dell
TRANSCRIPT
Founded: 1984
Headquarters: Round Rock, Texas, USA
CEO: Michael S. Dell
Product Range: desktops, laptops, and workstations
Business Model: "business direct", computers are made to customer specifications primarily via the internet(70%)
InspironFor home and home office
XPSFor the ultimate experience
AlienwareFor high-performance gaming
Behavioral
Aspect
Dell focuses on the benefits that customers will
look for in purchasing. For example, lower price,
higher quality or features provided.
Relationship Customer
LARGE CORPORATIONS, GOVERNMENT &
EDUCATION SECTOR
Transactional Customers
INDIVIDUAL CUSTOMERS LOOKING FOR LOW
COST, MORE RELIABLE, QUALITY SERVICE