define your target audienced33kn77maht4p0.cloudfront.net/social-media-automation-strategy.pdf ·...
TRANSCRIPT
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expanding your social media presence can prove to be a daunting task, one way to minimize the amount of time you need to spend expanding your social media presence is to utilize a social media automation tool.
One of the very first things you should do is to determine who your target audience is.
Define Your Target Audience
think of a few content ideas that will be relevant to your segment. This means that the content should be about them.
Listen to your audience
Find out what problems they are facing, goals they want to achieve, Typical day to day routine, wants and needs.
Brainstorm Content Ideas
post your content to social media
Make Content ahead of time
After your brainstorming sessions, the next thing you should be focusing on is the production of content. video content receives a higher level of engagement when compared to written content.
Schedule posts with an automation tool like Planner which can be used for Instagram, Facebook, Pinterest, Twitter and Google+.
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