312 H Street, Crescent City, California 95531Phone:(707) 464-2141 Fax:(707) 464-5102

www.triplicate.comA publication of Western Communications, Inc.

GET VISUAL IMPACT WITHPRINT ADVERTISING

Effective February 1, 2013

Published 3 days a week, Tuesday, Thursday andSaturday. Located approximately 360 miles north of SanFrancisco and 340 miles south of Portland. Owned byWestern Communications, Bend OR. Sister papers include:Baker City Herald (Baker City, OR), Curry Coastal Pilot(Brookings, OR), La Grande Observer (La Grand, OR), The BendBulletin (Bend, OR), the Redmond Spokesman (Redmond, OR)

and The Union Democrat (Sonora, CA).

INDEX1. Personnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 22. Payment Terms . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 23. Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 24. Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 35. ROP Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 36. Color Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 37. Classified Rates . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 4

Class Display RatesClass Liner RatesLegal Rates

8. Preprint Insert Rates . . . . . . . . . . . . . . . . . . . .Pg. 4-59. Online Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 510. Additional Services . . . . . . . . . . . . . . . . . . . . . . .Pg. 511. Specialty Pages/Days/Features . . . . . . . . . . . . .Pg. 512. Ad Requirements & Sizes . . . . . . . . . . . . . . . . . .Pg. 5

ROP SizesClass Display Sizes#Other Sizes

13. Impact of Ad Sizes . . . . . . . . . . . . . . . . . . . . . . . .Pg. 614. Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Pg. 6

1. Personnel

Publisher . . . . . . . . . . . . . . . . . . . . . . . .Michele Thomas(707) 464-2141 mthomas@triplicate.com

Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Richard Wiens(707) 464-2141 rwiens@triplicate.com

Regional Ad Director . . . . . . . . . . . . . . . .Cindy Vosburg(707) 464-2141 or (541) 469-3123 cvosburg@triplicate.com

Production Quality Contorl . . . . . . . . . .David DeLonge(707) 487-7100 ddelonge@triplicate.com

Circulation Manager . . . . . . . . . . . . . . . . . . .Brad Barnes(707) 464-2141 bbarnes@triplicate.com

Information Services Manager . . . . . . . . . . .Kyle Curtis(707) 464-2141 kcurtis@triplicate.com

2. Payment TermsAdvertising must be prepaid until credit is approved.Political ads, ads of public controversy, going-out-of-businessads and ads taken with temporary addresses must be pre-paid prior to publication. VISA, MasterCard, Discover andDebit Cards payments are accepted.

Customers who have an approved credit application on fileare billed monthly. A 1.5% monthly service charge isapplied to bills not paid within 30 days.

3. Policies

All advertising should be in good taste as to form, subject matter,wording, size, i l lustration and composit ion. The publisher reserves the right to revise, edit, reject or cancel anyadvertisement at any time.

All ads, advertising copy, photos, illustrations and web materialsprepared by the Del Norte Triplicate staff become the property ofthe newspaper and may not be reproduced for any other usewithout explicit prior written approval by the publisher.

Political ads will include “Paid for by” and an address or phonenumber within the ad.

Contracts are for the use of individual advertisers only. Advertising space will not be sold by The Del Norte Triplicate forthe purpose of resale or brokered to others.

Omission and Error: Every effort is made to avoid errors. In theevent of a mistake in an ad, the newspaper will be responsible forerrors only to the extent of the space involved. The advertisermust notify the newspaper of corrections prior to the nextpublication. It is agreed that the Del Norte Triplicate is not to beheld responsible for errors in publication, except wherecorrections marked on the advertising proof by the client have notbeen properly made. It is agreed that the Del Norte Triplicateaccepts responsibility for errors only on the first insertion of theadvertisement. It is further agreed that in no case shall thenewspaper be held liable for selling merchandise at a lower pricepublished in error or other losses. Claims for errors will beconsidered if made within 30 days following publication.

Publisher reserves the right to revise advertising rates upon 30days written notice, and the right to set additional rates for specialpromotions or publications.

Ads less than one full page must be bordered. Ads that resemblenews copy must be labeled “Paid Advertisement.”

Retail advertising rates on this card are for run-of-paper (ROP)positioning. The Del Norte Triplicate will attempt to honor allposition requests, but we cannot guarantee that your ad will be ona particular page or in a specific section. Position may beguaranteed by page if available, but not the location of an ad onthat page, for an additional surcharge of 25% of the total cost ofthe ad. At certain times of the year, we may reach capacity tohandle color advertising. The Earlier reservations are submitted,the less likely problems will occur. In the event that capacity isreached, advertiser requests for color will be filled on a first come,first serve basis.

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4. Deadlines

All deadlines apply for ordering new ads and forcancellations.

ROP & CLASS DISPLAY DEADLINES (Triplicate Only)Publication Day Scheduled by DeadlineTuesday Friday 11:00 a.m.Thursday Tuesday 11:00 a.m.Saturday Thursday 11:00 a.m.

ROP & CLASS DISPLAY DEADLINES (Pilot Only)Publication Day Scheduled by DeadlineWednesday Friday 2:00 p.m.Saturday Wednesday 2:00 p.m.

CLASSIFIED LINER DEADLINESPublication Day Scheduled by DeadlineTuesday Monday 10:00 a.m.Thursday Wednesday 10:00 a.m.Saturday Friday 10:00 a.m.

LEGAL ADVERTISING DEADLINESPublication Day Scheduled by DeadlineTuesday Thursday 11:00 a.m.Thursday Monday 11:00 a.m.Saturday Wednesday 11:00 a.m.

Cancellations: Advertising that is cancelled after deadlinemay be charged a minimum of 50% of the full price.

Holidays: Holidays will require earlier closing times.Deadlines and office hours will change because ofholidays.

5. ROP Rates

Annual Dollar Volume ContractsBudget your advertising for a year and earn substantialdiscounts. Charges in both the Triplicate and the Pilot fordisplay, classified display, color and pre-print insertions allapply to your annual dollar volume.  Discounted rates arebased on total advertising charges bil led over 12consecutive months with signed contract. If Advertiser doesnot meet the contract requirements, the Advertiser will beshort-rated at  the appropriate rate. If Advertiser exceedscontract, Advertiser is eligible for a rebate equal to thediscount of the next contract level.Annual Contract . .Rate/PCI (per column inch) Color Disc.

$1,500 . . . . . . .$10.50 . . . . . . . . . . . . . . . .10% Off$3,000 . . . . . . . .$9.90 . . . . . . . . . . . . . . . .15% Off$6,000 . . . . . . . .$9.40 . . . . . . . . . . . . . . . .20% Off$9,000 . . . . . . . .$9.10 . . . . . . . . . . . . . . . .22% Off

$12,000 . . . . . . . .$8.90 . . . . . . . . . . . . . . . .24% Off$20,000 . . . . . . . .$8.45 . . . . . . . . . . . . . . . .28% Off$30,000 . . . . . . . .$8.25 . . . . . . . . . . . . . . . .30% Off$50,000 . . . . . . . .$7.85 . . . . . . . . . . . . . . . .33% Off

Contract Repeat Rate . . . . . . . . . . . . . . . . . . . . .PCI $7.75Repetition Sells! Any advertisement picked up with no copychanges within 30 days of the first insertion is eligible for thisspecial deal.

Open Rate (Local) . . . . . . . . . . . . . . . . . . . . . . . . .PCI $12.50Open Repeat Rate . . . . . . . . . . . . . . . . . . . . . . . .PCI $8.75

Commissionable Rate (National) . . . . . . . . . . . .PCI $18.50Repeat into the Triplicate or Pilot for only $14.65 pci.Commissionable color: one color $185, full color $420Repeat color: one color $125, full color $305

Non-Profit Rate . . . . . . . . . . . . . . . . . . . . . . . . . . .PCI $9.25For schools, churches and organizations maintaining a 501C3non-profit tax status that can be verified. Repeat Rate $7.75.

Private Party Rate . . . . . . . . . . . . . . . . . . . . . . . . .PCI $9.25For birthdays, anniversaries, memorial ads or anyannouncement not marketing goods or services. Repeat Rate$7.75.

Triplicate/Pilot Combo Rate . . . . . . . . . . . . . . . .PCI $7.75Reach Del Norte & Curry counties at a discount. We can placeyour ad in both the Del Norte Triplicate and the Curry CoastalPilot (Brookings, OR). The ad must run within a week at the initialrate to qualify for this special rate.

Merchant Group Rate . . . . . . . . . . . . . . . . . . . . .PCI $9.70For qualified merchant associations. Repeat Rate $7.75.

Church Directory . . . . . . . . . . .Per Space/Per Week $12.00

Professional Directory . . . . . .Per Space/ Per Week $25.00One of the most consistent ways to market your services. 4week minimum. No prices, points, coupons or time sensitiveinformation (i.e., dates of sales, summer hours, or lunchspecial). Includes 4 weeks online!

Monthly Rate . . . . . . . . . . . . . . . . . .PCI/Per Month $104.00Get monthly exposure with this incredible discounted rate. Admust run 12 consecutive publication dates with no copychanges to qualify for this rate. Includes 4 weeks online! Also,ask us about the “Pinch an Inch” special for the Curry CoastalPilot at $7.25 pci. Must have a min. of 8 insertions, no copychanges and be a 1x2 or 2x2 in size in the Pilot.

New Faces & Places . . . . .(2col.x5in, publishes 3 times) $175.00If you have a new business, new location or new employeethis is the perfect way to advertise regionally at a veryaffordable price! Run your New Faces & Places ad twice in theDel Norte Triplicate and once in the Pilot for just $175. All threeinsertions must run within one week. Call your Triplicate SalesRepresentative for details. Format provided.

6. Color Rates

1 Spot Color . . . . . . . . . .OPEN: $160 / COMMISSIONABLE: $185

CMYK (Full Color) . . . . . . .OPEN: $365/ COMMISSIONABLE: $420

Rates are for standard color inks.Your color purchases apply to your Dollar Volume Contract,and those contract discounts apply to your color charges.Special inks and PantoneTM colors may cost extra. Pick upcolor in your Curry Coastal Pilot ad or repeat in The Triplicatefor an additional discount:

$100 for 1 color / $250 for CMYK (Full Process Color)

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7. Classified Rates

Annual Dollar Volume ContractsAnnual Contract . .Rate/PCI(per column inch) . .Color Disc.

$1,500 . . . . . . . . . . . . . . . .$8.25 . . . . . . . . . . . .10% Off$3,000 . . . . . . . . . . . . . . . .$7.75 . . . . . . . . . . . .15% Off$6,000 . . . . . . . . . . . . . . . .$7.40 . . . . . . . . . . . .20% Off$9,000 . . . . . . . . . . . . . . . .$7.20 . . . . . . . . . . . .22% Off$12,000 . . . . . . . . . . . . . . .$6.95 . . . . . . . . . . . .24% Off$20,000 . . . . . . . . . . . . . . .$6.65 . . . . . . . . . . . .28% Off$30,000 . . . . . . . . . . . . . . .$6.50 . . . . . . . . . . . .30% Off$50,000 . . . . . . . . . . . . . . .$6.25 . . . . . . . . . . . .33% Off

CLASSIFIED DISPLAY RATESOpen Rate (Local) . . . . . . . . . . . . . . . . . . . . .PCI $9.40

Open Pick up Rate . . . . . . . . . . . . . . . . . . . . .PCI $7.50

Commissionable Rate (National) . . . . . . . . .PCI $15.35Pick up into the Triplicate or Pilot for only $12.95 pci.

Repeat Rate . . . . . . . . . . . . . . . . . . . . . . . . . .PCI $6.50

Triplicate/Pilot Combo Rate . . . . . . . . . . . . .PCI $6.50

CLASSIFIED LINER AD RATESDays Cost per 4 lines Cost per additional lines1-3 . . . . . . .$8.00 . . . . . . . . . . . . . . . . . . . . .50¢4-6 . . . . . . .$7.25 per day . . . . . . . . . . . . . . .50¢7+ . . . . . . . .$6.75 per day . . . . . . . . . . . . . . .50¢

Blind Box Rental . . . . . . . . . . . . . . . . . . . . . .Per ad $5.00Mail Forwarding Service . . . . . . . .Additional Charge $5.00

Additional FeaturesPhotos & Graphic Attention Getters . . . . . . . . . . . FREE**Requires the use of additional line space.

Bold, italic, or underlining . . . . . . . . . . . . . . . . . . . $.50One Time Charge.Borders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.00One Time ChargeShading . . . . . . . . . . . . . . . . . . . . . . . . . . . .Per Day $1.00Reverse Text . . . . . . . . . . . . . . . . . . . . . . . .Per Day $2.00

Bargain Corner . . . . . . . . . . . . . . . . .1 Item Per Ad FREE*No purchase necessary! Items for sale of $99 value andunder. Includes 3 insertions into the Del Norte Triplicate and 2into the Curry Coastal Pilot plus FREE placement on bothpapers’ web sites. Limit 1 ad per week, per household.*Private party ads only.

Power Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . $21.00*One full week, 5 lines in 2 newspapers. (Merchandise Only).Includes 3 insertions into the Del Norte Triplicate and 2 intothe Curry Coastal Pilot plus FREE placement on both papers’web sites. No refund for early cancellations *Private party adsonly.

Deals on Wheels . . . . . . . . . . . . . . . Up to 8 Weeks 44.95*Includes insertion into the Del Norte Triplicate and the CurryCoastal Pilot for up to 8 weeks. Plus, you get FREEplacement on both papers’ web sites. 2 vehicle maximum perhousehold. No refund for early cancellations *Private partyads only.

Garage Sale Combo*This package includes up to 6 lines in both the Del NorteTriplicate and the Curry Coastal Pilot plus FREE placementon both paper ’s web sites. No discount for earlycancellations. *Private party ads only

Day 1 Day 2 Day 3Combo Pack $11.50 . . . . . . . . .$17.95 . . . . . . .$19.00Triplicate Only $7.00 . . . . . . . . . .$12.95 . . . . . . .$19.00Pilot Only $7.00 . . . . . . . . . .$12.95 . . . . . . . .N/A

Do not forget your garage sale kit.Kit includes 3 weather-resistant signs, easy pricing stickersand a tip sheet for success! $4 per kit.

CLASSIFIED LEGAL RATESGeneral Legal . . . . . . . . . . . . . . . . . . . . . . . . .PCI $9.40

Fictious Business Name . . . . . . . . . .One Name $94.50 . . . . . . . . . . . . . . . . . . . . . .Each Additional Name $22.00

Abandonment of Business Name . . .One Name $94.50 . . . . . . . . . . . . . . . . . . . . . .Each Additional Name $22.00

Name Change . . . . . . . . . . . . . . . . . . . . . . . . . . . .$132.30

Administer Estate . . . . . . . . . . . . . . . . . . . . .PCI $8.45

Alcoholic Beverage Control . . . . . . . .One Run $60.00 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Three Runs $120.00

Lien Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PCI $9.40

8. Preprint Inserts

Reach all of the Del Norte Triplicate’s circulation, or targetspecial areas with zoned insertion. These rates are perthousand inserts. Sign a contract, and the Del NorteTriplicate’s Dollar Volume Discounts apply. Please call usat (707) 464-2141 for the current amounts needed to matchyour advertising goals.

Pages (Tab or Standard) 4T/2S 8T/4S 12T/6S 16T/8SOpen Rates: $48.00 $52.00 $57.00 $61.00

Annual Dollar Volume DiscountsLevel / discount 4T/2S 8T/4S 12T/6S 16T/8S

$1,500 . . . . . . . .$34.00 $44.00 $48.00 $51.00$3,000 . . . . . . . .$32.00 $42.00 $45.00 $48.00$6,000 . . . . . . . .$31.00 $41.00 $44.00 $47.00$9,000 . . . . . . . .$30.00 $39.00 $42.00 $45.00

$12,000 . . . . . . . .$29.00 $38.00 $41.00 $44.00$20,000 . . . . . . . .$28.00 $37.00 $40.00 $43.00$30,000 . . . . . . . .$27.00 $35.00 $38.00 $41.00$50,000 . . . . . . . .$26.00 $34.00 $37.00 $39.00

Single Sheet Rate: $47 per thousand or $42 per thousandfor contract advertisers. Add $10 per thousand for zoning.Minimum 3,000 copies. Use 60 lb. or heavier paper.Contract Credit: Insert fees earn the same-dollar credittoward display or classified display contract agreements.Maximum size for insert will be 10.75” by 11.25”.Deadlines for placing insert orders is 10 days prior andmaterials are 5 business days prior.

Continued on pg. 5

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Continued from pg. 4

Shipping of Inserts: Other Contact Info:Smith River Plant Phone: (707) 487-7100205 Timbers Blvd. FAX (707) 487-7370Smith River, CA 95567

Inserts should be palletized or in boxes. Inserts are due inSmith River four business days prior to insertion date.Receiving hours are 1 p.m. to 5 p.m. weekdays. ClosedThursdays. A forklift is available. For special appointments,call (707) 487-7100 or (707) 218-8067.

9. Online Rates

Triplicate.com is the premier web site in Del Norte Countyfor local news, sports and weather. Averaging over 4,400daily visits in 2010.

Type Size . . . . . . . . . . . . . . . . RateLeaderboard (720X90px) . . . .Per Month $95.00Leaderboard (bottom) (720X90px) . . . .Per Month $75.00Skyscraper (160X600px) . . . .Per Month $80.00Rectangle (300X250px) . . . .Per Month $55.00Button (180X150px) . . . .Per Month $45.00

Animation adds $10/mo. with a $25 one time creative fee. Allclassified liner ads are posted for FREE. Ask about featuredclassifieds on the home page of triplicate.com or currypi-lot.com for only $1 per day, per publication.

10. Additional Services

Proofing. Display advertisements may be delivered, faxedor emailed to advertisers for proofreading additional proofsover 2 are subject to additiional charges.

Creative Services. Advertisers can take advantage of ourart services which offer artwork, headings and borders at no extra charge. Basic ad design and copywriting is also included with your ad order, at no additionalcost. Staff artist available for custom art/design forindependent projects at $50 per hour. Extra-ordinaryrequests and compositions of advertisements solely forother publications will result in charges of $50 per hour. Wecharge $40 per “send” by email to other papers besides theCurry Coastal Pilot or other WesCom papers.

Co-op Billing. The billing department will gladly provideyour business with a co-op billing statement and tearsheets if you inform your salesperson you are using co-opprior to your ad running.

Tear sheets. Tear sheets are available upon request. E-Tears now available

11. Specialty Pages/Days/Features

Professional Directory . . . . . . . . . . . . . . . . . .Every issueTV Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . .SaturdaysNeighbors Page . . . . . . . . . . . . . . . . . . . . . . . .Tuesdays

(Highlighting weddings, births and other local achievements)

Health Features . . . . . . . . . . . . . . . . . . . . . . .Saturdays*Special rates and deadlines may apply.

Call us for details. Please see our special sections calendar for acomplete listing of all special publications.

12. Ad Requirements & Sizes

GENERAL REQUIREMENTSPrinted offset. 85 line screen preferred for halftones.Electronically submitted ads must be a minimum of 220dpi. All typefaces must be restricted to our standard library.Reverse type smaller than 12 points will not reproducewell. PDF fi les preferred; TIFF and EPS fi les alsoaccepted. You can email ads smaller than 5mb totripads@triplicate.com. Please contact your sales rep forfiles larger than 5mb as other arrangements may need tobe prearranged.

ROP REQUIREMENTSMinimum ad size is 1 column width by 1 inch high. Ads witha width exceeding its height may be charged an additionalpremium. All advertisements will be billed to the nearesthalf inch. Any advertisement that exceeds 18.5 inches(standard) or 10 inches (tabloid) high will be billed at fullcolumn depth.

ROP SIZESFull page size is 6 columns wide by 21 inches high, plus.25 inches allowed for folio line. Billed at 129 columninches per page. Space between columns is 1 pica

Width Picas/pts. Inches 1 column . . . . . . . . . . . . . . . . . . .9p8 . . . . . . . . . .1.6111”2 columns . . . . . . . . . . . . . . . . . 20p4 . . . . . . . . .3.3889”3 columns . . . . . . . . . . . . . . . . . 31p0 . . . . . . . . .5.1667”4 columns . . . . . . . . . . . . . . . . . 41p8 . . . . . . . . .6.9444”5 columns . . . . . . . . . . . . . . . . . 52p4 . . . . . . . . .8.7222”6 columns . . . . . . . . . . . . . . . . . 63p0 . . . . . . . . . . .10.5”Double Truck . . . . . . . . . . . . . . 132p0 . . . . . . . . . . . . .22”

CLASS SIZESFull page size is 9 columns wide by 21 inches high, plus .25inches allowed for folio line. Billed at 193.5 column inchesper page. Space between columns: 1 pica

Width Picas/pts. Inches 1 column . . . . . . . . . . . . . . . . . . .6p6 . . . . . . . . . .1.0833”2 columns . . . . . . . . . . . . . . . .13p6.75 . . . . . . . .2.2604”3 columns . . . . . . . . . . . . . . . . .20p7.5 . . . . . . . . .3.4375”4 columns . . . . . . . . . . . . . . . .27p8.25 . . . . . . . .4.6146”5 columns . . . . . . . . . . . . . . . . . .34p9 . . . . . . . . .5.7917”6 columns . . . . . . . . . . . . . . . .41p9.75 . . . . . . . .6.9688”7 columns . . . . . . . . . . . . . . . .48p10.5 . . . . . . . .8.1458”8 columns . . . . . . . . . . . . . . . .55p11.25 . . . . . . . .9.3229”9 columns . . . . . . . . . . . . . . . . . .63p0 . . . . . . . . . . .10.5”Double Truck . . . . . . . . . . . . . . .132p0 . . . . . . . . . . . .22”

OTHER SIZESTABLOIDFull page size is 4 columns wide by 10.25 inches high, plus.25 inches allowed for folio line. Billed at 60 column inchesper page.

Tabloid Modular Size Width Height 1/8 Page . . . . . . . . . . . . . . . . .5.0417” . . . . . . . .2.4375”1/4 Page . . . . . . . . . . . . . . . . .5.0417” . . . . . . . .5.0417”1/2 Page Horizontal . . . . . . . . .10.25” . . . . . . . . .5.0417”1/2 Page Vertical . . . . . . . . . . .5.0417” . . . . . . . . .10.25”Full Page . . . . . . . . . . . . . . . . . .10.25” . . . . . . . . . .10.25”Center Spread . . . . . . . . . . . . . .21.5” . . . . . . . . . .10.25”

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67.23.13

13. Impact of Ad Sizes

14. Circulation

Six month Average from Spring 2011 Tuesday and Thursday . . . . . . . . . . . . . . . . . . . . . . .4,832Saturday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,090

L a r g e B o x4 x 6

S q u a r e2 x 3

Thumbnail1 x 2

P i l l a r2 x 5

P A G E F O L I O – . 2 5 ”

3 / 4 P a g e5 x 1 8

P A G E F O L I O – . 2 5 ”

F u l l P a g e6 x 2 1 . 5

P A G E F O L I O – . 2 5 ”

H o r i z o n t a l H a l f P a g e6 x 1 0 . 5

B o x3 x 5

P A G E F O L I O – . 2 5 ”

T o w e r3 x 7

V e r t i c a l H a l f P a g e3 x 2 1 . 5

P A G E F O L I O – . 2 5 ”

Q u a r t e r P a g e3 x 1 0 . 5

P o s t c a r d3 x 3

B u s i n e s s C a r d2 x 2

P A G E F O L I O – . 2 5 ”