not playing.”

“Everyone is special. Try to find what makes you special. If youknow then keep nurturing it else keep trying”