Deliberate vs. Emergent Strategies

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<ul><li> 1.</li></ul> <p> 2. How did Forest become successful?<br /> 3. Learning Objectives <br />Understand how strategy is made<br />Understand the difference between intended and realized strategy<br />Understand the need for a balance between strategic design and emergence<br /> 4. Pattern in a stream of decisions (Mintzberg, H. &amp; Waters, J.)<br />How does Strategy form in Organizations?<br /> 5. Overview of Deliberate vs. Emergent Strategies<br />Deliberate Strategy<br />Planned<br />Entrepre-neurial<br />Ideological<br />Umbrella<br />Emergent Strategy<br />Process<br />Unconnected<br />Consensus<br />Imposed<br /> 6. Planned<br />Formal plans<br />Precise intentions<br />Central leadership<br />Controllable &amp; predictable environment<br />Entrepreneurial <br />central vision<br />Vision of single leader<br />Adaptable to new opportunities<br />Types of Strategies (detailed)<br /> 7. Ideological<br />Shared beliefs<br />Intentions as collective vision<br />Proactive organization<br />Umbrella<br />Leadership in partial control<br />Defined strategic boundaries <br />or targets<br />Types of Strategies (detailed)<br /> 8. Process<br />Origination in Process<br />Leadership controls process<br /> aspects of strategy<br />Unconnected<br />Most straightforward<br />doing your own thing <br />approach<br />Types of Strategies (detailed)<br /> 9. Consensus<br />Mutual adjustment<br />Not driven by any intentions <br />of a central management<br />Imposed<br />Forced by Environment or <br />outside individual<br />Most emergent<br />Types of Strategies (detailed)<br /> 10. How did Forest become successful?<br /> 11. More Case Studies<br />Google China Entry? <br />Westin Heavenly Bed?<br />Honda US Entry?<br /> 12. Environment becoming more and more unpredictable<br />Both important<br />Do not limit yourself to what is already known or understood<br />Create an environment where mistakes are tolerated<br />Take Aways<br />We shall get nowhere without emergent learning alonside deliberate planning<br /> 13. Mintzberg, H., Waters, J. Of Strategies Deliberate and Emergent, 1985<br />http://www.flatworldknowledge.com/node/29041#web-29041<br />http://pdfcast.org/pdf/strategic-management<br />Hill, C. &amp; Jones, G. Strategic Management, an integrated Approach<br />Wikipedia, http://en.wikipedia.org/wiki/Westin_Hotels<br />http://www.managementaccountant.in/2008/05/honda-50cc-bikes-story-of-imposed.html<br />References<br /></p>