delivering an architecture for the social enterprise alpesh doshi, fintricity information age...
TRANSCRIPT
Delivering an Architecture for the
Social EnterpriseAlpesh Doshi, Fintricity
Information Age Social&Mobile Business
ConferenceTuesday 31st January 2012
A Social Enterprise is one which uses Social Business Methodologies, Tools and Technologies to improve business performance for profitable outcomes
It involves culture, organisational change as well as technology integration and the development and implementation of a social operating model
Covers both external (social media) and internal work (collaboration, knowledge, intelligent workspace etc)
Must be applied to improve customer engagement, workforce collaboration, and fundamentally embed into the flow of work across any business, department, silo or unit.
What is a Social Enterprise?
Introducing Social Enterprise
The social enterprise extends beyond the organisational boundaries and ‘embeds’ customer/partner/supplier together with employees
Social Enterprise
Employees
Partners/Suppliers
Customers
Conversations
Transparency
Trust
Agility
Boundary
Which parts of the enterprise are affected?
The Enterprise has already begun the transformation.
TransformationStep changes Degree of Impact
Legal FinanceSupply Chain
R&D HR IT
Marketing
SalesService
Front-Office is most affected
so far
It is most
closely connected to customer &
prospects.
Social Business implies a fundamental shift in the way organizations interact with prospects, customers, employees, partners and other stakeholders.
The impact of social within the enterprise could be significant over time. Selecting the right priorities, projects and audiences is crucial. Also, proving success through defined metrics and measures enables the enterprise to become more confident.
A migration of the Enterprise to Social
A move to a Network Centric model rather than just collaboration or workflow
WorkflowCoordination centric
Focus on coordinating structured tasks within a well-defined group or process
Emphasis on automation and group efficiency
Example: Workflow software
Collaboration Communication
centric
Focus on characteristics of communications channels, i.e. fidelity, synchronicity
Proliferation of point tools supporting different communication modalities, w/ latest trends on unifying them
Examples: IM, video, audio, web conferencing
Communication centric
Focus on characteristics of communications channels, i.e. fidelity, synchronicity
Proliferation of point tools supporting different communication modalities, w/ latest trends on unifying them
Examples: IM, video, audio, web conferencing
Social EnterpriseNetwork Centric
Focus on association and interaction among broad, open, and changing groups
Support continuous, granular and rich awareness of group member activities
Focus on social rather than technical aspects
Examples: Facebook, LinkedIn
Network Centric
Focus on association and interaction among broad, open, and changing groups
Support continuous, granular and rich awareness of group member activities
Focus on social rather than technical aspects
Examples: Facebook, LinkedIn
Work Models are changing
As the way people work within the enterprise changes, so must the Enterprise Architecture Approach
ProcessProcess
ApplicationsApplications
Content and DataContent and Data
PlatformsPlatforms
PoliciesPolicies
Roles and workflow
CRM, ERP, LOB, …
ECM, Business Intelligence
On-Premise Infrastructure
Security, identity, Compliance
From Structure To Flow
Informal Interactions, Collaboration
Social Applications, Social Communities/Networks
Blogs, Wikis, Tags, Social Analytics, Big Data Stores
SaaS, Cloud Services
Social Media Governance and Compliance
Digital WorkspaceDigital Workspace
A Social Layer
A move to a Network Centric model rather that just collaboration or workflow
Business ProcessBusiness Process
Social LayerSocial Layer
Integration LayerIntegration Layer
InfrastructureInfrastructure
ApplicationsApplications
Users(Mobile)
Users(Mobile)
Users(Cloud)Users
(Cloud)Users(Web)Users(Web)
SecuritySecurity
A Social Enterprise Architecture
The changing nature of the Enterprise requires a rethink of what components make up the Architecture
Source: Mike G
otta, Cisco
From App and Silos to Social embedded into Work
Moving beyond separate applications in silos, to social flow of work integrated with apps and a “social layer”
Source: Dion Hinchcliffe
Use Cases for the Application of Social
‘R’ Ray Wang’s 43 use cases. Shows application across the Enterprise
Social Enterprise and Big Data
Big Data – (using >1TB of data) from inside/outside the enterprise is important in applying/using social
What Happened?
Why did it happen?
What is happening?
What is likely to happen?
How can I make it happen?
‘It not about Information Overload, It’s about Filter Failure’, Clay Shirky
Roles and Practices
Architect roles are also starting to change
Organisational Architect
Sociologist, Psychologist, Anthropologist, Social Scientist
Information Architect
Social Analyst, Social Network Analysis, Semantic Analyst
Solution Architect
Community Management, Social Solutions Architect
Technical Architect
Social Graph, Social Web Architect, Big Data Architect
• The Social Enterprise model will change how enterprises work inside and out – building ecosystems and collaboration(s)
• Enterprise Architecture Practice needs to change to adapt to this new way of working – a networked enterprise
• It will require cultural and people change as well as transforming the technology landscape
• To scale and integrate into the enterprise will require significant time and effort – but will reap major benefits for those who success
Enterprise Architecture is key to enabling the Social Enterprise
The Social Enterprise is coming
Innovative and Agile Enterprises are rethinking their businesses and applying Social and leveraging big data.
Alpesh Doshi, Fintricitye: [email protected]: +44 870 020 1656, m: +44 7973 822820Linkedin: www.linkedin.com/in/alpeshdoshiTwitter: @alpeshdoshiw: www.fintricity.comb: www.alpeshdoshi.com
Questions?