deloitte’s annual business traveller survey 2012
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Deloitte’s Annual Business Traveller Survey 2012TRANSCRIPT
Deloitte’s annual business traveler survey “Taking Off” in 2012
December 2011
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Copyright © 2011 Deloitte Development LLC. All rights reserved. 1 Deloitte’s annual business traveler survey — Taking Off in 2012
Business traveler survey main
themes 2
Millennials, Generation X may fuel
growth in corporate travel 3
Generation gap may define hotel
preferences 9
Travelers prioritize amenities and
efficiencies 15
About the survey 21
Contents
Copyright © 2011 Deloitte Development LLC. All rights reserved. 2 Deloitte’s annual business traveler survey — Taking Off in 2012
• Millennials, Generation X may fuel growth in corporate travel
– 85% of business travelers surveyed expect to take same or more trips in 2012
when compared to 2011.
– Younger respondents (18–44 years) are expecting to travel more frequently in
2012 than the older respondents (45+ years).
• Generation gap may define hotel preferences
– Of those respondents who expect to travel less in 2011, six out of ten (64%)
cited the recession as the primary reason.
– Six out of ten (60%) respondents noted that facilities and services quality vary
widely within hotel brands.
• Travelers prioritize amenities and efficiencies
– Six out of ten respondents (61%) expect more from hotels with regards to
amenities and services given that hotel prices have increased.
Business traveler survey main themes
Millennials, Generation X may fuel growth in corporate travel
Copyright © 2011 Deloitte Development LLC. All rights reserved. 4 Deloitte’s annual business traveler survey — Taking Off in 2012
22.1%
62.8%
15.1%
More
The same
Less
Compared to 2011, you anticipate your 2012 business trips to be:
…take same or more trips in 2012 when compared to 2011.
Majority (85%) of business travelers surveyed expect to...
Copyright © 2011 Deloitte Development LLC. All rights reserved. 5 Deloitte’s annual business traveler survey — Taking Off in 2012
Compared to 2011, you anticipate your 2012 business trips to be:
…travel more frequently in 2012 than the older respondents (45+ years).
Younger respondents (18–44 years) are expecting to…
27.1%
16.1%
61.4%
64.5%
11.5%
19.4%
18-44
45+
Ag
e g
rou
p
More The same Less
Copyright © 2011 Deloitte Development LLC. All rights reserved. 6 Deloitte’s annual business traveler survey — Taking Off in 2012
Compared to 2010, your 2011 business trips will be:
…take the same or more trips in 2011 when compared to 2010.
Majority (81%) of business travelers surveyed expect to...
21.3%
60.0%
18.7%
More
The same
Less
Copyright © 2011 Deloitte Development LLC. All rights reserved. 7 Deloitte’s annual business traveler survey — Taking Off in 2012
28.88%
18.72%
16.04%
14.44%
5.35%
4.81%
11.76%
The recession (fewer meetings, clients, etc.)
The recession (my company now has a more restrictive travel
The recession (I'm personally making an effort to minimize
A job change
Personal reason(s) (sickness, new baby, etc.)
I now use more video-conferencing/Skype/other technologies t
Other
What is the primary reason that you will have taken fewer business trips in
2011 than you did in 2010?
…six out of ten (64%) cited the recession as the primary reason
Of those respondents who expect to travel less in 2011,…
Copyright © 2011 Deloitte Development LLC. All rights reserved. 8 Deloitte’s annual business traveler survey — Taking Off in 2012
1.4%
15.6%
23.5%
49.6%
9.9%
Strongly Disagree
Disagree
Neither
Agree
Strongly Agree
Facilities and service quality vary widely within the same brand.
…and service quality vary widely within hotel brands
Six out of ten (60%) respondents noted that facilities…
Generation gap may define hotel preferences
Copyright © 2011 Deloitte Development LLC. All rights reserved. 10 Deloitte’s annual business traveler survey — Taking Off in 2012
Hotel brands are not consistent.
…that hotel brands are not consistent than younger respondents
(18–29 years)
Older respondents (30+ years) are more in agreement…
6.14%
3.16%
23.68%
23.36%
30.70%
24.04%
27.19%
41.76%
12.28%
7.67%
18-29
30+
Ag
e g
rou
p
Strongly disagree Disagree Neither Agree Strongly agree
Copyright © 2011 Deloitte Development LLC. All rights reserved. 11 Deloitte’s annual business traveler survey — Taking Off in 2012
I would stay at my favorite hotel brand even if it were not in the most
convenient location for the business trip.
…loyal than older respondents (30+ years) when it comes to staying at
their favorite hotel even if the location is not convenient
Younger respondents (18–29 years) are more brand…
6.1%
4.6%
15.8%
30.0%
32.5%
28.8%
27.2%
29.7%
18.4%
6.9%
18-29
30+
Ag
e g
rou
p
Strongly disagree Disagree Neither Agree Strongly agree
Copyright © 2011 Deloitte Development LLC. All rights reserved. 12 Deloitte’s annual business traveler survey — Taking Off in 2012
3.4%
9.9%
19.9%
45.2%
21.6%
Strongly Disagree
Disagree
Neither
Agree
Strongly Agree
I often work in my hotel room.
…work in their hotel room
Two out of three respondents (67%) say they often…
Copyright © 2011 Deloitte Development LLC. All rights reserved. 13 Deloitte’s annual business traveler survey — Taking Off in 2012
I often work in the lobby or common area.
…lobby or common area of the hotel than younger respondents
(18–44 years)
Older respondents (45+ years) work less often in the…
13.2%
16.3%
25.4%
44.4%
25.2%
22.7%
25.6%
14.6%
10.6%
2.0%
18-44
45+
Ag
e g
rou
p
Strongly disagree Disagree Neither Agree Strongly agree
Copyright © 2011 Deloitte Development LLC. All rights reserved. 14 Deloitte’s annual business traveler survey — Taking Off in 2012
I prefer automated check-in kiosks rather than checking in with a hotel
employee at the front desk.
…use automated check in kiosks than older respondents (45+ years)
Younger respondents (18–44 years) are more likely to…
6.40%
10.60%
19.74%
31.13%
38.03%
38.85%
22.30%
15.45%
13.53%
3.97%
18-44
45+
Ag
e g
rou
p
Strongly disagree Disagree Neither Agree Strongly agree
Travelers prioritize amenities and efficiencies
Copyright © 2011 Deloitte Development LLC. All rights reserved. 16 Deloitte’s annual business traveler survey — Taking Off in 2012
Because hotel prices are up, I expect more from hotels with regards to
amenities and services.
…hotels with regards to amenities and services given that hotel prices
have increased
Six out of ten respondents (61%) expect more from…
1.3%
6.3%
31.8%
47.3%
13.3%
Strongly Disagree
Disagree
Neither
Agree
Strongly Agree
Copyright © 2011 Deloitte Development LLC. All rights reserved. 17 Deloitte’s annual business traveler survey — Taking Off in 2012
Complimentary high speed Internet in my room is important to me.
…complimentary internet is important to them
Three out of four respondents (77%) believe that…
2.3%
4.6%
15.8%
32.1%
45.2%
Strongly Disagree
Disagree
Neither
Agree
Strongly Agree
Copyright © 2011 Deloitte Development LLC. All rights reserved. 18 Deloitte’s annual business traveler survey — Taking Off in 2012
2.7%
10.3%
24.5%
40.7%
21.8%
Very Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
Availability of free Wi-Fi
…with the availability of free Wi-Fi in hotels.
Nearly two out of three respondents (63%) are satisfied…
Copyright © 2011 Deloitte Development LLC. All rights reserved. 19 Deloitte’s annual business traveler survey — Taking Off in 2012
37.3%
30.2%
12.1%
6.0%
4.9%
4.8%
4.7%
Flight delays
Security-related delays (long lines) at airports
Living out of a suitcase
Staying at below-standard hotels
Inattentive hotel staff
Lack of amenities at hotels
Other
What do you consider to be the biggest grievance about business travel
today?
…the top two grievances about business travel today among those
surveyed
Flight delays and security-related delays at airports are…
Copyright © 2011 Deloitte Development LLC. All rights reserved. 20 Deloitte’s annual business traveler survey — Taking Off in 2012
68.6%
47.5%
31.8%
18.0%
17.3%
Free flights
Free upgrades
No blackout dates
Free inflight WiFi
Access to airport lounge
For the airline loyalty program(s) that you belong to, which of the following
components are most important to you?
…programs, 69% say free flights are the most important component,
whereas only 18% value free in-flight Wi-Fi.
For those respondents that belong to airline loyalty…
Copyright © 2011 Deloitte Development LLC. All rights reserved. 21 Deloitte’s annual business traveler survey — Taking Off in 2012
The survey was commissioned by Deloitte and conducted online by an
independent research company between September 26 and September
27, 2011. The survey polled a nationally representative sample of 1,000
business travelers and has a margin of error of +/- three
percentage points.
As used in this document, ―Deloitte‖ means Deloitte LLP and its
subsidiaries. Please see www.deloitte.com/us/about for a detailed
description of the legal structure of Deloitte LLP and its subsidiaries.
Certain services may not be available to attest clients under the rules and
regulations of public accounting.
About the survey
As used in this document, ―Deloitte‖ means Deloitte LLP and its subsidiaries. Please see
www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
Certain services may not be available to attest clients under the rules and regulations of public accounting.
Copyright © 2011 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu Limited