déjà vu?
DESCRIPTION
Déjà Vu?. Comcast Spotlight: Constant Evolution. Comcast Spotlight: Constant Evolution. Comcast Platforms. Regardless of Age Group, TV Still Rules in Building Name Recognition. Cable Continues to Outperform Broadcast. Ad-Supported Cable. Total National & Local Broadcast TV**. -36%. +27%. - PowerPoint PPT PresentationTRANSCRIPT
Total National & Local Broadcast TV**
Ad-Supported Cable
+27%
99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09
Cable Continues toOutperform Broadcast
Source: Cable television Advertising Bureau, 4Q-3Q season, 06/07. Shares based on sum of all sources (not HUT)**Includes ABC/CBS/NBC/FOX/WB/UPN/PAX affiliates and local indies.
-36%