delivering a sustainable future for direct mail
TRANSCRIPT
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Delivering A Sustainable Future for Direct Mail
The Government’s environmental priorities and
review of waste policies
The SMP Annual Conference: 19 May 2011
Simon Dawes, Policy Adviser – Waste Programme
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Coalition Government priorities for Defra
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A strong and sustainable green economy
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Drive a “zero waste” agenda
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Waste Review: context
• Waste matters
• Ensure our policies:
• reflect the Government’s ambition to be the greenest ever
• respect short-term constraints on spending and focus on growth
• support transition to a green economy and low-carbon economy
• contribute appropriately to energy policy
• Changing role of Government
• De-centralisation, de-regulation, localism and big society
• Good progress over last 10 years, but need to go further
• household recycling rates = 40%, business recycling rates > 50%
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European priorities – the revised WFD
• The five step “waste hierarchy” will become a priority order
in law
• Waste prevention – Member States to have programmes by
2013
• Recycling target of 50% of waste from households by 2020
• Separate collections for key waste streams, including paper,
by 2015 – the intention is to have collection systems that
deliver quality recyclables
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Waste Review: applying the hierarchy
Responsibility Deals
Product Design SCP ProgrammeWaste Prevention
ProgrammesEU, national, & local
targetsProducer
ResponsibilityResponsibility DealsGuidance & advice
Renewable Energy targetsROCsETS
Renewable Heat IncentiveAD Implementation
Landfill DirectiveLandfill Tax
LATSPFI programme
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Waste Review: Vision & Challenges
• Review has a 2030 horizon but with a clear focus on what can be delivered
in this Parliament.• Aims to deliver a Zero Waste Economy: not an economy where no waste is produced or
landfilled, but one where all material resources are fully valued – financially and
environmentally – and are re-used, recycled or recovered wherever possible.
• Principal challenges:
• Preventing waste wherever it occurs
• Helping local communities to develop local solutions for collecting and dealing with
waste
• Continuing to increase recycling rates of both households and businesses
• Collection systems deliver material streams of a sufficiently high quality
• Energy from waste which cannot be recycled provides a valuable resource to local
communities and businesses and helps with our renewable energy targets
• Continuing to drive waste away from landfill. Disposal is the option of last resort.
• An effective approach to tackling waste crime
All Delivered in context of LOCALISM and BIG SOCIETY
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Why Direct Marketing?
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Direct Marketing: progress to date
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Government’s ask
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Government’s offer
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You are not alone!
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Thank you for your attention