dell emc poweredge 14g server portfolio - · pdf filesales of the exciting new dell emc...

Intel® Xeon® Scalable processors

DELL EMC POWEREDGE

14G SERVER PORTFOLIO

Transformation without compromise



Seize your share of a huge market opportunity and accelerate your business by combining

sales of the exciting new Dell EMC PowerEdge 14G server portfolio with the built-in

benefits of our extraordinary new Partner Program. Use this Battlecard to prompt yourself about the stand-out features of the Dell EMC PowerEdge (featuring the next

generation Intel® Xeon® Scalable processors) during your sales activity and help your clients to transform their business –

while also boosting your own.

Take full advantage of a fantastic win:win situation The Dell EMC Partner Program is Simple, Predictable and Profitable. It delivers compelling rebates and Infrastructure

Incumbency to protect your deals, plus lucrative training and sales incentives for you and flexible financing solutions for your

customers. Combine this with sales of the Dell EMC PowerEdge and you can reap the rewards of a fantastic win:win

situation.

Find out more

Visit the Partner Academy to access our latest PowerEdge training.


https://www.dell.com/Identity/global/Login/a1e7fd82-03de-4731-8899-878cb868b8fa?c=us&l=en&redirecturl=https://partner.dell.com/saml/SSO&feir=1


PowerEdge R640

Target Positioning: Ideal mix of density, performance and storage capacity in a 1U/2S platform

Key Fact: With up to 8 NVMe drives, 1.5TB of memory and the ability to mix 2.5” and 3.5” drives the R640 can easily adapt to application demands

Product Positioning

Target Customers Opportunities Customers Challenges / Pain Points

Product Message

Dense general purpose scale-out compute node

Tremendous density and flexibility

• Superior density for cloud applications,

virtualization environments and Web tech

• Optimized platforms for OLTP and Decision

Support Systems

• Dense software defined storage mixing

NVMe and 2.5” or 3/5” drives to tier storage

• Excellent high performance computing

(HPC) platform

• Oracle RAC and SQL database users

• Transactional processing (OLTP)

• Mid-range collaboration applications

(Exchange, Lync, Sharepoint)

• Dense virtualization and Software defined

storage

• Service providers: Application tier

• Want faster, denser database solution

• Want a dense software defined storage

node

• Want to expand concurrent users without

increasing datacenter footprint.

• Want an SQL server with NVMe and

NVDIMM capability


PowerEdge R640

Product Images Ask This/ Listen For… Product Advantages

Dense general purpose scale-out compute node

What type of database environment are you

running?

A: Medium size SQL database, or Oracle

RAC. (NVMe drives and all flash 2.5” drives

create high performance storage.)

What type of application are you running

and what is the main bottleneck?

A: R640 provides excellent resource balance

with up to 1.5TB’s of memory, up to 10 2.5”

drives 8 of which can be NVMe in a dual socket

1U server

• Up to 8 NVMe PCIe drives, 2X more than

R630

• 27% more processing cores and 50%

more bandwidth with Xeon SP vs Xeon

E5 v4

Upsell Increase your sales margin and stickiness by

attaching the following opportunities to your sales:

• Services – consider support, deployment and

consultancy services

• Finance - make it easy for customers to

invest in IT investments without capital outlay

• Dell EMC Upgrades - guaranteed

compatibility for seamless integration


PowerEdge R740 General purpose workhorse optimized for workload acceleration

Target Positioning: Workhorse for demanding environments providing the ideal balance between storage, I/O and application acceleration

Key Fact: Maximized application performance and acceleration with up to 3 300W acceleration cards in a 2U/2S platform

Tremendous functional flexibility

• Best in class virtualization, cloud apps, Web tech, HPC, XaaS providers

• Excellent desktop virtualization server with I/O optimized for VDI scalability

• HPC compute engine - balanced performance, extensive storage and support of 3 double wide or 6 single wide GPU accelerators.

• Consolidating applications from multiple servers via virtualization

• Consolidating desktops to centralize control with a VDI solution

• AI (artificial intelligence or Machine learning

• Running midsized to large applications with large storage back ends

• Midrange medical imaging (remote clinic)

• Running up against processing limits of older generation servers – need more memory and CPU performance

• Looking for more expandability and consolidation from their current solution.

• Looking for an ideal VDI solution or artificial intelligence/machine learning

Product Positioning


Product Message


PowerEdge R740 General purpose workhorse optimized for workload acceleration

How much and what kind of virtualization

do you use/want??

A: Dense virtualization, desktop

virtualization/VDI

Are you interested in an imaging solution?

A: Yes, medical imaging

Who are the target customers for this

product/solution?

A: VDI, AI/Machine learning, private cloud,

virtualization

• Supports up to 3 double width accelerators/GPUs (or 6 single width) for imaging applications or HPC environments

• 27% more processing cores and 50% more bandwidth with Xeon SP vs Xeon E5 v4

• Embedded SupportAssist for faster, automated issue diagnosis and remediation

• Cryptographically signed firmware packages and Secure Boot ensures data safety

• Security lockdown that protects your server configuration and firmware (BIOS, iDRAC, & RAID) from malicious changes

16 x 2.5”” configuration

8 x 3.5”” configuration


Upsell Increase your sales margin and stickiness by









Target Positioning: The ideal platform for uncompromising storage performance and data set processing in a 2U/2S form factor

Key Fact: Delivers the perfect balance of storage scalability, capacity and performance

Optimize for workloads with incredible local storage flexibility and capacity

PowerEdge R740xd Maximize storage performance and scalability

Product Message

• Ideal for software defined storage with ability to mix NVMe, SSD and HDD

• XaaS providers, Hadoop / Big Data users and co-location hosting. Optimized platforms for OLTP and Decision Support Systems

• Great database server delivering high IOPS with up to 24 NVMe drives

• Excellent platform for Exchange, SharePoint

• Hybrid configuration is ideal for large

server environments with a need for both

large capacity and high performance

storage.

• Transactional processing (OLTP) that

needs to keep pace

• Mid-range collaboration applications

(Exchange, Lync, SharePoint)

• Looking for ideal Software defined storage

platform

• Have datasets that are accessed at

different levels of frequency and require

different performance levels (tiering).

• Want solution with both storage

performance and capacity..

Product Positioning



Product Images

Are you interested in software defined

storage

A: We are considering options like VSAN,

MS Storage spaces, Nutanix, ScaleIO.

Are you involved in Big Data

operations? Do you utilize Hadoop?

A: Yes. We use heavy duty data analysis to

drive our business decisions. Increasingly

our business relies on analysis of increasing

amounts of input data.

Do you run SQL and are you interested

in NVDIMM’s and/or NVMe.

A: SQL 2016 takes advantage of both

• Up to 24 NVMe drives and a up to a total of 32 2.5” drives or 16 3.5” drives

• High performance PERC9 and dual PERC capability on 24 drive configuration

• 27% more processing cores and 50% more bandwidth with Xeon SP vs Xeon E5 v4

• Embedded SupportAssist for faster, automated issue diagnosis and remediation

• Cryptographically signed firmware packages and Secure Boot ensures data safety

• Security lockdown that protects your server configuration and firmware (BIOS, iDRAC, & RAID) from malicious changes

24 x 2.5” configuration

12 x 3.5” configuration

Ask This/ Listen For… Product Advantages

PowerEdge R740xd Maximize storage performance and scalability

Upsell

Increase your sales margin and stickiness by









PowerEdge R940 Engineered to optimize application performance

Product Message

Ideal foundation for mission critical, enterprise applications

Target Positioning: Specifically designed to reliably run enterprise applications, maximize performance and flexibly scale to meet demands.

Key Fact: With its enormous embedded resources, the R940 is the optimal server to maximize IOPS, transactions and significantly reduce latency while

minimizing software licensing costs.

Designed specifically for large enterprises, the PowerEdge R940 server delivers tremendous flexibility across performance-hungry workloads. Innovative technologies accelerate business outcomes today and modernizing IT infrastructure for tomorrow.

The R940 fits across all verticals as customers embrace analytics and business intelligence initiatives.

• In-memory databases – SAP Hana,

Oracle 12C, SQL 2014

• Unix to Linux migration

• Standalone Oracle and SQL databases

• Large SAN’s or large scale virtualization

• ERP, CRM

• OLTP, OLAP

• Keeping up with the transaction and

analytical demands of ever growing data

and proliferation of disparate databases

• Legacy infrastructure unable to meet

demands of the business and unable to

run latest innovative applications like in-

memory databases

Product Positioning



PowerEdge R940 Engineered to optimize application performance

What are your in-memory database projects

and future plans?

A: The R940 is ideal for in-memory databases

as well as any database. All verticals are

leveraging in-memory databases, especially

SAP Hana for analytics to gain competitive

advantages

Are you running any legacy UNIX

infrastructure or applications?

A: The R940 paired with Linux easily replaces

existing legacy RISC/Unix servers and provides

more performance, half the cost and more

innovative applications. Dell also has a full

portfolio of software and services dedicated to

modernizing customers to x86 and Linux.

• Maximize application performance with

the perfect blend of performance and

scalability – #1 World Record

Performance SAP Hana (BW-EML

benchmark) R930 & R920

• Saving significant cost and reducing

TCO with simplified and streamlined

lifecycle management processes

management and one to many

capabilities

– 99% reduction in deployment time

• Harness industry leading internal storage

scalability and memory capacity to

accelerate workloads

– 10X more I/O than traditional HDD’s

Intel Xeon SP 28 cores

48 DIMMS DDR4, up to

6TB’s

Up to 12 NVDIMM’s

12 Express Flash NVME

PCIe SSD’s

Internal M.2 boot drives


Upsell










Purpose-built for high performance hyperscale workloads

PowerEdge C6420

Portfolio Message

Target Positioning: PowerEdge C6420 is ideal for high performance hyperscale workloads.

Key Fact: With 4 nodes in a 2U chassis, it maximizes density, scalability, and energy efficiency per U.

Technical computing customers looking to

maximize compute power with a dense, flexible

server architecture

• High Performance Computing

• Web Tech / SaaS

• Hyper Converged Infrastructure

• Financial Modeling

• Data Analytics

• Increasing density and flexibility for HPC

customers seeking better efficiency in

their datacenters

• Existing customers transitioning from

PowerEdge C6300 Chassis / C6320

• Customers using competitive 2U 4 Node

systems

• Insufficient performance and/or

power/cooling capacity to support growing

computational complexity

• Limited flexibility in scaling up and out for

HPC / Web Tech / SaaS applications

• Custom solutions limit the speed of scaling

infrastructure and makes management

complex

Product Positioning



• We need higher performance for our

HPC applications but are constrained by

datacenter space and energy usage.

• We need a cost optimized yet

mainstream, flexible, and high

performance compute solution for our

scalable applications

• At large scale, managing servers is

complex and it takes too much time for

us to perform tasks, even common ones.

• Security is very important to what we do.

How can we protect ourselves better?

• Maximize performance density with up to

four dual socket compute nodes in a 2 U

FF

• Optimize data center energy use Direct

Liquid Cooling technology and support

high performance and dense server

configurations

• Multiple chassis offerings for up to 24 x

2.5” drives/ 12 x 3.5” drives or diskless

chassis along with a 2 node expander

chassis.

• Advanced management and scripting

support with integrated iDRAC9 with

Lifecycle Controller and Redfish API

Purpose-built for high performance hyperscale workloads

PowerEdge C6420

PowerEdge C6420

Product Image

Ask This/ Listen For… Product Advantages

Upsell









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