• Talking about the same things again and again

http://www.flickr.com/photos/djou/139156784

• Repetition

http://www.flickr.com/photos/jeena/8723831952

• No effect

http://www.flickr.com/photos/jstephenconn/3847233358

http://www.flickr.com/photos/hfiguiere/4802869688

http://www.flickr.com/photos/leesean/5114553800

http://www.flickr.com/photos/dullhunk/5357658539

http://www.flickr.com/photos/kareneliot/2710464400

http://www.flickr.com/photos/epsos/3384297473

Set the Stage

Check Hypotheses

Generate Insight

Decide What to Do and add Hypotheses

Closing

Gather Data

• Cookie Rezept

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http://www.flickr.com/photos/joriel/3230590513

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http://www.flickr.com/photos/52518980@N00/1407558031

http://www.flickr.com/photos/52518980@N00/1407558031

http://www.flickr.com/photos/benbeltran/216647711

• Velocity Beispiel

http://www.flickr.com/photos/52518980@N00/1407558031