delivering lgbtiq ios app - jo webber
TRANSCRIPT
From concept to completion by CEO and Founder Jo Webber
I’ve always been a dreamer…
And passionate about the LGBTQ community
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Passion drives a mini request…
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“Is there an app called Gay Booth?” “No.”
“I know, I’ll create one…it can’t be that hard!” said Jo.
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A chance meeting at a Moroccan restaurant
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We began to create logos…
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And brainstorm looks resonating with the LGBTQ community…
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It continued at a Moroccan restaurant
From there, concepts and wireframes…
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Delving into UX/UI workflows with rockstar Laura
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We designed Business cards…
unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton
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and more business cards…
unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton
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Considering many things to ensure the app is used positively…
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Then realising self-funding was really hard, I tried to crowdfund…
https://www.kickstarter.com/projects/queerboothapp/queer-booth-app-development-funding
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There were times feeling a little like…
www.nlm.nih.gov
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But the vision kept pushing me…
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Finally, one day in Barbados we submitted to the App Store…
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And then this happened…
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This is how I initially felt
unsplash.com / Jose Murillo / Via BuzzFeed / h/t Daniel Dalton
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Learnt some important lessons…
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Then it was finally live! Pretty collages were gathered from global fans…
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We launched in 26 countries…
unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton
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And kept an eye on some really important metrics…
unsplash.com / Joshua Earle / Via BuzzFeed / h/t Daniel Dalton
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The press began to take notice…
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But this is only the beginning…
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Of potential partnerships…
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And potential celebrity endorsements…
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So, in summary…1. Do your homework: have a clear sense of your concept, vision and
potential revenue streams required to ensure your balance sheets warrant the initial cost.
2. Be brave and audacious: it will not be an easy ride. 3. Surround yourself with brilliant people who have a proven track
record of delivering projects on task and to deadline. 4. Familiarise yourself with a suite of tools (particularly SDKs) and
platforms to drive your own knowledge; share with your broader team wherever possible.
5. Enjoy it! Love what you do, and the brand and vision you’re building. Never EVER give up on your dream!
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Thank you | Danke schön
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