dell solutions tour 2015 - get the most out of data you have access to: compete, innovate and win in...
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Sidestep the hype to turn all data into actionable insights
Luigi Lenguito EMEA Information Management Solutions Lead 8th September 2015, Oslo @LuigiAtDell
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Dell Global Technology Adoption Index
14% growth Most effective at leveraging data
8% growth Least effective at leveraging data
@LuigiAtDell
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Dell Global Technology Adoption Index
61% have data that can be analyzed
But only 24% understand how to extract value from that data and are pursuing it
@LuigiAtDell
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What’s holding them back?
Older technology can’t keep up The ability to scale to support all data and unpredictable workloads means effective data management and integration techniques are a priority
Data silos hinder decision-making Need to analyze all data – no matter what type it is or where it resides – and apply to use cases
Determining the value IT/business alignment on strategic business objectives and use cases is critical to achieving ROI from all data
@LuigiAtDell
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IT/business alignment • Define objectives • Set KPIs • Assess environment • Anticipate needs
Business becomes
data-driven Transform the business • Connect the intelligence • Build analytics capabilities • Deliver agile, secure BI
Build a scalable, all data strategy • Adapt to changing needs • Optimize performance • Lower costs
The all data journey: start with the end in mind
@LuigiAtDell
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Build a scalable, all data strategy and transform the business
Comprehensive advanced analytics Predictive Data mining Natural language
processing Machine learning
Verticals and tailored services Healthcare Marketing Manufacturing Finance Pharmaceutical
Agile and flexible all data framework
ETL offload
Enterprise data
warehouse Add speed for analytics
Take out cost Add scale
for large queries
Scale across any data platform for any data challenge to lower TCO
Open, agnostic, modular approach to all data challenges
Data management
Data integration Analytics Security
@LuigiAtDell
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Join the conversation. #DAAC
Dell Annual Analyst Conference | 2015 | #DAAC
Customer story:
Merkle
@LuigiAtDell
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2. Store 1. Integrate
4. Act
3. Analyze
Dell solution: customer churn analysis
Analytical output
Dell Toad Data Point Desktop – integrate, cleanse
Dell Boomi Cloud – integrate, correlate
Dell Toad Intelligence Central
Data aggregation and virtualization
Dell Statistica
Customer data
Events
Stock market data
Advanced analytics
Dell Statistica Desktop – crawl, save
Order data
Dell future-ready infrastructure solutions
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Join the conversation. #DAAC
Dell Annual Analyst Conference | 2015 | #DAAC
Customer story:
DanskeBank
Join the conversation. #DAAC
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Key Challenges in Innovating through Data
Access to data Building queries Data integration Provisioning data Analytics
• Don’t have access to the right data and data sources
• IT must access and deliver data for analysts and end users
• Tools not developed with the data professional in mind
• Multiple tools required for multiple platforms
• Understanding data relationships
• Integrating data from disparate systems
• Manual copy & paste of data
• Maintenance of interfaces
• API management
• Master Data Management (MDM)
• Manual processes
• Expensive tools
• Repetitive tasks
• A very restricted number of people have access to it in the organization
• Lack of knowledge on the usage of the algorithms
• Inefficient reporting tools
• Users want data/reports in real time
• Lack of collaboration between teams
• Require visualizations and analytics for insights
Toad
Boomi, Shareplex, TIC Statistica
Ten years from now, when we look back at
how this era of big data evolved...
We will be stunned at how uninformed we used to be when we made decisions