Definition – StrategyStrategic Human Resource Management

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Definition – Strategy

• Strategy is about deciding

where you want to go and

how you mean to get there.

• A strategy is a declaration of

intent: ‘This is what we want

to do and this is how we

intend to do it.’

Definition – Strategy

• Strategies define longer-term

goals but they are more

concerned with how those

goals should be achieved.

Strategy is the means to

create value. A good strategy

is one that works, one that

guides purposeful action to

deliver the required result.

Definition – Strategy

• Strategy is the determination

of the basic long-term goals

and objectives of an

enterprise, and the adoption

of courses of action and the

allocation of resources

necessary for carrying out

these goals. - (Chandler, 1962)

Definition – Strategy

• Strategy is a set of

fundamental or critical

choices about the ends

and means of a business.

- (Child, 1972).

Definition – Strategy

• Strategy is the direction and

scope of an organization over

the longer term ideally, which

matches its resources to its

changing environment, and in

particular, to its markets,

customers and clients to meet

stakeholder expectations. -

(Johnson and Scholes, 1993)

Definition – Strategy

• Business strategy is

concerned with the match

between the internal

capabilities of the company

and its external

environment. - (Kay, 1999).

Definition – Strategy

• A strategy, whether it is an HR

strategy or any other kind of

management strategy, must

have two key elements: there

must be strategic objectives, and

there must be a plan of action. -

(Richardson and Thompson,

1999).

Definition – Strategy

• The emphasis (in

strategy) is on focused

actions that differentiate

the firm from its

competitors. - (Purcell,

1999).