deliver on your innovation goals with ibm bluemix

IBM BluemixDigital Innovation Platform

www.bluemix.net

Deliver on your innovation goals with IBM Bluemixby Carl Osipov / @CloudsWithCarl

Agenda

• Rationale for a Digital Innovation Platform • Introduction to IBM Bluemix• Demonstrations• Case Studies• Q&A

IBM…how you’ve changed!Acquired & created capabilities to augment & scale cloud portfolio§ $2B spent on Softlayer in 2013§ #1 Hybrid Cloud Computing

Infrastructure as a Service (IaaS) Provider (IDC)

§ $1B investment to support IBM BlueMix and hybrid cloud

§ Bluemix is the fastest growing Cloud PaaS according to ESG

§ Bluemix is the world’s largest open source Cloud Foundry Foundry deployment

Exited commoditized businesses that no longer fit IBM strategy

§ DRAM 1999

§ Network 1999

§ Flat Panel Displays 2001

§ Hard Disk Drives 2002

§ Personal Computers 2005§ Printers 2007

§ Retail Store Solutions 2012

§ Customer Care BPO 2013

§ x86 Servers 2014

4© IBM Corporation 4© IBM Corporation

“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize

Design Thinking

ContainersExtreme

Agile

IoT

APIsMicro

services

Tooling

Runtimes

5© IBM Corporation ©2016 IBM Corporation

In the next 3-5 years,

54%of CxOs expect challenges from

competitors outside their industry.

“The ‘Uber syndrome’ – where a competitor with a completely different business model enters your industry and flattens you.”Judy Lemke, CIO, Schneider, United States

Uber obtained

$8.71Bin total funding over a period of 7

years starting in 2009.

6© IBM Corporation

Challenges in delivering innovation for the enterprise

•How to rapidly deliver new, innovative applications, leveraging modern architectures?

•How to modernize existing applications to enable them for faster delivery and innovation?

•How to adapt culture, tools and processes to succeed?

<1Successful mobile projects achieve payback in less than a year

Year to ROI

7© IBM Corporation [email protected]

www.bluemix.netIBM BluemixDigital Innovation Platform


Consumer ManagedService Provider Managed

Traditional IT vs. Cloud Computing Service Models

Infrastructure as a Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Platform as a Service

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Code

Data

Runtime

Middleware

OS

Virtualization

Servers

Storage

Networking

Software as a Service

Traditional IT – On-premise or Hosted


1M

180,000+

Bluemix In Numbers

Users since Jan 1st 2016

Cloud Foundry, OpenStack, and Native Container public deployment

Largest

New Application starts per month

1.5B+ API calls per day

10© IBM Corporation [email protected] https://www-03.ibm.com/press/us/en/pressrelease/50249.wss


Bluemix is built on IBM SoftlayerThe highest performing cloud infrastructure availableGlobal network of networks• Public, private, and management networks all separate• More than 2,000Gbps between data centers and network points

of presence (PoPs)• Unmetered inbound public bandwidth and fully unmetered

bandwidth between data centers

A different kind of data center• Every location designed, built, and operated to the same

standardized, “pod” based spec• 24/7 on-site security and rigorous controls• Expanding to 40 data centers worldwide

Entirely automated• SoftLayer API controls everything - more than 3000 documented

methods and 180 distinct services• Bare metal and virtualized servers in the same platform

Dallas

London

Sydney

How do I get started? Sign up in minutes. Pay for what you use.

• 30 day trial (no credit card required) -Designed to allow testing of an entire application on the platform

Friction free adoption

• Free tier for every service - encourages experimentation of new services for applications already running on Bluemix

• Pay-as-you-go - optimized for flexibility, no term commitment

Multiple Commitment Models

• Subscription - term based optimized for cost, discounted from pay as you go rates

• Zero to coding in less than 5 minutesSelf Service

• Credit card over the web in many countries -or through your IBM rep

Demonstration


Bluemix is built on 4 key open compute technologies: OpenWhisk, Cloud Foundry, Docker, and OpenStack, and delivered by 3 deployment options: Public, Dedicated and Local.

Your Own Hosted Apps / Services

Platform Deployment Options to meet Workload Requirements

BluemixPublic

BluemixDedicated

BluemixLocal*

Powered by IBM SoftLayer In Your Data Center

Flexible Compute Options to Run AppsContainers Virtual Machines

DevOpsTooling

+

Integration& API Mgmt

+

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

+

It extends each of these with a growing number of services, robust DevOps tooling, integrationcapabilities, and a seamless developer experience.

US-South, EU-GB, AU-SYD

Event Runtimes Instant Runtimes

What does Bluemix provide?


A broad range of IBM and 3rd Party Services available

Analytics

Commerce

Security

Watson

Healthcare

Bluemix Cloud Foundry Quick StartA range of sophisticated programming language & quick start boilerplates

Demonstration


Watson on Bluemix

Reason

Listening

Vision

Speech

Learning

Cognitive systems create a new partnership between people and computers, that enhances, scales, and accelerates human expertise


Beyond sentiment analysis

• Understands me• Engages me• Establishes trust

Who is this individual like? What does she believe?

What motivates her?

Adjust interaction responses to match the personality of the individual

Cognitive Analytics

=+Text

AnalyticsPsycholinguistic

Analytics

Demonstrationhttp://www.ibm.com/watson/developercloud/personality-insights.html

Bluemix: Core Use CasesMobile Back Ends

APIs and On-Prem Integration Analytics and Reporting

Web Applications• Enabling online experiences in the physical

store for retail• Leverages BlueMix for data collection APIs and

dashboards• Reduction of infrastructure setup from days

to minutes by moving off of a pure IaaS

• Back end services replacing custom code hosted on IaaS (e.g. Push Notification)

• Cloud Code for offloading business logic from the mobile client

• Integrated into iOS and Android native applications using BlueMix SDK

• Providing APIs that are integrated into the BlueMix experience

• Leveraging existing on premise databases and technologies

• Building mobile applications that connect to on-prem data via Bluemix

• Embed IBM Cognos business intelligencecontent into apps

• Use IBM Analytics Warehouse to store and analyze business data

• Gain immediate visibility and control over app performance and availability

Demonstration

23Page© 2016 IBM Corporation

Mobile Services


Data & Analytics ServicesSparking Innovation and Action

Turn new data into new value with IoT

Internet of Things FoundationSet up and manage your connected devices


Enterprise FitDifferentiating ContentCultural TransformationPath to a new way to work

EnterprisesStartupsInstantaneous productivityStart small, grow infinitelySophisticated, consumable servicesMarketplace

What are companies doing with Bluemix

26

Early client successes


The Weather Company

Planes

Cars

Trains

Beacons

Nature

SmartphonesBarcodes

Buildings

Thermostat

Wipers

Wearables

Satellites

Weatherstations

Every day, The Weather Company’s sophisticated models analyze data from:

2.2 billion weather forecast reference points

40+ million mobile devices

100TB of 3rd party data ingested

Data from 50K flights per day

The platform to handle a storm of next-generation data

Feb 2014Public PaaS5 Services

June 201435 services

New pricing structure

Nov 2014Bluemix Dedicated

London Region70 services

Feb 2015Virtual Machines

Containers100+ services

Jan 2016Bluemix LocalSydney Region140+ services

2+ Years of BluemixEvolution based on customer need:• More compute choices • Deployment flexibility • Increased support for hybrid scenarios• Deeper foundation services • Further depth of control for IT admins• Improved performance and scale of open source

Why Build with IBM Bluemix?

§ Get your app to your users quicker and with less effort

§ Focus on your code and forget about the infrastructure

§ Use the languages, runtimes, and frameworks that you know

§ Enhance your app with IBM and partner provided services

§ Integrate your on-premise systems with a cloud platform

§ Build with the development tools that work best for you

[email protected]

Questions?@CloudsWithCarl


Thank YouMerci

Grazie

Gracias

Obrigado

Danke

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IBM BluemixDigital Innovation Platform

www.bluemix.net

GET STARTED TODAY

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