deliver cross-platform b2c ecommerce experience with magento & phonegap
TRANSCRIPT
CIGNEX Datamatics Confidential www.cignex.com
Webinar
Deliver Cross-platform B2C eCommerce Experience
with Magento & PhoneGap
Date: September 3, 2015
Name: Mrunmayi Desai
Title: Practice Lead, WCM & eCommerce
Email: [email protected]
CIGNEX Datamatics Confidential www.cignex.com
• B2C Commerce & Mobility – The Scenario
• Choosing the Right Approach with PhoneGap
• Magento & PhoneGap – Make Your eStore Mobile
• Case Study: Omni-channel e-Commerce Accelerating Sales
• Demo
• About CIGNEX Datamatics
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Today’s Topics
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Why eCommerce?
An Effective Sales Channel to Increase Revenue
Online retail to be a
$435 Billion Industry by 2017 and till 2018
Forester Research
11% of total U.S. retail sales will be done via web
Forester Research
By 2017
25% of eCommerce Sales will be done from mobile devices
eMarketer, 2013
Build Brand by Increasing Reach
Showcase What Sells
Advertising
Higher In-store Footfalls
Leverage Festivals & Events
Consumer Loyalty
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Why Mobile?
Always
On
With Us
Connected
71% Search converts to Sales
59% Purchase on Smartphones
79% Use Smartphone to help
with Shopping 74% Make Purchase Based on
Smartphone Search
Source: Digital Marketing Trends Of 2015
Mobile 1st Should be the Strategy for an eStore
CIGNEX Datamatics Confidential www.cignex.com 5
Choosing the Right Approach
Mobile Web
Website tuned to work well on the small screens of a mobile device, can be accessed any time by the web browser of any mobile device
Native Mobile App
A custom application built for a specific type of device, must be downloaded & installed on the phone before it can be used
Hybrid Application
A mix of Mobile Website & Native Mobile application, leveraged to deliver a mix of web content and native capabilities
Responsive Design
Web design aimed at crafting sites to provide an optimal viewing experience - easy reading & navigation across wide range of devices
PhoneGap Fits the Right Approach
CIGNEX Datamatics Confidential www.cignex.com
Action Cross Platform Native Code
HTML Support Y Limited
JS Support Y N
CSS Support Y N
Easy to Develop Y N
Complexity Less More
Scalability Less Y
Performance Average Excellent
UI Flexibility Average Complex
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The Difference – Cross-Platform VS Native Code
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PhoneGap – An Open Source Framework for Enterprise Mobile Apps
Native, Hybrid & Web on all Platforms
Integrate Cross Channel Marketing
Mobile Application Management
Enterprise Support & Training
• Open Source Framework
• Contributed to Apache Software Foundation (ASF) under the name Apache Cordova
• Downloaded over 1 million times & used by over 400K developers
• Future-proofed to work with browsers
Wrap the app with
PhoneGap
Deploy to Mobile
Platforms
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B2C e-Commerce Store
Unified B2C e-Commerce Store Rich UI, Responsive, Collaborative
Flexible, Scalable
• Ease of catalog management • Promotions & Rewards • CRM • Collaboration • Reports & Dashboard
Internal Users
• Scalability • Product catalog • Business user control • Search • Agility • Reporting & Analytics • Standards • Interoperability
Technical Considerations
Enhanced Customer Experience | Increase in Sales
• Omni-channel • Product catalog • Order management
• Ease of ordering • Tracking • PoD
• Search • Payment
Customers
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Magento & PhoneGap – Make Your Store Mobile
Cross-Platform B2C eCommerce Store
Seamless Responsive Design
Personalization Drive Sales
Magento – Open Source e-Commerce Platform
Content Management
PhoneGap - Open Source Framework
Accelerometer Camera
Contacts
Compass File
Merchandising Capabilities
Exclusive Experience
Geolocation
Media Network
Notification Storage
API
API
CIGNEX Datamatics Confidential www.cignex.com 11
Omni-channel e-Commerce Accelerating Sales e-Commerce – B2C
Retail
Responsive Design | Product & Order Management | Multi-Country | Multi-Currency
Features: • 5000+ products across 100+ categories
• Integration - Accounts, Payment
Gateway, CRM, SMS Gateway, Warehouse Management & Rewards System
• Average Daily Orders – 100
• Successful Orders – 1942
• Items Sold – 3152
• Revenue Generated - TK 5,811,418.48 (~ $75K)
CIGNEX Datamatics Confidential www.cignex.com
Demo 3
PhoneGap
QR Code | Voice Search | Augmented Reality
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CIGNEX Datamatics
0
8
#1
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License Cost Option
Open Source Products
Open Source Consultants
Pure Play Open Source Services Company
Open Source Implementations
Global Offices
Open Source Community Contributions
Open Source Books Authored
Business Engagement Platforms
13+
5+
5000+ 500+ 500+
CIGNEX Datamatics Confidential www.cignex.com 17
Our Capability
Portals, Content & Collaboration Portals Enterprise Integration Identity Relationship Management
Business Engagement Platform Digital Engagement Platform (DxEP) Employee | Supplier | Customer | Partner Franchise Management Platform (FMP™) Reputation Management Platform (RMP™)
Big Data Big Data Integration & Analytics Platform (Panaromyx™) Social Media Analytics, Text Analytics Personality Insights
Open Source Consulting Application Modernization
OpeRA™ - Open Source Readiness Assessment Legacy Migration
Application Development & Management Services Development, Support, Refresh, Performance Management and Managed Cloud Services
Testing UX/UI
Solutions
Platforms Services
Enterprise Content Management Document Management Web Content Management Learning/Knowledge Management Imaging and Scanning - OCR/Digitization Enterprise Search BPM/Workflow
E-Commerce B2B e-Commerce B2C e-Commerce
Big Data Analytics Data Integration Legacy Modernization Real-time Analytics / Modeling
Internet of Things (IoT) IOT Reference Architecture Vitalstatistyx™
CIGNEX Datamatics Confidential www.cignex.com 18
Magento Practice
• Silver Solution Partner
• Team Size: 50+ PHP Developers | 18 Magento Certified Developers
• Deployed over 40+ PHP (Drupal & Magento) Solutions
• 20+ Successful Magento Deployments
• Community Contributions
• Drupal Connector, Chase PaymentTech
CIGNEX Datamatics Magento Practice
• Consulting
• Development and Deployment
• Customization and Migration
• Integration - Portal, WCM, CRM, IRM, Custom modules, Adobe Flash,
SSO, Payment Gateways etc.
• Support/Maintenance
• Managed Cloud Services
• Performance Tuning
CIGNEX Datamatics Magento Services
CIGNEX Datamatics Confidential www.cignex.com
Representative - B2B & B2C Implementations
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Others
Manufacturing &
High Tech
Retail
Others
CIGNEX Datamatics Confidential www.cignex.com
Thank you
www.cignex.com
Contact Us
Sales: [email protected] | Jobs – [email protected] | Others – [email protected]
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