demand-driven acquisition for a shared e-book...
TRANSCRIPT
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Demand-Driven Acquisition for
a Shared E-book Collection:
The Consortial Environment
ALCTS Virtual Preconference – Shared Collection Development:
Collaborative Models for Digital Collections
June 10, 2013
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From YBP…
Barbara Kawecki
Senior Manager for Digital
Content, Western US and
Western Canada
YBP Library Services
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From EBL…
Sadie Williams
Vice President, Business
Development
EBL – Ebook Library
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• Growth of DDA 2012-2013
• DDA and the publishing landscape
• Academic content and availability
• Current projects and models
• Challenges and planning
• Local implications and workflow
DDA in the Consortial Environment
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Growth of DDA - Demand Driven Acquisitions was the
Headline 2012 and 2013
YBP’s DDA program has been developed in phases and in cooperation with
our aggregator partners.
Phase 1 included integration with EBL
Also development of the basic work flow
Phase 2 added integration with ebrary
Manual DDA
Phase 3 Multi-vendor support and integration with eBooks on EBSCOhost
Titles beyond Approval coverage
Next Phase
Consortial tools and reporting – duplication control against local and
consortial accounts and greater visibility of what is being purchased
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YBP DDA Statistics
• 209+ DDA programs
• 1,743,869 DDA records sent in 2012
• 39,033 DDA purchases
• 165,926 loans on 117,475 titles
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Academic Content: Print vs. Ebooks
34% 20%
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Content Availability
Publisher # New Print
Titles
Simultaneous Publisher Platform
Simultaneous ebook
Aggregator 1
Simultaneous ebook Aggregator 2
Simultaneous ebook Aggregator 3
X 2183 657 747 467 590
Y 3134 927 1909 1177 1073
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Availability shrinks further in titles available for DDA, for Short-Term Loans
(STL), and for library consortia.
Availability is not uniform by publisher, or by vendor, or by e-book aggregator, or
by acquisition model
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YBP, DDA and the Publishing Landscape
• DDA is rising and sales for both YBP and for publishers are
declining
• Is this really a result of DDA or a result of how programs have been so tightly
designed and managed?
• How does DDA impact the broader library economy?
• STLs – how to split minimal profit 3 ways
• We also have to support traditional services
• Is DDA the norm or a trend?
• Will DDA remain a niche that supplements a core collection?
• Questions still…how will e-books and platforms develop?
• Will e-books still exist in the current container?
• Will publishers make more front list titles available?
• Will publishers support DDA as sales decline?
• Or will publishers increase the price of DDA titles and/or STLs
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DDA at EBL – Ebook Library
• 2004: Model developed with collaborators
• CERN, Yale, North Carolina State, and multiple publishers
• 2005: First DDA customer live
• 2013: Over 60% use DDA
• 2013: Over 300 active DDA customers
• 2011: First Consortium: Orbis Cascade live
• 2013: Twelve EBL consortia programs live
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EBL and DDA in Australia: A Window to the Future?
• Mature programs – Programs live for 8 years
• Dynamics shift over time – Auto-purchase to STL ratio higher
• Significantly larger programs
• Average auto-purchase expenditures eleven times US expenditures
• Average STL expenditure four times US
• DDA drives e-book purchasing
• Firm order e-books expenditure for US DDA customers is less than non-DDA
• Firm order expenditure for AUS DDA customers is 2X non-DDA
• A primary difference is content approach
• Long-term maintenance needed
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Autopurchase STL Non-DDACustomerEbook
DDACustomerEbook
OverallSpend
AverageExpenditurePerCustomer
Australia
US
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DDA Now
What we know:
• Traditional methods of collection can be problematic
• Just-in-time models provide a solution
• DDA is not mature yet
• Access based models allow libraries to:
• Provide access to more titles
• Make smart purchasing decisions - pay for what gets used
• Provide access to the long-tail
Latest question:
• What is a consortium’s role as relates to DDA?
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Current DDA Consortia programs
• Orbis Cascade Alliance
• Connect NY
• Boston Library
Consortium (BLC)
• Colorado Alliance
• OhioLINK
• California State
Universities
• Colby, Bates, Bowdoin
(CBB)
• Novanet
• USMAI
• VIVA
• Tri-Colleges
• Five Colleges
• Alamo Community
Colleges
• New York 3R’s
• ASERL
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Each one is different!
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Existing Consortium Models at EBL
• Separate Platforms
• Buying club model
• Individual but coordinated purchasing
• E.g. CTW Consortium
• Multiplier Model
• Auto-purchase at X times list price
• X is negotiated based on purchasing history and FTE
• Shared Access: Limited Use
• Use based model
• Builds shared collection
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Challenges and Planning for DDA with Consortia
• Nothing is standard or cookie cutter
• Members of the consortium are at different levels of collecting and
expertise, so goals may be different for each institutions
• YBP purchase data is used to determine multiplier /level of
duplication for the group
• Different models – multiplier, buying club, evidence based, can vary
by aggregator
• Each publisher needs to be negotiated with and not all want to play
in the consortial sandbox
• Publisher negotiation can take time
• Bring all of your partners to the table early and have them as part of
the planning process
• Libraries need to understand print vs. e-book, content availability
and the publishing landscape
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Local Implications and Workflow
• Collecting comprehensively
• How to manage duplication • With approval plans
• With local DDA programs
• Increases in overall e-book purchasing and use
• Workflow for MARC records in the OPAC and Discovery
layer
• Sustainability – of the model, of the program, for all of
the partners
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Questions?
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