Defining Your Work

Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989

What you create prompts

description inspiration skills school influences field “the pitch” process

context materials format/s product techniques value genre/s range

What sort of work do you create?

Describe your work. Consider the materials, techniques and processes you

use, the inspiration and context for your work.

List the evidence: Identify how you demonstrate and promote your work, e.g. portfolio, showreel, CV, biog, website, blog, social media platforms, samples, reviews, images.

I have… I need…

Defining Your Work

Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989

Who do you create it for prompts

community general public tourists public services individuals local authorities critics academics investors

collectors export market schools local audience age groups corporate clients peers social & professional networks

Who do you create it for?

Describe your audience(s) or client(s). Be specific and consider the range for the

different types of work and services you provide.

List the evidence that you have and need to gather,

e.g. existing audiences and clients, audience figures,

users of similar art forms.

I have… I need…

Defining Your Work

Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989

Where do you show it prompts

showcases directories programmes festivals public spaces community spaces

trade fairs screenings scratch nights conferences corporate spaces open submissions

registers publications broadcasts competitions & awards social & professional networks

Where do you show it?

Describe where your work is presented / seen by your audience(s) or client(s). List

places as well as people and organisations who help you to reach your audience.

Include where you promote what you do.

List contacts you have and need to gather, e.g.

existing venues and showcase opportunities.

Research, network and join professional bodies to

help establish where your work fits.

I have… I need…

Defining Your Work

Cultural Enterprise Office, 2005, 2011 & 2014 www.culturalenterpriseoffice.co.uk T: 0333 999 7989

How do you pay for it prompts

grant funding sales commissions fees bank interest donations employment

in kind support loans investment royalties crowd funding sponsorship

How do you pay for it?

Define all possible sources of income, potential fees and sales from activities.

Identify activities that will earn their keep immediately and those that require

investment till their longer term pay off. List all income streams and potential

investment.

List the evidence that you have and need, e.g.

costings, pricing and fee rates, budgets, cash flow

forecasts, sources of finance and funding.

I have… I need…