delheim presentation nora europe may 2011 short version
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On the slopes of the Simonsberg, near Stellenbosch, South Africa
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Smart SustainabilityHERITAGE,
LAND & PEOPLE
SOCIAL RESPONSIBILITY
CONSERVATION
WINE TOURISM
PUBLICRELATIONS
COSTS
BRAND &PROFIT
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The beginnings1938 : Hans & Deli
Hoheisen
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1916, at 11 years oldHans Otto Hoheisen
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1990, at 85 years oldHans Otto Hoheisen
Letter from Nelson Mandela to Hans Hoheisen, responding to his gift of 14 500 ha of land adjacent to the Kruger National Park, the largest privately-funded donation of land in South Africa, to the WWF for conservation:
“On this day it is you who should be receiving gifts but instead – and it is a measure of your commitment to conservation and this country – you have presented the nation with a magnificent gift of enduring and immeasurable value.”
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Delheim’s Crèche
22 children and 3 babies in day careat the farm’s community centre
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2000 – Before Alien Clearing
2006 – After
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Eco Tourism
365 days a year
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DamageControl:
Inaccurate article in
TaenkMagazine re
social conditions ofDelheim farminhabitants
ANNUAL WOOLWORTHSETHICAL AUDIT
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Costs
Decrease Increase
Social responsibility & conservation
Long-term production costs
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South African wines:profit margins threatened
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Is it a bird? Is it a plane?
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