defining & segmenting customers by derek hendrikz

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Post on 13-Dec-2014

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Defining an segmenting customers by Derek Hendrikz works with segmentation in terms of homogeneity, heterogeneity and measurability. Profile & product mapping and design and market selection, Geographic's, demographics, psychographics and behavioural patterns are worked with. www.derekhendrikz.com

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  • 1. Derek Hendrikz
  • 2. Homogeneity within Heterogeneity between Measurable Category Bound Accessibility www.derekhendrikz.com
  • 3. 1. Select the market 2. Profile design 3. Profile / product mapping www.derekhendrikz.com
  • 4. 1. Geographic's 2. Demographics' 3. Psychographics 4. Behavioural Patterns www.derekhendrikz.com