del mar race track + fairgrounds + play and destroy 2014- compressed-graff
TRANSCRIPT
![Page 1: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/1.jpg)
DEL MAR RACE TRACK+ SAN DIEGO FAIR 2014
![Page 2: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/2.jpg)
FAIRGROUNDSHIGH 5’S
• Perfect Serve• Perfect Visibility
• 17 Coolers• 6 Ice Barrels
• Perfect Menu• Right Price• Bull Store
![Page 3: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/3.jpg)
DEL MAR FAIRGROUNDS- 2014 Process Improvements
Wings Team Sample Vendors Pre-Fair• Sell Sheet Delivered with Cans
Non-Trad + RBDC + ON-P Blitz Pre-Fair• 4 Days in Field Cold Calling
Premier Menu Support in Beer Gardens• Improved Placement
![Page 4: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/4.jpg)
DEL MAR FAIRGROUNDS- Food Vendors
![Page 5: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/5.jpg)
DEL MAR FAIRGROUNDS- Food Vendors
![Page 6: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/6.jpg)
DEL MAR FAIRGROUNDS- Beverage Carts
![Page 7: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/7.jpg)
DEL MAR FAIRGROUNDS- Coffee Stands
![Page 9: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/9.jpg)
FAIRGROUNDSALES
• + 48% Volume Increase!
• 2014 = 221 Cases• 2013 = 149 cases• 2012 = 78 cases• 2011 = ZERO
![Page 10: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/10.jpg)
TOPS AND FLOPS CLICK FOR VIDEO RECAP
Tops 14 New points of distribution
All SKU’s sold Big Win - Beverage Carts new vendor for 2014
Largest Red Bull vendor at fair 60cs Sold with Perfect Visibility at each point
Complete 360 Cell Team Activation Wings Team sampling vendors pre-fair Non-Trad blitz pre-fair RBDC delivery trucks Geoff Aaron motocross stunt show to offset PA spend On-Premise planned and executed sales process/cycle start to finish
Flops Incorporate Fair into scheduled RBDC route plan to maximize vendor reorders Credit card payment processing would expedite transactions Edition rainbow packs needed to increase distribution
![Page 11: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/11.jpg)
RACE TRACK HIGH 5’S
• Perfect Serve• Perfect Visibility
• - 51 Coolers• Perfect Menu• Right Price• Bull Store
![Page 12: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/12.jpg)
RED BULL ASSETS @ THE TRACK
• Tour Bus• LTA DJ Stand• Big Red
• PB Shore Club Staff Incentive
![Page 13: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/13.jpg)
Del Mar Race Track Opening Day
![Page 14: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/14.jpg)
Del Mar Race Track Opening Day
![Page 15: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/15.jpg)
Del Mar Race Track Opening Day
![Page 16: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/16.jpg)
Del Mar Race Track Opening Day
![Page 17: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/17.jpg)
Del Mar Race Track Opening Day
![Page 19: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/19.jpg)
TOTAL SALES• +32% Volume Increase• 2014 = 1310 cs• 2013 = 992 cs• 2012 = 923 cs• 2011 = 834 cs*Fairground + Race Track Summerand Fall Season
![Page 20: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/20.jpg)
TOPS AND FLOPS CLICK FOR VIDEO RECAP
Tops Perfect Serve property wide Perfect Visibility at all bars
51 Coolers Placed Perfect Menu w/ Right Price Red Bull Editions distribution at select high volume bar locations New and additional Fall race season in November will boost Red Bull sales
Flops Work to lower Red Bull price point to $5 next contract (Same price as Water) Red Bull Tour Bus needs better placement for optimum attendance
Shaded area would be ideal More Red Bull distribution points near Tour Bus would increase impulse purchases
![Page 21: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/21.jpg)
RED BULL PLAY AND DESTROY
@ DEL MAR RACE TRACK
November 15th, 2014
![Page 22: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/22.jpg)
CPC• Cans Sold = 168• Attendance = 175 • CPC = 0.96
![Page 23: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/23.jpg)
Red Bull Play and Destroy
![Page 24: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/24.jpg)
Red Bull Play and Destroy
![Page 25: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/25.jpg)
Red Bull Play and Destroy
![Page 27: Del Mar Race Track + Fairgrounds + Play and Destroy 2014- compressed-Graff](https://reader031.vdocuments.mx/reader031/viewer/2022030308/58ed45171a28ab9e0e8b4617/html5/thumbnails/27.jpg)
TOPS AND FLOPS CLICK FOR VIDEO RECAP
Tops 0.96 CPC Perfect Outlet Integrated top 3 universities in San Diego using Face Book social media contest
USD UCSD SDSU
Crowd Surfing! Expanded relationship with Del Mar Race Track
Play and Destroy was foundation for College Day Critical event to build interest during inaugural fall race season
Flops Big Red cancelled last minute due to insurance reasons