dell csc frankfurt a.m

© Copyright 2019 Dell Inc.1

Sven-Markus Dressler

Welcome to the Data Era

NETS 12.-13.11.2019Dell CSC Frankfurt a.M.

Advisory Systems Engineer, M&E

[email protected]


Getting your Digital Transformation strategy right is key to succeeding in the new economy – Choose Dell Technologies as a trusted partner that can support you along the entire journey.

Dell Technologies is a consortium of 7 industry leading technology companies. We continue to invest $4.5bn p/a on research and development to help drive innovation into our products and services.

We have developed M&E specific solution platforms, including the integration of a wide range of media specific applications, to address the challenges the M&E Industry is facing.

Our extensive partner ecosystem enables us to drive innovation and creativity across our value chain and ensures we bring the best technology solutions to our clients.

Your Partner for Connected Media


Create, manage, and deliver impactful media content with Dell Technologies

Deliver performance

creators demand

Streamline media

workflows

Manage applications

& content

Enable next-gen

media services

“Where engineering teams are looking down at the infrastructure stack today, we

at Dell are increasingly going to automate, standardize and cloud deliver those

infrastructure layers so engineering gets to look up to the application layer and

create business differentiating services”

- Michael Dell & Pat Gelsinger

Dell Technologies World 2019


M&E Industry: Content Creation ExplosionOriginal series / Scripted content

• Rapid growth in Content Creation spending!

• Estimated Spend in 2022

• Netflix $25B

• Hulu $10B

• Amazon $10B

• Apple $4.2B

“Netflix, Hulu, Amazon and other streaming apps now generate an incredible amount of original content — 160 scripted shows, almost a third of the record 495 on all of TV”

- FX Networks Research


M&E Industry: Content Creation ExplosionBig table stakes – all about viewer engagement and data


“We have the agility and reliability to support cutting edge media companies and stay

ahead of our competitors with Dell EMC Isilon.”

Tim Creswell, CEO

Silver Trak Digital


Technology Trend Index 2019

Source: Devoncroft Partners 2019


Hardware

Software

Transition to IP

Virtualisation

Multi Cloud

Media Function Virtualisation Journey

Dedicated hardware & devices

SDI Video & Audio

Generic HW + Application SW

Media Functions on Virtual

Infrastructure in private cloud

Media Functions running

in the best cloud

Efficiency, agility & scale


Media function virtualization solutionTurnkey solutions for IP-based workflows

RP4VM

vRealize

Log Insight

vCenter

ESRS

VxRail

Manager

RENDER TRANSCODE MAM AUTOMATION PLAYOUT IPTV

VxRailScale-out virtualization platform

Y O U R M E D I A W O R K F L O W

Clarity

Now

IsilonScale-out NAS repository

ECSObject Cloud Storage

ECS


Hybrid Cloud for Media Function Virtualization

Customer Virtualized

Media Function Virtualization

Architecture

VSphere-SDDC

NSX – Network Virtualization

VRA – Automation and Orchestration

Public Cloud MSP Private Cloud


Data residency and regulatory compliance

Media Cloud Media-as-a-Service

Self-service resource provisioning

Control over critical workloads

Fully managed, maintained and supported

Proximity of data with cloud resources

Media Functions Virtualisation

Dell Technologies Media CloudBringing public cloud simplicity to your Media Solutions

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What Studios Manage Today

Service Catalog, Aggregation, Provisioning, Lifecycel

Usage, DR/DP, Monitoring, Security …

Storage

File / Block

Provider, Network, SLA, AccountingFederation

Provider

Service Mgmnt

Resource Mgmnt

Resource

Location

Infrastructure

Applications Content Creation, Mgmt, Delivery

Dep

loym

entSoftware Defined, Storage, Compute & Network

ComputeNetwork

WAN / MAN

/LAN / SAN

On Premise Hosted Private Public

Utilities / Facilities

• Different Vendors

• Long Spin Times

• Hard to Manage


What Studios will Manage in the Future

Service Catalog, Aggregation, Provisioning, Lifecycel

Usage, DR/DP, Monitoring, Security …

Storage

File / Block

Provider, Network, SLA, AccountingFederation

Provider

Service Mgmnt

Resource Mgmnt

Resource

Location

Infrastructure

Applications Content Creation, Mgmt, Delivery

Dep

loym

entSoftware Defined, Storage, Compute & Network

ComputeNetwork

WAN / MAN

/LAN / SAN

On Premise Hosted Private Public

Utilities / Facilities

• Different Vendors

• Long Spin Times

• Hard to Manage

Dell Technologies

Media-as-a-Service


Media Applications VirtualisationDell Technologies Cloud - Media-as-a-Service

Reduce cost and complexity by virtualising Media Functions with VMware Enterprise Class Hybrid Cloud

Optimised Workflow

Shift to IP Headend

Agile & Flexible Environment that leverages Cloud capabilities

Enterprise services

Data protection

Back-up

Disaster recovery

Cloud bursting

VMs Containers

Automation & Operations

Powered by VMware Cloud Foundation for Media

StorageCompute Network


Intelligent MediaPlatforms


It’s all about data

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The data lake is virtual: in practice content is stored in multiple locations, in hierarchies and in the cloud.The key is indexing metadata and using an integration layer to connect these pools, ready to be analysedand used as new services are being developed

Indexing, aka metadata, is as important as the content itself.

Content creation Post-production

Animation

Content transcoding

Content management

Cloud repository

Content archive

Streaming media

Content delivery

Analytics Machine learning

Content broadcast

VFX

The media lake

Analytics Hadoop


Production Post production Manage Broadcast

Integration and Optimisation2

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In some cases, consolidating application platforms may be the answer. In other cases, instead of trying to eliminate silos it may be more productive to virtualise and integrate, leaving organically grown environments in tact and saving precious time and money. Metadata Metadata Metadata Metadata

Boomi Integration Layer


Does this sound familiar?

1. Process efficiency - Packaging-Playout MAM’s & Schedulers - Do you have too many?

2. Metadata CapitalDoes metadata management and synchronisation present a challenge for you?

3. Digital Media Storage & Intelligent ArchiveIs media storage breaking your budget and do you need to bring tape archives back to life?

4. Internet Customer Self-service fault management Are you keen to reduce customer churn and improve customer satisfaction?

5. Merger & AcquisitionHow many IT departments and business processes do you need to integrate?

6. Digital Rights Management - ???blockchain?


Case Study: Platform Integration &

API Management

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Boomi’s integration platform enables media organisations and telco providers to synchronise governed data across an ecosystem enabling them to connect to their customers, vendors and partners.

Boomi provides a key integration mechanism to enable organisations to achieve business agility by automating business processes and workflows inside and outside of their organisation which enables them to manage APIs across an evolving data ecosystem.

By enabling the efficient moving, managing and orchestration of data and application with Boomi, media organisations and telco providers are able to achieve rapid time-to-value and substantial cost savings allowing them to drive value for their business.

Sky UK used Boomi to automate fault management for their Broadband Customers and jumped to number one in the Ofcom

Customer Satisfaction ratings. They saved $15 million in year one alone and have just won the National Technologies Award for 2019 for their Boomi project

Trusted by more than 8,000 organisations, the Boomi platform provides TMT clients with a market-leading set of integration and data management capabilities including across these key offerings:

1. API ManagementCentrally create, publish and manage APIs and web services, extending access across a growing number of applications.

2. Electronic Data Interchange (EDI) Management Easily exchange and process data from business partners through networks and systems of any size.

3. Smart Contract Integration for Blockchain transactionsSeamlessly integrate different smart contracts from Ethereum to Hyperledger to easily exchange and process data across your business policies.


Media Archives – a Content GoldmineFrom frozen archives to active and intelligent archives

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Analytics inPrivate Cloud

Disc / Flash

Tape

Cloud based analyticsand AI agents, somerequiring continual data transfers.

Media storage and management processesMAM / DAM / PAM

Local analytics and AI agents, requiring

constant access to stored media

Constant development of metadata:→ Indexing,→ Deduplication,→ Intelligent associations,→ Contextual searches,→ Automated clip editing,→ and more.

Danger of bottlenecks

unless accessible at high speeds with low transfer costs


Activate Your Content ArchivesFrom frozen archives to active and intelligent archives

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ECS

Frozen Archive Active Archive Intelligent Archive

ECS


Dell EMC ClarityNow

NEW!Unified view and

data mobility

Private or Public

Cloud

ClarityNow

3rd Party NAS and Object

On-premises

Isilon (File)

ECS (Object)

• Single pane of glass view of file and object storage

• Accelerated scan and indexing of unstructured data

• High-speed search across heterogeneous storage

• Detailed reporting with chargeback views

• Data mobility for self-service archive in cloud

Dell EMC ECS


Dell EMC ClarityNowA file analytics, data discovery, management, and mobility software

Data insights

Locate data in seconds no

matter where it resides,

with powerful search

capabilities

No storage boundaries

Provide a unified view of

all file and object storage,

on-premises and in the

cloud

Better collaboration

Simplify collaboration by

integrating workflows with

business goals

Self-service archive

Empower line of business

users and content owners

to archive files

Better decisions Higher productivity Faster time to results Storage efficiency


Blockchain Use Cases in Entertainment & Media

At Dell Technologies, we believe that Blockchain has the potential to deliver exponential business value.

Blockchain presents a significant opportunity for Media organisations to increase visibility of content ownership while growing share of wallet,cut costs while automating manual processes,and create a platform to secure digital content and fight piracy.

RoyaltySystems

Universal Musical Elements Database

Fighting Piracy

RevenueShares for Talent

Micropaymentsfor Artists

Digital RightsManagement

Affordable Music Platforms

Fairtrade forTalent

Securing Digital Music

2019 | 26


Enterprise-Grade Performance

10x faster transaction throughput than the

industry standard

Network Scalability& Energy Efficiency

Energy efficient Consensus

Engine and easily scalable

Application Portfolio

Catalogue of pre-definedout-of-the-box tools

Management Tools & Real-Time Intelligence

Manage risk efficiently

and effectively.

Data Portability & Integration with Legacy

Integrate with and improve

the efficiency of your existing

infrastructure

Security & Risk Management

Smart contracts and rigorous

consensus protocols provide

advanced security

Many businesses are struggling to unlock the potential of Blockchain. Our solution focusses on driving increased efficiency,greater accuracy and releasing cost which is underpinned by advanced security.

At Dell Technologies we are focused on enabling large telcoand media clients to deploy, test and scale their Blockchainprojects.

Our Blockchain Solution2

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Isilon media solution partner ecosystem

IngestAsset Mgt. MAM/DAM

Edit & VFXEncode/

TranscodeArchive & Files

TransferContent

Delivery/CMSM&E Cloud AI


Dell EMC solutions from Grass ValleyBroadcast solutions for the digital age

Streamlined Support

Pre-validated Solutions

Simplified Procurement

New GV ION AMS Pro NAS brings

you Isilon direct from Grass Valley

4RU – H600 / H500 / H400

2RU – X210

“This is great news for our broadcast

customers, all of whom are looking for the

best commercial hardware solutions to power

their production environments and would

benefit from having one supplier provide

service and support for the entire system.”

– Sydney Lovely,

Senior Vice President, Products and Technology,

Grass Valley


Isilon supports EVS live solutionsAdvanced infrastructure for modern broadcasters

Enable new types of

operations

Simplify data

management

Reduce infrastructure

TCO

• A complete suite to acquire,

manage and deliver real time

video and audio

• Delivering 4K live with EVS &

Isilon F800


ECS and Isilon certified with Dalet GalaxyMedia Asset Management with advanced workflows and orchestrations

Enable new types of

operations

Simplify data

management

Reduce infrastructure

TCO

• Massive scalability meets

heterogenous orchestration

and content aware, storage

driven workflows

• Certified storage for Object

and File adopted by major

customers


Bringing creativity into video productionGiving artists an efficient, connected post-production workflow

Use Case: Video ProductionVDI Platform for Remote editing during the day and Rendering at night

Key BenefitsVFX Artists are able to work from anywhere, accessing higher performance Nvidia GPUs for FX & Render Software from Adobe and AutoDesk on central servers

Centralised Management – replacing mix of desktop throughout the business and simplifying operations and deployment

Highly scalable and flexible resource for repurpose of GPUs for overnight renders.

Pre-integrated applications such as Adobe and Autodesk Maya

Agility – Pre-Integrated Black Box for fast roll out of Desktop & Creative workloads

DaaS Solutions with industry leaders– VMware, Nvidia GPU and VxRail HCI (High Perf Renders)

Scalability for growth – start small grow big (DaaS-GPU)

Work Anywhere - Secure global access from any end user device


Smart archives powered by GrayMetaCreating searchable archives for improved monetization and content utilization

Index and process automated

metadata creation services for data

on Dell EMC storage. This includes

file metadata extractors and

machine learning, cognitive and AI

services.

Connect to dispersed and siloed data

for the right reasons – enable easier

migration, adoption of cloud services

and scale.

Extract embedded metadata from any

file type across all file systems,

databases and data feeds.

Create new metadata leveraging the

exponential growth of cognitive,

machine learning and AI services

available today.

Find the value of all your assets quickly,

easily and accurately.

Act, review, consume, share and take

action to build business wide

efficiencies


A.I. powered multimedia analyticsNext generation content management and search tools

Create an archive of thoroughly

tagged content that can be

searched, recalled to performance

tiers for editing and monetization

through use in future projects

Intelligently automate workflows and

optimize inefficient processes

Transform big video data into contextual

metadata insights that can be easily

curated, searched and understood

Improve audience engagement by

providing contextual analytics and

analytics on all mediums including

sentiment analysis

Moderate constantly growing

repositories of video for illicit content

Providing industry best multilingual tools

for content regionalization in 27 different

languages

35 of Y Dell – Internal Use – Confidential

New! All-Flash with Inline

Data Compression, up to 33%

more efficient than competition

75% Greater Scalability

Improved TCO– 60%

lower TCO compared to

public cloud

Unstructured Storage: NEW in FY20

Isilon ECS

Dell EMC ClarityNow data management software

Locate data in seconds, no matter where it resides –

across file and object storage, on-prem and in the cloud

Deep Learning with NVIDIA

Validated stack built to handle the most

demanding AI workloads

Up to 2.7x faster

than the competition

Scales from 10s TBs to 10s PBs

Up to 1000s of GPUs per cluster

Ready Solutions for AI

© Copyright 2019 Dell Inc.36 © Copyright 2017 Dell Inc.36

Isilon Gen 6 Family

Hybrid

Nodes

Performance,

Capacity and

Value

Archive

Nodes

Capacity &

Economics

Extreme

Performance &

Compression

All-Flash

Nodes

Nearline and Deep Archive

Editing / MAM, ADAS, File Shares, Home

Directories

High Performance Computing, EDA, M&E 4K, Analytics


Isilon Gen 6 Family

Hybrid

Nodes

Performance,

Capacity and

Value

Archive

Nodes

Capacity &

Economics

H5600

H500

H400

8 GB/s read

5 GB/s read

3 GB/s read

800 TB

120 TB 480 TB

A200

800 TBA2000

120 TB 480 TB

120 TB 480 TB

Performance (Per Chassis) Capacity (Per Chassis)

H600 72 TB 144 TB

Extreme

Performance &

Compression

All-Flash

Nodes

F810 /

F800

120K ops/s

12 GB/s read

250K ops/s, <1ms

15 GB/s read230 TB 924 TB

96 TB 924 TB


GEN 6 MODULAR

HIGH DENSITY

ARCHITECTURE


Non-Disruptive Hardware Platform Refresh

New Gen6 nodes

Previous Gen5 or

Gen4 nodes – fail out


Non-Disruptive Hardware Platform Refresh

Expand Gen6 Cluster

New Gen6 nodes

Add Future Gen nodes

https://prezi.com/view/ppRsp6LZolAXPX2gFvQf/

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