define yourself - your name pro€¦ · define yourself features come into focus spring 2016...

yournamepro.com | 800.221.3071 1

define yourself Features come into focus

S P R I N G 2 0 1 6

STUNNING SHINE

Lips call attention to themselves

THE KEY TO CONTOUR

Beauty’s hottest trenddelivers on definition

BROWS NOW

Intrigue with the arches continues

Cheeks, jawlines, noses, brows & lips take center stage in this new era of definition and refinement. Dazzling lips, sculpted contours and eye opening brows usher in a new focus on features. Subtle, natural, sophisticated or bold — it’s time to get creative and redefine your beauty routine.

B E A U T Y B Y D E F I N I T I O N

04 VIBRANT LIPSTICK | 08 CONTOUR & HIGHLIGHT CREAM | 12 BROW HIGHLIGHTER + PRECISION BROW PENCIL

16 MAGNETIC PACKAGING | 20 NEW IN REVIEW | 21 NEW SHADES


Kiss N Tell 11Girls Night Out

10

Buh Bye 05

Str8 Up09

No Regrets 03

Ex Factor 01

No Strings 07

Pretty Please 04

Wild Child 06

After Party 12

Risqué Business 02

All Night Long 08

THEBRIGHTSTUFFIt’s everything you love about lipstick with a decidedly modern twist. Sumptuous shine and vivid color in a modern, light-textured formula that your customers won’t be able to resist.VIBRANT LIPSTICK | 12 SHADES (VBLS). DETAILS ON PAGE 20.

VIBR AN T L IPST ICK

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NEW! VIBRANT LIPSTICKSaturated color, with dazzling shine, makes this new lipstick a sensational standout. Rich, yet lightweight, this longwearing, full coverage formula leaves lips smooth, soft and super shiny. FINISH: Superior Shine | COVERAGE: Full12 SHADES (VBLS)

LIQUID LIPSTICKThe creamy coverage of a lipstick, with the ease of a wand, this luscious liquid delivers fabulous full coverage and long lasting color in a single, sensual sweep.FINISH: Soft Shine | COVERAGE: Full 15 SHADES (BLLS)

LUXURY LIPSTICKPerfectly pigmented and luxuriously creamy, this long lasting lipstick is infused with moisturizing treatment spheres for smooth, rich color. FINISH: Subtle Shine | COVERAGE: Full 31 SHADES (BLUX)

MICRO-BUBBLE LIPSTICKRich color with “micro bubbles” that continually release conditioners for hours of softness and fresh, beautiful color. FINISH: Cream | COVERAGE: Full24 SHADES (BMBL)

COLOR STICK LIPSVibrant color, in a nourishing formula that moisturizes and soothes with a powerful blend of Shea, Cocoa and Illipe butters. FINISH: Jewel-like | COVERAGE: Buildable10 SHADES (SLRL)

LUXURY MATTE LIPSTICKFor a rich matte look without the dryness, this delightfully creamy formula glides on and pampers lips with hydrating ingredients. FINISH: Demi-Matte | COVERAGE: Full 25 SHADES (BMLS)

WATERPROOF GEL LIP LINERSuper soft gel liner glides on and then dries down for a professional, transfer-proof finish with up to seven hours of wear. FINISH: Matte | COVERAGE: Full 16 SHADES (SLLG)

suggest she try a red in matte or liquid lipstick, as well. Or recommend a similar shade in her favorite finish to help her freshen her look. For a hardcore fuchsia fan, add a little edge with a darker berry color. Or take her love of a dark brick red into brighter, bolder territory.

BEST IN SHADE Women typically have a “go to” palette when shopping for lip color —reds, pinks, neutrals, plums or corals. The easiest way to help customers update their lip color is to introduce them to other top selling shades and finishes within their preferred shade range. If she wears red lipstick with a cream finish,

REDS CORALSNEUTRALS PLUMSPINKS

Just Bitten

Girl’s Night Out

Punpkin Spice

Micro Melon

Tangelo Twist

Marilyn

Melon

Micro Red

Cordial

Lola

Maraschino

Joy

Electric Pink

Mirco Tickled Pink

Rose

Grace

Guava

UncorkedHaute Cocoa

Heavenly

Vintage

Angelina

NEW! SHADELady Godiva

Plum Royale

Micro Cranberry

Brandy

Wicked

NEW! SHADEShiraz

Buh Bye Risqué Business All Night Long Str8 Up

MarigoldImpulse

Micro Nude


A

B,C

D

CUSTOMCONTOURFrom professional photo shoots to the hottest dining spots, enhanced, highlighted and sculpted complexions are everywhere. Bring that subtle definition to your customers’ facial features with our custom contour options.A MAKEUP ARTIST CONTOUR KIT | 6-WELL (MAKT 01)

B CONTOUR + HIGHLIGHT CREAM | PAN ONLY, SOLD INDIVIDUALLY | 6 SHADES (CONT)

C 2-WELL MAGNETIC COMPACT CHEEK | SOLD EMPTY (CTKT 01)

D CONTOUR CREAM BRUSH (PMBA 39) SEE DETAILS ON PAGE 20.

CONTOU R + H IG HL IGHT CREAM


THE BASICSExpert facial contouring involves a great formula in two shades —a darker tone for sculpting and shading, and a lighter tone for highlighting.

Watch our online video on Soft Contouring at yournamepro.com

STEP 1: SLIM NOSEUse the Contour Brush to apply the Contour shade along both sides of the nose, starting at the top near the inner brow and working downward to the nostrils. Apply the Highlight shade to the center strip of the nose, starting at the top and going down to the tip. Blend well.

STEP 2: DEFINE JAWLINETilt chin up toward the ceiling. Use the Contour Brush to sweep the Contour shade at a downward angle across the jawline on either side of the chin. Using the Highlight shade, add a line right above the perimeter of the jawline. Blend well.

STEP 3:SCULPT CHEEKS Use the Contour Brush to apply the Contour shade under the entire length of the cheekbone. Next, apply the Highlight shade to the highest point of the cheeks and under the eyes. Blend well.

THE TECHNIQUE

PRO TIP: After contouring, set with Soft Focus Powder for added staying power. (SFPD)

With the correct product and a few simple techniques, you can teach your customers how to contour like a professional.

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2

3

3

THE ART OF CONTOURING

HIGHLIGHTCONTOUR


A

B

DRAWATTENTIONOur innovative, new brow products shape, define and illuminate the brow area. These makeup must-haves will become customer favorites and are perfect additions to your brow bar.A BROW HIGHLIGHTER | 4 SHADES (BRHL) DETAILS ON PAGE 21.

B PRECISION BROW PENCIL | 3 SHADES (PRBP) DETAILS ON PAGE 21.

BROW HIGHL IGH TER +

PRE C IS ION BR OW P ENCIL

Champagne Pink04

Matte Pink03

Matte Beige01 Champagne Beige

02

Deep Brunette03

Brunette02

Blonde01


We’ve taken one set of brows and styled them three different ways. From daytime natural to evening glam, you can show your customers how easy it is to alter their eyebrow look using our newest brow innovations.

BROWS 3 WAYS

A CASUAL DAYApply a coat of Brow Ink onto brows using the built-in precision applicator for longwearing, water resistant color and definition.

OFFICE APPROPRIATEUse Precision Brow Pencil to fill in any sparse areas and enhance the natural brow shape. Use the brush side to comb and straighten brow hair.

EVENING OUTUsing Brow Definer Brush #10, apply short strokes of Brow Balm through brow, creating a more defined arch. Follow with a second coat to elevate the drama.

PRO TIP: Use Brow Highlighter to add a dash of shimmer or definition to the brow area, or apply directly on the brow bone to create a subtle, lifted look.

BROW INK (BRI)

PRECISION BROWPENCIL (PRBP)

BROW BALM (BRB)

BROW HIGHLIGHTER (BRHL)


MAGNETIC PACKAGING

YOUR PALETTE (PLAT 01)

6-WELL MAGNETIC KIT WITH REMOVABLE INSERT (CCMB 02A)

IF YOUBUILD THEM,THEY WILL COME

Pick your shades and pop them into our magnetic face, cheek and eye compacts for a product assortment that’s as unique as your brand. Or create a seasonal color story for your customers with our magnetic palettes and inserts.

MAGNETIC COMPACTFACE (SMC 01)

YOUR PALETTEWITH REMOVABLE 6-WELL INSERT(PLAT 01/INST 02)

2-WELL MAGNETIC COMPACT CHEEK(CTKT 01)

MAGNETIC COMPACT CHEEK(SMC 02)

YOUR PALETTE WITH REMOVABLE 12-WELL INSERT (PLAT 01/INST 01)

3-WELL MAGNETIC COMPACT EYE(CCMB 01A)

2-WELL MAGNETIC COMPACTEYE(CCMB 13)

MAGNETIC COMPACTEYE(SMC 03)

CHEEKSHOLDS BLUSH OR CONTOUR AND HIGHLIGHT CREAM PANS

EYESHOLDS EYESHADOW PANS

MULTI HOLDS A VARIETY OF FACE, CHEEK AND EYESHADOW PANS

FACEHOLDS FACE OR BRONZER PANS

20 yournamepro.com | 800.221.3071

CONTOUR & HIGHLIGHT CREAMS PAN ONLY (CONT)

Why we love it: Sculpt and define facial contours with these high-performance, contour and highlight creams that seamlessly blend into skin, helping sculpt, lift and define and enhance facial features.

Works well with: MAGNETIC DUO COMPACT(CTKT 01)

Stylish, empty magnetic 2-well compact for cheek and contour pans.

Ex Factor01

Light Highlight01

Buh Bye05

Medium Contour04

Str8 Up09

Risque Business02

Light Contour02

Wild Child06

Dark Highlight05

Girls Night Out10

No Regrets03

Medium Highlight03

No Strings07

Dark Contour06

Kiss N Tell11

Pretty Please04

All Night Long08

After Party12

VIBRANT LIPSTICK(VBLS)

Why we love it: Crisp color and dazzling shine make this new, modern lipstick a sensational standout. Rich, yet lightweight, this longwearing, full coverage formula leaves lips super soft, smooth and oh so shiny. What’s in it: ◆ Micro-fine Cotton Fiber & Silk Powder diffuse light to visibly smooth lips, enhance shine and create moisture retention◆ Vitamins C & E condition and provide antioxidant protection for soft, supple lips

MAKEUP ARTIST CONTOUR KIT (MAKT 01)

Why we love it: Ideal for any professional makeup artist, this kit includes all six shades of contour cream — three contouring & three highlighting — packaged together in our portable, magnetic Your Palette.

Works well with: CONTOUR BRUSH(PMBA 39)

Expertly designed for professional application, this double-ended brush deposits the perfect amount of pigment with one side and blends with the other.

Merchandise it: Holds 12 shades of Vibrant Lipstick. (DISP 131, PHTO 160)

Merchandise it: Holds 6 Contour & Highlight Creams and 1 Contour Brush. (DISP 149, PHTO 161)

Merchandise it: Holds 4 Makeup Artist Contour Kits. (DISP 146)

FELT TIP LINEROur updated formula of this high-pigment, ultra modern felt tip liner delivers a perfect line every time. (SLTE 01A)

Matte Beige01

Pixie07

Siren09

Cherub08

Cupid’s Bow10

Black

Blonde01

Champagne Beige02

Brunette02

Matte Pink03

Deep Brunette03

Champagne Pink04

Lady Godiva13

Dark Chocolate14

Holly Berry15

Shiraz16

BROW HIGHLIGHTER (BRHL)

Why we love it: This portable crayon brightens and highlights brows, instantly creating an eye-opening, brow-lifted look. Glides on easily to enhance and define the brow bone for a gorgeous, framing effect. What’s in it: ◆ Vitamin E conditions and provides antioxidant protection.

PRECISION BROW PENCIL (PRBP)

Why we love it: This micro-precision pencil helps create fuller brows and added definition with an easy-blend, smudge-proof formula that lasts up to 10 hours. The built-in grooming brush helps keep brows sleek and shaped. What’s in it: ◆ Vitamins C & E condition and protect brows

Merchandise it: 4 Brow Highlighters, 3 Precision Brow Pencils or Brow Definers or BrowBlender Pencils, 3 Brow Inks and 3 Brow Balms. (DISP 147, PHTO 162)

Merchandise it: 4 Brow Highlighters, 3 Precision Brow Pencils or Brow Definers or BrowBlender Pencils, 3 Brow Inks and 3 Brow Balms. (DISP 147, PHTO 150)

WATERPROOF GEL LIP LINER Super soft gel liner glides with precision and dries down to a professional, transfer-resistant finish with up to seven hours of wear. 16 shades, including 4 new. (SLLG)

PLUMPING GLOSS Get the look of fuller, softer, more youthful-looking lips with this hydrating, volumizing lip gloss formula. 10 shades, including 4 new. (PLGL)

PRESSED PIGMENTS

Packed with rich pigments and

luminous pearls, these shimmering, high-performance

powders deliver intense color saturation in a

single sweep. 6 palettes, including 1 new. (PPG 06)

NEW SHADESFrom shimmering glosses to luminous shadows, these new shades will complement your color assortment and put a little spring in your store.

NEW ANDIMPROVED

IN REVIEW

YOURNAMEPRO.COM SHOP 24/7 SHOP 24/7 Y O URNAMEPRO.COMYOURNAMEPRO.COM SHOP 24/7 SHOP 24/7 Y O URNAMEPRO.COM

SPRING 2016 PALETTETHE BEST SHADES OF THE SEASON TOGETHER IN ONE

CONVENIENTLY PORTABLE PACKAGE. INCLUDES ALL 12 SHADES

OF NEW VIBRANT LIPSTICK, PLUS 12 COMPLEMENTARY, MATTE

NUDE SHADOWS. (PLAT S16)

YOURNAMEPRO.COMSHOP 24/7 ONLINE

800.221.3071

MONDAY THRU FRIDAY

8:30AM - 6PM ET

shine onNEW! VIBRANT LIPSTICK

BOLD COLOR.

SUMPTUOUS SHINE.

12 SHADES

LIT

SS

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define yourself - your name pro€¦ · define yourself features come into focus spring 2016...

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