www.tdisdi.com @sditdierdi | #SDIDema2011
Selecting Your Locations For Group and Individual Dive Travel
www.tdisdi.com @sditdierdi | #SDIDema2011
Where Do We Go?
www.tdisdi.com @sditdierdi | #SDIDema2011
Knowing Your Customer
• Budget
• Time & Availability
• Experience
• Interests
www.tdisdi.com @sditdierdi | #SDIDema2011
Budget
www.tdisdi.com @sditdierdi | #SDIDema2011
Time & Availability
www.tdisdi.com @sditdierdi | #SDIDema2011
Experience
www.tdisdi.com @sditdierdi | #SDIDema2011
Interests
www.tdisdi.com @sditdierdi | #SDIDema2011
How Do You Know?
www.tdisdi.com @sditdierdi | #SDIDema2011
How Do You Know?
www.tdisdi.com @sditdierdi | #SDIDema2011
How Do You Know?
www.tdisdi.com @sditdierdi | #SDIDema2011
How Do You Know?
www.tdisdi.com @sditdierdi | #SDIDema2011
When Do You Want To Travel?
• Destinations have seasons.
• Maldives in June
Bad move
• Fiji in June
Good move
www.tdisdi.com @sditdierdi | #SDIDema2011
How Much Time Do You Have To Sell The Trip?
• Caribbean 9 to 12 months recommended
• Pacific or Asian Destinations 12 to 24 months recommend
• Secure group air at 11 months
www.tdisdi.com @sditdierdi | #SDIDema2011
Selling the Trip
• Use the shop
• Your Website
• Social Media:– Facebook– Twitter etc
www.tdisdi.com @sditdierdi | #SDIDema2011
Your Shop
www.tdisdi.com @sditdierdi | #SDIDema2011
Your Website
www.tdisdi.com @sditdierdi | #SDIDema2011
Facebook
www.tdisdi.com @sditdierdi | #SDIDema2011
Contact Us
Karen Rautio
STI Scuba Travel Specialist
888-778-9073
Jennifer Shaheen
Online Marketing Specialist for SDI / TDI
TechnologyTherapy.com