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delivering the bottom line

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Post on 23-Jun-2015

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This module illustrates the correlation between Lovemarks and influence on purchase behavior, preference, repeat purchase, intention, margin and ROI, and brand value.For Teaching Notes and supporting material, visit www.lovemarkscampus.comSome topics covered: Validating Lovemarks and measuring emotion; Lovemarks quantitative and qualitative surveys; How do companies that people love perform over time?

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Page 1: Delivering the Bottom Line
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