dell information management solutions...dell information management solutions break data silos,...

1 10/28/2013 Information Management Solutions

Dell Information Management solutions Uday Tekumalla Solutions Marketing, Information Management


My introduction

• Uday Tekumalla, the ponytail guy

• Information management solutions marketing

• Data guy: Database developer -> Strategy and M&A -> Mktg


Content

• Dell Software and Information Management

• The “data problem”

• Dell’s perspective and our solutions – Big data analytics & Business intelligence – Application & data integration – Database management


Mega trends bring huge potential and risk

Big data Mobility Cloud

Security and risk mitigation


Dell Software solutions

Data center & cloud management

• Endpoint management

• Performance management

• Virtualization & cloud mgmt

• Windows server mgmt

• Application enablement/delivery

• Desktop virtualization

• Mobile device mgmt

• Mobile security

Information management

• Application & data integration

• Business intelligence & Big data analytics

• Database management

Mobile workforce management

• Email security

• Endpoint security

• Identity & access management

• Network security

Security Data protection

• Application protection

• Disaster recovery

• Enterprise backup/recovery

• Virtual protection


Information Management

Database management

Application & data integration

Business intelligence and Big Data Analytics

Integrate data in disparate

data stores, off-premise and on-premise

Discover trends and make informed decisions with

analysis based on all data

Manage data and databases across structured and

unstructured data sources – off-premise or on-

premise

Agnostic to data type, vendor and data location


The “data problem”


Historically, data was stored mostly in databases

Structured Data

Database

Extract, Transform, Load (ETL)

Data provisioning

Data warehouse

Database management

Data analysis

Trained Staff Tool Chain


Petabyte

Exabyte

Zettabyte

Terabyte

Market situation: Data growth has skyrocketed Multiple data types from many sources

Transactional Data Generated and stored in databases

• Structured

• Measured growth

Human Files Content created outside databases

• Facebook, Twitter, RFID, cell phone etc.

• Multiple formats and different speeds of data creation

• Exponential growth

• Docs, Images, Video

• Multiple formats

• Fast growth

Social & Sensor data Increased exponentially


Market problem: Data silos -> fractured tool chain -> fragmented analysis

Structured

Database 1


Data provisioning

Data warehouse

Trained Staff

Tool Chain

Database management

Analysis Analysis Analysis Analysis Analysis

Structured

Database 2


Data provisioning

Data warehouse

Database management

Trained Staff

Tool Chain

Text

Data store


Data provisioning

Data warehouse

Data management

Trained Staff

Tool Chain

Sensor

Data store


Data provisioning

Data warehouse

Data management

Trained Staff

Tool Chain

Social

Data store


Data provisioning

Data warehouse

Data management

Trained Staff

Tool Chain`

App & Data Integration


Ma

na

ge

Inte

gra

te

Dell Information Management solutions break data silos, manage, integrate and discover trends in all data

Structured, text, sensor, and social

Data store


Data provisioning

Data warehouse

Data management

• Foster collaboration between IT and Line of Business

• Empower more people by offering self service access to data

• Make informed decisions today and into the future

One Vendor – Complete Tool Chain - All Data

Trained Staff

Tool Chain

Discover


Over 15 years of Information Management software experience

Tool for Oracle Application Development born in 90’s

Quest Software acquires TOAD in 1998

TOAD expands support for Microsoft SQL Server, Sybase, IBM DB2, and MySQL in 2000’s

In 2009, TOAD supports NoSQL, Hadoop, MongoDB, Cassandra, SimpleDB, Azure

Later in 2009 Toad Data Point is launched for data analysts

2010 Dell Acquires Boomi

2011 Toad Decision Point is launched for business users

2012 Toad Intelligence Central launched for collaboration

2012 Dell acquires Quest Software & Kitenga Big Data Analytics

2013 Toad BI Suite 2.0 launched

Boomi Created in 2000

2013 Boomi MDM launched

Social Network Analytics Platform Coming Soon

Quest creates SharePlex in 1999

Quest creates Spotlight in 2000

2012 Dell launches Quickstart Data Warehouse to solve needs of SMB


Dell’s solutions leverage your existing investments and span the corporate information lifecycle

Manage Integrate Discover

Database Development

Database Administration

Database Monitoring

App & data integration

Data discovery

Big data analytics

Toad for Developers

Toad for DBAs Spotlight Boomi

Toad Business Intelligence Suite

Kitenga

SharePlex

Foglight for DB

SharePlex

Quickstart Data Warehouse


DISCOVER - Big data analytics and Business intelligence


To turn data into insights, you need fundamentals in place before practicing higher level analytics

Initial data recording and archiving: begin data recording and very basic ad hoc analysis

“Who or what are my top ten customers & products”

Storing and Modeling: Consolidate data into efficient storage, integrate silo’d data, and apply data quality measures

“How do I best model my business processes and manage data?”

Agility and interactivity for KPIs: Run the business using standardized metrics for rapid response to business changes

“How are we performing? Where do we change or expand?”

Predictions based on trends: Predict future buying trends based on past behavior and financial status

“What is the optimal inventory based on historical trend?

Customer behavioral insights: Learn what my customers think about my company, product, service in real-time.

“Would they recommend us to a friend?” “What is my organization’s Net Promoter Score?”*

Predictive analytics

Proactive reporting

Information consolidation

Casual data access and analysis

Cognitive

analytics

An

aly

tic

s m

atu

rity

What do you want to achieve?


Road blocks and capabilities to build at each stage

Spreadsheets + lack of systematic analysis

Budget constraints + poor data integration + poor data quality

Slow and lengthy BI projects + poor data interactivity

Limited skills and executive support

Under-developed tools and limited skills

What’s lacking

Pivot tables, operational reporting

Data modeling, Database and data warehouse design

Data quality, master data management

BI & dashboards, KPI metric design, data governance

Data mining, forecast modeling, trend metrics

Social listening, sentiment analysis, pattern recognition

Capabilities to build

Predictive analytics

Proactive reporting

Information consolidation

Casual data access and analysis

Cognitive

analytics

An

aly

tic

s m

atu

rity


Kitenga analyzes all data Analytics Sophisticated NLP, machine learning, predictive modeling, sentiment analysis, SNA, and visualization. No Hadoop/MapReduce programming expertise required

Analyze unstructured,

structured and semi-

structured data from a single work-bench

Search Interactive and intuitive. Search interface allows business analyst to explore and exploit all data resources

Visualization Interactive web-based authoring empowers business users to perform analysis, visualize results and take decisions

Analytical Producer

Analytical Consumer


Toad enables self-service BI

Toad Data Point

(Querying and Data Prep)

Toad Intelligence Central

(Data mashups & Collaboration server)

Toad Decision Point

(Data discovery & visualization)

Presentation Layer

Share Storyboards via browser & tablet

Data Sources

RDBMS

Big Data Data warehouses

Desktop Cloud apps

BI sources

Ensures IT governance Provides rapid and governed access to all traditional and emerging data sources

Enables self service access Easily access underlying data sources using self service tools

Increases ROI of existing BI Complements existing tools and easily snaps into IT/BI and LOB systems

Fosters collaboration between IT and LOB Bridges the gap between business users and IT with tools that enable collaboration


NA Transportation Company Largest toll way system Challenge Client’s data provider was faced with report creation for finance, the process was completely manual and required both finance and IT to repeat tasks monthly and weekly. Self service was impractical due to the complex data source. Results Empowered the data provider to easily connect to the multiple data sources in disparate systems and to run queries against all the relevant sources. Finance department was enabled with visualization, data access, and refresh capability without assistance.

“Toad lets me access data that I was never able to integrate before. I can now provide my managers with a view of business-critical information that's not available through our normal systems. Toad has opened the door to far deeper and more meaningful data analysis, giving us invaluable insight about our operating systems, “ Rick Bruno Traffic and Planning Analyst


• Maximize efficiency • All-in-one solution – hardware,

software, services included • Powerful data warehouse in small

footprint appliance

• Rapid deployment • Startup, training, and quarterly

health check services ensure success

• Speed to insights

• Balanced configuration for optimized throughput

• Connect to data in drag and drop interface

Dell Data Warehousing appliance comes packaged with all tools you would need to build a DW

Web & Social

Flat Files

Syndicated Data

Images Video

Text

ERP CRM SCM

Cloud

Source Data

12G Server

Data Integration

(Cloud or On-prem)

Boomi

Quickstart Data Warehouse


INTEGRATE - Application and Data Integration


Clo

ud

ap

ps

Boomi integrates apps and data stores

On

-pre

mis

e

128-bit encryption (metadata only)

Data

Data Data

External firewall


GoPro Dell Boomi integration helped GoPro deliver efficient, scalable EDI

Challenge: Find a way to quickly connect NetSuite with value-added networks (VANs) and AS2 connections to meet the strict EDI compliance standards of key retailers

Results

• 25 to 30% of transactions flow through EDI

• Significantly improved operational efficiencies

• 300% year-over-year growth that can scale to meet shifts in demand


SharePlex database replication & near real-time data integration to local, remote or cloud target

• SharePlex creates a near real time copy of production database

• No impact to transactional systems

• High availability and disaster recovery

• Leading DB replication product since 1998, with a global presence

• Gartner (2010) recommends SharePlex for Oracle Standard Edition

• Other use cases: BI, data warehousing, archiving, centralized reporting/consolidation, change tracking/auditing


MANAGE - Database Management


Database management is a complex iterative process

Toad - Develop consistent, high quality,

optimized code for databases

Toad - Administer and proactively maintain

databases from multiple vendors

Spotlight - Monitor and analyze database

activity in conjunction with other IT operations

SharePlex - Replicate your database to ensure

high availability, and reduce risk

AppAssure - Backup your database efficiently using powerful de-duplication and fast recovery times


What is Toad?

• Best-of-breed productivity tools for developers and database administrators

• They reside on the user’s desktop and deliver immediate value – you can install, connect to your databases and get to work, all in just a few minutes

• Users can download a free trial version from the website for 30 days

Why Toad?

1. Named # 1 in database development and optimization by IDC1

2. Over 2 million users world wide

3. Similar user experience, regardless of the underlying database platform (incl. cloud)

4. 15 years of proven excellence and expertise

5. Benefit from the power of community with Toad World (http://www.toadworld.com/)

1. Source: IDC, “Worldwide Database Development and Management Tools 2011 Vendor and Segment Analysis” (Doc # 237963)

http://www.toadworld.com/




Toad saved $49m at a large transportation company • Study conducted by Forrester

• 2,677% risk-adjusted ROI over the past five years

• Saved the customer more than $49M the past five years; payback period 1 year

• Database (DB) professionals 20% more productive.

• Hired less experienced DBAs. Focused experienced DBAs on high value projects.

• DB professionals were cross trained on different DB platforms, and could be staffed as needed.


• Easily detect and diagnose performance issues

• Receive instant alerts of bottlenecks and diagnose the root cause

• Identify changes to your DB and optimize code quality

• Gather information and create dashboards and reports

Spotlights turn data into insights for the DBA

Turning Data into insights for the DBA * SQL Server * Oracle * Sybase * DB2

Database Performance Monitoring and Analytics


Dell Partner Direct


Systems Management

• Client management

• Performance monitoring (ETA: 11/1)

• Virtualization & cloud (ETA: 11/1)

• Windows server management


• Database management

• Identity & access management

• Network security

Security Data Protection

Dell PartnerDirect – Software Specialization Tracks

To access on-line training: Log-in to www.dell.com/partner. Click “Competencies”

http://www.dell.com/partner



Database Management – Available 9/1/13 (Toad, SharePlex)

Sales -(2/4 individuals, ~2 hr)

• Three Required Courses:

• Information Management Competency

Overview - INMA0913WBTS

• Toad Sales Training - TOAS0913WBTS

• SharePlex Sales Training - SPLX0913WBTS

Technical - (2/4 individuals, ~3 hr)

• Two Required Courses:

• Information Management Competency

Overview - INMA0913WBTS

• Toad Technical Training - TOAT0913WBTT

Optional Database Management Curriculum • Database Fundamentals (Sales)

Business Intelligence/Data Analytics (Toad BI, QSDW, Kitenga) – Launch Date and Curriculum

TBD

Application/Data Integration (Boomi) – Launch Date and Curriculum TBD


Q&A

dell information management solutions...dell information management solutions break data silos,...

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