delivering reliable telephony via desktop as a service, artisan infrastructure

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Artisan Infrastructure Unified Communications and Desktop as Service - A very poor cocktail for success. How do we make this a very enjoyable drink?

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Page 1: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

Artisan Infrastructure

Unified Communications and Desktop as Service - A very poor cocktail for success. How do we make this a very enjoyable drink?

Page 2: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

Brian Hierholzer CEO, [email protected] M.

.

Page 3: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

Cloud Solutions at the Speed of Business

Artisan Infrastructure is the leading innovator of cloud,

cloud management and business continuity

solutions that enable solution providers and enterprises to migrate,

manage and deliver continuously available cloud applications at the speed of

business.

Page 4: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

Artisan Infrastructure – 2015 Corporate Update

2012

$2.8M

2013

$4M

2014

$13.4M

2015

~$20M

Reve

nue

Rapid Growth

• Expanding WW Presence• Privately held• Founded in 2011

To be the global provider of cloud

technology products, services and

support that solution providers need

to innovate and grow their business,

without the cost and complexity of

technology ownership and

management.

Our Vision

Page 5: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

• 2013 Talkin’ Cloud Top 100 Cloud Service Providers

• 2011 Winner Top 10 Hot Emerging Vendors by CRN• 2012 Channel Chiefs, CRN – Brian Hierholzer, CEO

• 2012 Red Herring Top 100 Americas Tech Firms Winner

• 2013 Best of VMworld

• 2013 CIO Reviews Top 20 Cloud Providers • 2014 CRN Top 20 Coolest Cloud Providers

• 2015 Channel Chiefs, CRN – Brian Hierholzer, CEO• 2015 Talkin' Cloud: Top 7 CSP in the Southwest

Artisan Awards

• 2012 Red Herring Top 100 Global Tech Firms Winner

• 2015 Inc. 500 list of America’s Fastest Growing Companies (327), 8th fastest growing business in Austin

Page 6: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

A few of our customers…

• 2,500 + customers• 12+ years delivering IT Continuity solutions• 3 patents granted, 6 filed

Quick factsQuick facts

Cloud and Cloud Management Neverfail® Business Continuity

• 300+ solution provider customers (SMB & Enterprise)

• 6 years delivering cloud solutions to the channel

• World class 7x24x365 support

• 98% Customer Satisfaction

Page 7: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

Cloud App developers serving the Enterprise on the rise – Pretty simple cocktail for now ….

• Build any Service/App - Single use case. Easy deployment. • Any cloud provider that has good uptime• Only worry about the single application• Not many critical dependencies on other cloud apps and the

needs for monitoring, integration etc.• Straight forward, build to 3rd party API/service and you’re off

and running• Up or down, SLA etc. Disparate Clouds don’t matter • Example: Twilio rest API for 2 factor Authentication for your

mobile app• Not dependent on locale of disparate solutions – just rest

based APIs to work with

Page 8: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

Still massive amount of enterprise LEGACY apps that will move to cloud….

• Where the workloads go, what follows?• The Desktop! • Massive Growth Trends in Desktop as a Service• NOT VDI – The is the New DaaS• To repeat, if the enterprise moves their apps to the

cloud, what MUST follow? • The Desktop, and then….the phone. The phone may

have already left. • Telephony/UC is already going hosted. We know that.

BUT how does real time UC work with DaaS?

• IT DOESN’T.

Page 9: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

DaaS #s. Research FOX 34.5% CAGR over $1B in 2018

The research conducted to understand DaaS markets in different regions of the globe have revealed some valuable insights. Some of the key take away points involve:1. DaaS as a market is yet to be defined by the industry, but the recent developments in mergers and acquisitions by enterprise firms of specialized companies reveal that the industry is ready to embrace this technology and move forward.2. North America is the revenue focal point for DaaS closely followed by Europe and emerging markets in Asia Pacific. 3. Desktop-as-a-Service is heavily dependent on the concept of 'Consumerization of IT'4. The market share of DaaS is set to increase from over USD 230 million in 2013 to over USD 1 billion by 2018 at a CAGR of 34.5%.5. North America and Europe together has been eye of the storm for more than 80% of the DaaS firms6. DaaS is the best facilitator and the answer to many questions arising on security and the related aspects of technological barriers. It is an enabler of BYOD (Bring Your Own Device) revolution7. Telecommuting friendly firms are targeted by DaaS vendors as DaaS is a viable option for firms with employees spending majority of their time on field. 8. 67% of the DaaS vendors are SMBs or Specialized firms followed by 18% mid size firms and 15% Enterprises.9. 2012 was a major year for DaaS with close to 23% of the companies established in the year followed by 2013 witnessing close to 17% of the companies.10. Enterprises are slowly experimenting with the idea of adopting DaaS to achieve successful transition from CAPEX to OPEX.

Page 10: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

How do you build the Enterprise Class UC/DaaS Cocktail?

• This is not the Cloud App you may be building• Not as easy as a 3rd party rest API on a different cloud somewhere• There is real time dependency on each 3rd parties that are inextricably important• Each application may impact the other real time• Each application must be monitored using tools that are aware of each other real

time. • What is the issue causing poor performance?

RDP session, latency, packet loss, jitter, compute resources, SIP mixing with application data, packet prioritization, segmentation, DaaS instance squeezing SIP client

• NOT to mention – each desktop has different browser versions, settings and so on. • WEB RTC brower issues may just be cured with DaaS platform mgmt as a positive note

Page 11: Delivering Reliable Telephony via Desktop as a Service, Artisan Infrastructure

Things we do know must happen

• A common infrastructure platform for DaaS and UC is required

• There are too many dependencies that require a common IaaS partner

• A set of monitoring tools that deeply understands UC and DaaS Platforms, protocols, dependencies, troubleshooting

• Where there is massive challenge, there exists massive opportunity