©deltadna. deltadna is a trading name of gamesanalytics ltd. webinar segmentation
TRANSCRIPT
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
WEBINARSEGMENTATION
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Agenda
OverviewUsing SegmentsCreating Segments– Manual– Visual– Target List
Metrics– Existing Metrics– Custom Metrics
Questions…http://docs.deltadna.com/segmentation/
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Overview
Segments are groups of players that can be described by a set of criteria.
Segments can be used to – Filter Dashboard Charts– Refine Analysis Queries
Slice & Dice, Funnels, LTV Predictor, – Select Players for Engagement
A/B Tests, Targeted Campaigns and Push Notifications
Segments can be based on player Metrics or Events
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Using Segments
Segments can be used to – Filter Dashboard Charts– Refine Analysis Queries
Slice & Dice, Funnels, LTV Predictor, – Select Players for Engagement
A/B Tests, Targeted Campaigns and Push Notifications
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Creating Segments
Manual Segments
Visual Segments
Target List Segments
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Metrics
Generic
Event
Parameter
String
Derived
Virtual