©deltadna. deltadna is a trading name of gamesanalytics ltd. webinar ab testing
TRANSCRIPT
![Page 1: ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. WEBINAR AB TESTING](https://reader030.vdocuments.mx/reader030/viewer/2022032523/56649d8b5503460f94a71b81/html5/thumbnails/1.jpg)
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
WEBINARAB TESTING
![Page 2: ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. WEBINAR AB TESTING](https://reader030.vdocuments.mx/reader030/viewer/2022032523/56649d8b5503460f94a71b81/html5/thumbnails/2.jpg)
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Agenda
OverviewCreating an A/B TestReportingEvaluationIntegrationAdvanced Reporting and Re-TargetingQuestions…
http://docs.deltadna.com/ab-testing/
![Page 3: ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. WEBINAR AB TESTING](https://reader030.vdocuments.mx/reader030/viewer/2022032523/56649d8b5503460f94a71b81/html5/thumbnails/3.jpg)
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Overview
Test what happens when you alter the game for a subset of the players
– What are you going to change– When are you going to change it– Who are you going to change it for
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©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Using Segments
Creating an AB Test– Name / Details– Player Selection– Conversion Event– Player Variants / Data– Confirmation
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©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Reporting
Manage Test– Participants– Conversion – Confidence– Significance
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©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Test Evaluation
Compare Test Variants over time on any Measure Chart
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©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Integration
Request
Response
{ "userID": "4eb5f849-647a-4899-b4a8-103882466a7c", "decisionPoint": "choosePill", "sessionID": "13d0e6c7-5aa7-416c-b7fa-e745511f423f", "version": "4", "sdkVersion": "Unity SDK v3.4", "platform": "PC_CLIENT", "timezoneOffset": 0, "locale": "en_ZZ", "parameters": { }}
{ "transactionID": 1888660254435049500, "parameters": { "pillType": "RED" }}
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©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Advanced Reporting / Re-Targeting
deltaDNA docs.deltadna.com
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©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Further Reference
deltaDNA docs.deltadna.com
http://docs.deltadna.com/ab-testing/